應用程式衡量
應用程式內事件
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- About App Attribution
- List of Supported In-App Events
- About Engaged View-through Attribution
- How to view Engaged View-Through Attribution conversions
- About TikTok App ID
- How to generate a TikTok App ID
- Set up revenue and currency postbacks for Purchase event
- About the Loan Approval in-app event
- How to set up the Loan Approval in-app event
- About View-through Attribution (VTA)
- About Unattributed Events
- View and Manage App Data in Events Manager
- How to Set Up App Attribution in TikTok Ads Manager
- Available in-app events metrics
- 如何衡量非應用程式推廣活動的應用程式內活動
- How to view in-app metrics in TikTok Ads Manager
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自我歸因網路 (SAN)
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- About Self-Attributing Network (SAN) integration with MMPs
- How to check if your app is on SAN integration
- How to migrate your app to SAN integration
- How to connect your new app to TikTok Ads Manager on MMP-SAN integration
- Best practices for TikTok's Self-Attributing Network
- About the attribution window on TikTok Ads Manager
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SKAN 4.0
行動衡量合作夥伴
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- About Mobile Measurement Partner Tracking
- About differences between TikTok and mobile measurement partner reporting
- About supported macros for Mobile Measurement Partners
- About reporting discrepancies between TikTok Ads Manager and MMPs
- TikTok For Business cost integration with MMPs
- List of postback events to add to your mobile measurement partner for Video Shopping Ads
- How to set up your mobile measurement partner for Video Shopping Ads
- How to switch MMPs on TikTok Events Manager
- List of supported events by Adjust
- List of supported events by Airbridge
- List of supported events by AppsFlyer
- List of supported events by Branch
- List of supported events by DFINERY (Adbrix)
- List of supported events by Kochava
- List of supported events by Singular
- List of supported events by Tenjin
- How to turn on unattributed events in Adjust
- How to turn on unattributed events in Airbridge
- How to turn on unattributed events in Appsflyer
- How to turn on unattributed events in Branch
- How to turn on unattributed events in Dfinery (Adbrix)
- How to turn on unattributed events in Kochava
- How to turn on unattributed events in Singular
- How to turn on unattributed events in Tenjin
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應用程式事件 SDK
- 衡量 /
- 應用程式衡量 /
- 自我歸因網路 (SAN) /
About Self-Attributing Network (SAN) integration with MMPs
Important note:
Starting March 31, 2025, TikTok’s legacy integration with Mobile Measurement Partners (MMPs) will be discontinued.
If your app remains on legacy integration after this date, in-app event sharing and attribution for TikTok campaigns will no longer function. Additionally, new campaign and ad group creation will be suspended until your app fully migrates to SAN integration. Learn how to migrate your app to SAN integration today.
All new apps can only use SAN integration. Learn how to connect your new app to TikTok Ads Manager on SAN integration.
Benefits of Self-Attributing Network (SAN) Integration with MMPs
TikTok’s SAN integration provides enhanced conversion recognition and reporting within TikTok Ads Manager, without affecting your MMP’s final attribution logic.
Adjust the attribution lookback windows directly in TikTok Ads Manager to better understand conversion performance based on your selected timeframe. Learn about attribution lookback windows for your app campaigns.
In addition to Click-through and View-through attribution, SAN integration provides Engaged View-through attribution, which measures the conversions from users who watch your TikTok ads for more than six seconds.