Adult Content
Principle
At TikTok, we are committed to maintaining a safe and positive environment for all users. We aim to make our ad content comfortable for everyone. Therefore, it is each advertiser's responsibility to follow all advertising regulations, laws, and standards for adult sexual products, services, dating services, and entertainment.
Policy
As an advertiser, it is your responsibility to follow all advertising regulations, laws, and standards for adult sexual products, services, dating services, and entertainment. In addition to following all industry rules, we have put additional policies in place for the safety of our users.
We do not allow sexual services, sexual products, sexual activity, sexually explicit content, text, and audio, sexually suggestive content, nudity and body exposure, and dating and live chat.
Sexual services
Sexual services are not allowed.
Examples of what is not allowed:
Adult entertainment, such as host or hostess clubs, strip clubs, escort services, prostitution, or erotic massages
Sexual chats, imagery, and pornography
Member exclusive content and streaming of adult content through a webcam, such as stripping, nude modeling, and masturbation (sexcamming)
Sexual products
Sexual products are not allowed.
Examples of what is not allowed:
Pornographic material, sex toys, and supplies such as fetish or sexual fantasy costumes
Promotion, sale, solicitation, or facilitation of access to the enhancement of sexual performance, pleasure, or bodily appearance, such as drugs, medications, tools, or devices such as penis enlargement or breast enhancement products or services
Sexual activity
Sexual activity is not allowed.
Examples of what is not allowed:
Penetrative sex, non-penetrative sex, and oral sex
Fetish and kink activity
Sexually explicit content, text, and audio
Sexually explicit content, text, and audio are not allowed.
Examples of what is not allowed:
Grinding
Humping
Rubbing, squeezing, pinching, spanking, or slapping of clothed sensitive regions or sensitive body parts
Imitating sexual positions outside of sexual activity taking place
Mimicking sexual acts
Sexually explicit text, audio or term that directly describes or references specific sexual activity, body parts, or sexual products
Sexually suggestive content
Sexually suggestive content is not allowed.
Examples of what is not allowed:
Overtly sexual kissing
Sexually suggestive text or audio
Sexualized body positions
Emphasis on sensitive body parts or sensitive regions
Flirtatious movements
Wearing underwear, stripping, or undressing
Swimsuits, lingerie, or clothing that exposes or implies exposure of intimate areas
Nudity and body exposure
Nudity and body exposure is not allowed.
Examples of what is not allowed:
Displaying nudity
Displaying excessive visible skin
Dating and live chat
Dating apps or services that convey, imply, portray, or encourage transactional relationships, infidelity, or sexual encounters is not allowed.
Examples of what is not allowed:
Kissing in any form
Infidelity
International brides or mail-order brides
Sexual encounters
Exchange in terms of income or compensation including goods or services
Dating focused on large age gaps, sugaring or sugar dating, or engaging in companionship, relationships, or dating in exchange for compensation or material benefit
Other transactional companionship
Aggregated landing pages featuring ads or promotions for other dating sites
Content that is sexually suggestive in nature, such as focusing on bodies, sexual language, or innuendo