Advertising Policies
Non-Governmental Organization (NGO) and Non-Profit Organization (NPO) Advertisers
Amplifying NGOs and NPOs Through Responsible Advertising
TikTok is deeply committed to inspiring creativity and bringing joy to all of our users. We allow non-governmental organizations (NGOs) or non-profit organizations (NPOs) to advertise in limited circumstances through an allowlist approval process. This enables qualified NGOs and NPOs to advertise on TikTok. To do this, NGOs and NPOs must work with a TikTok Sales Representative and their promoted content must adhere to our advertising policies, standards, and community guidelines. To ensure a positive experience for all TikTok users, ads must follow our advertising policies. For a complete list of restricted and prohibited topics, visit the TikTok Advertising Policies page.
Am I eligible to advertise as an NGO or NPO?
NGO and NPO eligibility varies by market for account registration. Review the following table to understand how to qualify for advertising in your target market.
Non-governmental organization requirements by market
Argentina
You must be registered as a legal entity in one of the following:
Civil Associations
Foundations
Australia
Must be registered with the Australian Charities and Not-for-profits Commission (ACNC)
NGOs and charities for issue-based causes require case by case evaluation
Must not be promoted or sponsored by a prohibited industry. For example, a gambling brand promoting a charity.
Austria
You must be registered with Federal Foundation and Fund Register.
Bahrain
Fundraisers: You must present the legal documentation, such as a Business License, indicating that you are permitted to collect donations in the targeted market.
NGO: You must present the legal documentation, such as a Business License, indicating that you are an NGO that is permitted to conduct this business in the targeted market.
Bangladesh
Fundraisers: You must present the legal documentation, such as a Business License, indicating that you are permitted to collect donations in the targeted market.
NGO: You must present the legal documentation, such as a Business License, indicating that you are an NGO that is permitted to conduct this business in the targeted market.
Belarus
NGOs should register with the Ministry of Justice.
501(c)(3) NGOs cannot target this market.
Belgium
You must be registered with Federal Public Service Finance (UBO register).
Brazil
You must be registered as a legal entity in one of the following:
Co-ops
Religious organizations
Private non-profit associations
Cambodia
You must be either a local association/NGO or a foreign association/NGO and meet credentials that demonstrate registration with the relevant regulatory body:
Local Associations/NGOs must provide all of the below:
A Letter of Approval on Registration of a Local Association or Local NGO issued by the Ministry of Interior ("MOI");
Statute of Local Association or Local NGO approved by the МОІ;
A Certificate of Tax Registration issued by the General Department of Taxation ("GDT");
A Tax Registration Identification Card issued by the GDT; and a Letter of Tax Compliance issued by the GDT.
Foreign Associations/NGOs must produce all of the following:
Memorandum of Understanding (MOU) signed with the Ministry of Foreign Affairs and International Cooperation ("MOFAIC");
Certificate of Tax Registration issued by the GDT;
Tax Registration Identification Card issued by the GDT; and
Letter of Tax Compliance issued by the GDT
Note: The transparency report must publicly display fund allocation information, such as the quantity of funds the NGO or NPO has received and a breakdown of how the funds are used.
Canada
You must hold T3010 Canada Revenue Agency (CRA) registration.
Chile
You must demonstrate registration as a legal entity in one of the following:
Foundations
Indigenous communities
Private non-profit associations or corporations
Religious organizations
Colombia
You must demonstrate registration as a legal entity in one of the following:
Non-profit organizations or non-profit legal entities
Foundations
Costa Rica
You must demonstrate registration as a legal entity in one of the following:
Associations
Co-ops
Foundations
Unions
Czechia
You must be registered with the Czechia Ministry of Justice.
Denmark
You must be registered with the Danish Business Authority.
Dominican Republic
You must demonstrate registration as a legal entity as Non-Profit Associations ("ASFL").
Egypt
Fundraisers: You must present the legal documentation, such as a Business License, indicating that you are permitted to collect donations in the targeted market.
NGO: You must present the legal documentation, such as a Business License, indicating that you are an NGO that is permitted to conduct this business in the targeted market.
Ecuador
You must be registered as Non-Profit Social Association.
Finland
You must be registered with the Finnish Register of Foundations.
France
You must be registered as an association or foundation with French authorities.
Germany
You must demonstrate local and state registration.
Greece
Advertising NGOs must be legal persons of private law, of a non-profit nature. They are not public administration agencies.
