建立廣告群組
如何建立廣告群組
廣告投放概覽
廣告定位
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- About Ad Targeting in TikTok Ads Manager
- About Broad Targeting
- About location targeting
- Age and Gender Targeting
- About Interest Targeting
- Behavior Targeting
- Targeting Recommendation
- How to set up Purchase Intent Targeting
- About Smart Targeting in TikTok Ads Manager
- How to Use Smart Targeting in TikTok Ads Manager
- How to view data from your ad campaign
- Changes coming to Targeting
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受眾
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- About Audiences
- About Custom Audiences
- Custom Audience Enhancement
- About Managing Custom Audiences in TikTok Ads Manager
- How to create a Custom Audience with a customer file
- How to set up a Custom Audience Enhancement campaign in TikTok Ads Manager
- How to create a Saved Audience
類似受眾
- About Customer File audiences
- About guidelines for customer files
- About Sharing LiveRamp Audiences to TikTok
- About Offline Activity audiences
- How to create a lead generation Custom Audience
- Audience Size Estimation Overview
- How to create engagement audiences
- About App Activity
- How to create an App Activity Audience
- About the Shop Activity audience
- How to create a Shop Activity Audience in TikTok Ads Manager
- About sharing audiences in TikTok Ads Manager
- About Custom Audience auto-refresh
- About Custom Audience Shortcuts and Recommendations
- About EEA/CH/UK market audience size threshold for ad group
- How to access Audience Insights
- How to analyze post-campaign audience insights data
- Best practices for a Lookalike Audience
- How to create a Custom Audience with a customer file
- List of supported IDs and formats for a customer file
- How to share audiences in TikTok Ads Manager
- About Website Traffic Audience
- How to create a Website Traffic audience
- How to create an Offline Activity audience
- Audience Integrations
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出價與最佳化
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- Available bidding methods
- Available bidding strategies
- About Bid Control for Brand Auction
- About Suggested Bid
- About Account Optimization Score
- List of Account Optimization recommendations in TikTok Ads Manager
- How to adjust Account Optimization Score Email Preferences
- Learning Phase
- Best practices for bidding strategies in TikTok Ads Manager
- How to achieve CPA Stability while scaling spending on TikTok
- About Value-based Optimization for web
- About Estimated Delivery Results on TikTok Ads Manager
- About Estimated Delivery Results error messages on TikTok Ads Manager
- Optimization & Bidding Module for Search Campaign Type
- About Hybrid Bidding for performance auction
- Bidding Interface
- Available Optimization objectives
- About Budget and Bidding
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品牌安全與適切性
投放類型
- 廣告素材 /
- 建立廣告群組 /
- 受眾 /
About Audiences
Last updated: February 2025
The audience are users in our apps who may see your ad. The right audience can help you improve your ads' performance.
There are two approaches to consider when choosing your audience:
Narrow Targeting: The system will find the best customers according to your specific targeting settings, then show your ads to them. Learn more about ad targeting and custom audiences.
Broad Targeting: The system will find the best people without any pre-defined parameters. Leave the targeting options blank and the algorithm will help you find potential customers that you are unaware of. Learn more about broad targeting.
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