Advertising Policies

Discrimination, Harassment, and Bullying

Last updated: August 2024

Principle

At TikTok, we welcome creative freedom and speech, but to maintain safety for everyone, we do not allow any inappropriate or offensive content.


Inappropriate or unsuitable content

The following are examples of what is not allowed:

  • Content that is derogatory, inflammatory, or demeaning

  • Content that is distasteful, disrespectful, or profane

  • Content that contains coarse language or insulting actions

  • Content that exploits sensitive events or topics, such as disasters, or attacks


Offensive content

Discrimination

We do not allow hateful behavior, hate speech, inappropriate glorification or promotion of hateful ideologies.


Examples of what is not allowed:

  • Targeting individuals or organizations based on protected attributes, such as race, ethnicity, national origin, tribe, sex, sexual orientation, gender, gender identity, religion, caste, age, family status, immigration status, disability, or medical or genetic conditions

  • Promoting violence, exclusion, segregation, discrimination, and other harms on the basis of protected attributes

  • Demeaning someone on the basis of their protected attributes by saying or implying they are physically, mentally, or morally inferior, or calling them degrading terms, such as criminals, animals, and inanimate objects

  • Using hateful slurs associated with protected attributes

  • Denying well-documented historical events that harmed groups based on protected attributes, such as denial of the Holocaust or the genocide against the Tutsi in Rwanda

  • Promoting or advertising conversion therapy or related programs that attempt to change a person’s sexual orientation or gender identity

  • Intentionally targeting people who are transgender or gender non-conforming by referring to them using their former name or gender rather than their current name or expressed gender, such as deadnaming or misgendering

  • Promoting hateful ideologies or claiming supremacy over a group of people on the basis of protected attributes

  • Facilitating the trade of items that promote hate speech or hateful ideologies, such as books and clothing with hateful logos

  • Content that praises, promotes, glorifies, or supports hateful ideologies

Harassment and bullying

We do not allow language or behavior that harasses, humiliates, threatens, or doxxes anyone.


Examples of what is not allowed:

  • Degrading someone or expressing disgust on the basis of their personal characteristics or circumstances, such as their physical appearance, intellect, personality traits, and hygiene

  • Showing someone being physically bullied by another person or group

  • Promoting coordinated harassment of a person or attempting to create conflict between people, such as calling for others to flood comments with abusive language

  • Expressing a desire for a person to die, get a serious disease, or experience other severe physical harm

  • Threatening or encouraging others to doxx, share account information, blackmail, or hack someone’s account

  • Degrading victims of violent tragedies, such as claiming that they deserved to die or that surviving members are lying about the event