Guatemala
You must demonstrate registration as a legal entity in one of the following:
Civil Associations or Organizations
Foundations
Hungary
You must be registered with the Hungarian Court of Registry.
Indonesia
Only an NGO or NPO that is classified as a mass organization with legal entity status, such as an association or a foundation, is allowed. Registered associations and foundations must be found on the Ministry of Law and Human Rights website and related certificates must be provided:
Association: https://ahu.go.id/pencarian/profil-perkumpulan
Foundation: https://ahu.go.id/pencarian/profil-yayasan
Note: NGOs or NPOs collecting donations must present an option for the minimum donation amount to be Rp. 25,000 or lower.
Iraq
Fundraisers: You must present the legal documentation, such as a Business License, indicating that you are permitted to collect donations in the targeted market.
NGO: You must present the legal documentation, such as a Business License, indicating that you are an NGO that is permitted to conduct this business in the targeted market.
Ireland
You must be registered with the Charities Regulatory Authority.
Israel
You must be registered with the Registrar of Charitable Trust, aka the Registrar of Public Endowments.
Italy
In order to be legally recognized, the Italian foundation must be registered with the regional authority of the city it was established in.
Japan
You must be a registered Non-governmental Organization (NGO) or Non-profit organization (NPO) with the Japanese competent authority.
Jordan
Fundraisers: You must present the legal documentation, such as a Business License, indicating that you are permitted to collect donations in the targeted market.
NGO: You must present the legal documentation, such as a Business License, indicating that you are an NGO that is permitted to conduct this business in the targeted market.
Kazakhstan
You must be registered with the Ministry of Justice.
Kuwait
Fundraisers: You must present the legal documentation, such as a Business License, indicating that you are permitted to collect donations in the targeted market.
NGO: You must present the legal documentation, such as a Business License, indicating that you are an NGO that is permitted to conduct this business in the targeted market.
Lebanon
Fundraisers: You must present the legal documentation, such as a Business License, indicating that you are permitted to collect donations in the targeted market.
NGO: You must present the legal documentation, such as a Business License, indicating that you are an NGO that is permitted to conduct this business in the targeted market.
Luxembourg
You must be registered with the Luxembourg Trade and Companies Register.
Malaysia
You must be able to provide at least one of the following certificates or registration documents:
Certificate of Registration - issued by the Registrar of Societies for societies registered under the Societies Act
Notice of Registration or Certificate of Incorporation - issued by the Companies Commission of Malaysia for companies limited by guarantees, incorporated under the Companies Act 2016 for specified purposes
Certificate of Incorporation - issued by the Legal Affairs Division of the Prime Minister's Department for trustees incorporated as a body corporate trust under the Trustees (Incorporation) Act 1952
Tax exemption certificate - issued by the Inland Revenue Board to organisations that satisfy criteria for tax exemption
Note: The transparency report must publicly display fund allocation information, such as the quantity of funds the NGO or NPO has received and a breakdown of how the funds are used.
Mexico
You must demonstrate registration as a legal entity in one of the following:
Civil associations or civil society organizations
Private Assistance Institution
Foundations or trusts
The legal name of the NGO must end with AC, SC or IAP.
Morocco
Fundraisers: You must present the legal documentation, such as a Business License, indicating that you are permitted to collect donations in the targeted market.
NGO: You must present the legal documentation, such as a Business License, indicating that you are an NGO that is permitted to conduct this business in the targeted market.
Netherlands
You must be registered with the Netherlands Chamber of Commerce.
New Zealand
Must be on the National Charities Register.
NGOs and charities for issue-based causes require case by case evaluation
Must not be promoted or sponsored by a prohibited industry, such as a gambling brand promoting a charity.
Norway
You must be registered with the Register of Non-Profit Organisations and in the Central Coordinating Register for Legal Entities.
Oman
Fundraisers: You must present the legal documentation, such as a Business License, indicating that you are permitted to collect donations in the targeted market.
NGO: You must present the legal documentation, such as a Business License, indicating that you are an NGO that is permitted to conduct this business in the targeted market.
Pakistan
Fundraisers: You must present the legal documentation, such as a Business License, indicating that you are permitted to collect donations in the targeted market.
NGO: You must present the legal documentation, such as a Business License, indicating that you are an NGO that is permitted to conduct this business in the targeted market.
