Adult content

Last updated: November 2025

Principle

At TikTok, we are committed to maintaining a safe and positive environment for our community We aim to make our ad content appropriate for everyone. Therefore, as an advertiser, it is your responsibility to follow all advertising regulations, laws, and standards for adult sexual products, services, dating services, and entertainment.


Policy

The following sections outline our Adult Content policy by category:

  • Dating apps

  • Live chat

  • Sexual services

  • Sexual products

  • Sexual activity

  • Sexually explicit content, text, and audio

  • Sexually suggestive content

  • Nudity and body exposure


Dating apps

Dating app ads must not feature content that is discriminatory, exploitative, dishonest, or sexually inappropriate. Ads or landing pages that promote dating apps that are purely designed for casual sex are not allowed. In markets where dating app ads are allowed*, the following requirements must be met:

  • Ads must be restricted to audiences aged 18 years and older

  • You must work with a TikTok Sales Representative

  • Dating services must be on either Google Play or the Apple App Store

  • The landing page must always be either Google Play or the Apple App Store

Examples of what is not allowed:

  • Portraying single life as a negative lifestyle

  • Models that appear to be 21 years of age or younger

  • References to adult or sexual services or products

  • Sexually explicit language or content

  • Sexually suggestive text, audio, or content

  • Explicit exposure of breasts, buttocks, or genitalia

  • Provocative body language

  • Excessive skin exposure

  • Infidelity

  • International brides or mail-order brides

  • Exchange in terms of income or compensation including goods or services

  • Sugar dating, or any type of engagement in companionship or relationships in exchange for compensation or material benefit

*Dating app ads are not allowed in the following markets: Algeria, Bahrain, Bangladesh, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Turkey, United Arab Emirates


Live chat apps

In markets where live chat app ads are allowed*, the following requirements must be met:

  • Ads must be restricted to audiences aged 18 years and older

  • You must work with a TikTok Sales Representative to:

    • Obtain our explicit permission

    • Make sure other requirements are met

*Live chat app ads are not allowed in the following markets: Bangladesh, Pakistan


Sexual services

Sexual services are not allowed.


Examples of what is not allowed:

  • Adult entertainment, such as host or hostess clubs, strip clubs, escort services, prostitution, or erotic massages

  • Sexual chats, imagery, and pornography

  • Member exclusive content and streaming of adult content through a webcam, such as stripping, nude modeling, and masturbation (sexcamming)

  • Services that create content for sexual pleasure or sexual intention purposes, such as AI Nudify Apps


Sexual products

Sexual products are not allowed.


Examples of what is not allowed:

  • Pornographic material, sex toys, and supplies such as fetish or sexual fantasy costumes

  • Promotion, sale, solicitation, or facilitation of access to the enhancement of sexual performance, pleasure, or bodily appearance, such as drugs, medications, tools, or devices such as penis enlargement or breast enhancement products or services


Sexual activity

Sexual activity is not allowed.


Examples of what is not allowed:

  • Penetrative sex, non-penetrative sex, and oral sex

  • Fetish and kink activity


Sexually explicit content, text, and audio

Sexually explicit content, text, and audio are not allowed.


Examples of what is not allowed:

  • Grinding

  • Humping

  • Rubbing, squeezing, pinching, spanking, or slapping of clothed sensitive regions or sensitive body parts

  • Imitating sexual positions outside of sexual activity taking place

  • Mimicking sexual acts

  • Sexually explicit text, audio or term that directly describes or references specific sexual activity, body parts, or sexual products


Sexually suggestive content

Sexually suggestive content is not allowed.


Examples of what is not allowed:

  • Overtly sexual kissing

  • Sexually suggestive text or audio

  • Sexualized body positions

  • Emphasis on sensitive body parts or sensitive regions

  • Flirtatious movements

  • Wearing underwear, stripping, or undressing

  • Swimsuits, lingerie, or clothing that exposes or implies exposure of intimate areas


Nudity and body exposure

Nudity and body exposure is not allowed.


Examples of what is not allowed:

  • Displaying nudity

  • Displaying excessive visible skin


Promote on TikTok

In the following markets, Promote is the only form of paid ads that is allowed, but dating apps and live chat app ads are not allowed:


Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda