Advertising Policies

• Advertising policies
  • • TikTok Advertising Policies
    • Advertiser Account Policy
    • About TikTok advertising restrictions for people under the age of 18
    • About the TikTok Industry Pilot Program
    • Protecting minors on TikTok: advertising initiatives
    • Ad Serving Policy
    • Ad Format and Functionality
    • Adult Content
    • Age Targeting Restrictions
    • Alcohol
    • Animals and Environment
    • Audience Expiration Policy
    • Dangerous Products or Services
    • Deceptive and misleading content
    • Discrimination, Harassment, and Bullying
    • Financial Services
    • Gambling and Games
    • Healthcare and Pharmaceuticals
    • Housing, Employment, and Credit ("HEC") Ad Policy
    • Intellectual Property Infringement
    • Misinformation and false content
    • Other Products and Services
    • Politics, Governments, and Elections
    • Teen Safety and Well-Being
    • TikTok After Conversion Experience Policy
    • TikTok Ad After Conversion Experience Management Guidelines
    • TikTok Ad After Conversion Experience: Customer Review Guidelines
    • TikTok’s Anti-Discrimination Ad Policy
    • Violence and Dangerous Activities
    • Weight Management and Body Image

• Advertising policy resources
  • • Advertising on TikTok - First Things to Note

    • Nonprofits, Government, and State Media
      • • Non-Governmental Organization (NGO) and Non-Profit Organization (NPO) Advertisers
        • Government Agency Advertisers
        • State-Affiliated Media Advertisers
    • TikTok Advertiser Tools and Related Terms Overview
    • Branded Content Policy - Market-specific Requirements
    • Common Reasons Ads Fail Review
    • Changes that Trigger the Review Process
    • Account Review Checklist
    • Why some ads are rejected after they're approved
    • Ad Review FAQs
    • About suspended ad accounts on TikTok
    • How to troubleshoot a suspended ad account on TikTok
    • About notifications of potentially prohibited data sharing on TikTok
    • How to resolve notifications of potentially prohibited data sharing on TikTok
    • Regional Self-Regulatory Ad Codes for the European Union
    • About ACE Fulfillment Verification
    • FAQs for account suspension warning notifications
    • Appeal rejected ad with One Click Appeal for Other Ad Types
    • About TikTok Advertising Policies for Promote
    • About Account Health in TikTok Ads Manager
    • United Kingdom Model Reporting Rules for Sellers on Digital Platforms
    • Intellectual Property Infringement Rules for Ads
    • Market-specific requirements for ad approval
    • What to do if your ad or ad group was rejected on TikTok