Panama
You must demonstrate registration as a legal entity in one of the following:
Civil Associations or Organizations
Foundations
Peru
You must demonstrate registration as a legal entity in one of the following:
Civil Associations or Organizations
Foundations
Philippines
You must be registered as a Non-governmental organization (NGO) or Non-profit organization (NPO) with at least one of the following institutions:
Securities and Exchange Commission ("SEC")
Bureau of Internal Revenue ("BIR")
Philippine Council for NGO Certification
Department of Social Welfare and Development ("DSWD")
Note: The transparency report must publicly display fund allocation information, such as the quantity of funds the NGO or NPO has received and a breakdown of how the funds are used.
Poland
You must be registered with the National Court Register.
Portugal
You must be registered with Central Registry of Legal Entities.
Qatar
Fundraisers: You must present the legal documentation, such as a Business License, indicating that you are permitted to collect donations in the targeted market.
NGO: You must present the legal documentation, such as a Business License, indicating that you are an NGO that is permitted to conduct this business in the targeted market.
Romania
You must be registered through the general registry of the Ministry of Justice.
Saudi Arabia
Fundraisers: You must present the legal documentation, such as a Business License, indicating that you are permitted to collect donations in the targeted market.
NGO: You must present the legal documentation, such as a Business License, indicating that you are an NGO that is permitted to conduct this business in the targeted market.
Singapore
Advertisers operating as NGOs with more than 10 people or are conducting fundraising activities must be registered with the Singaporean Commissioner of Charities.
The landing page must have links through which the "transparency report" of the NGO or NPO can be accessed. The transparency report must not be older than 24 months old from the date of submitting the ad for review to TikTok.
Note: The transparency report must publicly display fund allocation information, such as quantity of funds the NGO or NPO has received and a breakdown of how the funds are used.
South Africa
Fundraisers: You must present the legal documentation, such as a Business License, indicating that you are permitted to collect donations in the targeted market.
NGO: You must present the legal documentation, such as a Business License, indicating that you are an NGO that is permitted to conduct this business in the targeted market.
South Korea
You must provide proof of registration as one of the following:
Non-profit voluntary organisation (비영리임의단체)
Non-profit private organisation (비영리민간단체)
Non-profit corporation (비영리사단법인), Non-profit foundation(비영리재단법인)
Social cooperatives (사회적협동조합)
Social welfare organisation (사회복지법인)
Spain
Founders must register with the Registry of Associations.
Sweden
You must also register your association with the Swedish Tax Agency (Skatteverket).
Switzerland
The association does not require ministerial visa or prefectural approval if it is in conformity with the law. No registration is required under Swiss law.
Taiwan
Advertisers promoting HPV Vaccine Awareness Campaign must provide a License of Public Interest Associations (公益社团法人注册证书) from the Ministry of the Interior (内政部) in Taiwan.
Other NGOs: Case-by-case
Thailand
Local advertising NGO or NPOs must generally have a Department of Provincial Administration (DOPA) Certificate.
Foreign advertising NGO or NPOs must produce a certificate proving the Committee's approval of their operations in Thailand.
Note: The transparency report must publicly display fund allocation information, such as quantity of funds the NGO or NPO has received and a breakdown of how the funds are used.
Turkey
Fundraisers: You must present the legal documentation, such as a Business License, indicating that you are permitted to collect donations in the targeted market.
NGO: You must present the legal documentation, such as a Business License, indicating that you are an NGO that is permitted to conduct this business in the targeted market.
United States
At this time, only advertisers with a 501(c)3 IRS designation are eligible to advertise. Eligible organizations also must be approved on the allowlist prior to advertising.
Uruguay
You must demonstrate registration as a legal entity in one of the following:
Civil Associations or Organizations
Foundations
United Arab Emirates
Fundraisers: You must present the legal documentation, such as a Business License, indicating that you are permitted to collect donations in the targeted market.
NGO: You must present the legal documentation, such as a Business License, indicating that you are an NGO that is permitted to conduct this business in the targeted market.
Vietnam
You must be either a local or foreign NGO, social or charity fund, or a private establishment with credentials that demonstrate registration with the relevant regulatory body:
Foreign NGOs must have either one of the following:
Certificate of Registration of Operations
Certificate of Registration for Establishment of the Project Office
Certificate of Registration for Establishment of a Representative Office.
Social funds and charity funds must be:
Registered under the Licence for Fund Establishment and Fund Charter Recognition
Private establishments must be registered by one of the following:
The issuance by a Certificate of Establishment Registration
Certificate of Operation Registration
Note: The transparency report must publicly display fund allocation information, such as the quantity of funds the NGO or NPO has received and a breakdown of how the funds are used.