About Self-Attributing Network (SAN) integration with MMPs

Important note:

Starting March 31, 2025, TikTok’s legacy integration with Mobile Measurement Partners (MMPs) will be discontinued.

• If your app remains on legacy integration after this date, in-app event sharing and attribution for TikTok campaigns will no longer function. Additionally, new campaign and ad group creation will be suspended until your app fully migrates to SAN integration. Learn how to migrate your app to SAN integration today.

• All new apps can only use SAN integration. Learn how to connect your new app to TikTok Ads Manager on SAN integration.

Learn how to check if your app in on SAN integration.

Benefits of Self-Attributing Network (SAN) Integration with MMPs

• TikTok’s SAN integration provides enhanced conversion recognition and reporting within TikTok Ads Manager, without affecting your MMP’s final attribution logic.

• Adjust the attribution lookback windows directly in TikTok Ads Manager to better understand conversion performance based on your selected timeframe. Learn about attribution lookback windows for your app campaigns.

• In addition to Click-through and View-through attribution, SAN integration provides Engaged View-through attribution, which measures the conversions from users who watch your TikTok ads for more than six seconds.