How to create a lead generation campaign with an Instant Form
If you don't have a website lead form or are looking to create a native experience for your potential customers, TikTok's in-app Instant Form solution offers flexibility in lead capture and management.
Learn how to create a lead generation campaign with your own website.
Using an in-app Instant Form is helpful if you want to decrease friction for potential leads and qualify them later. TikTok's Instant Form solution allows:
Decreased user form friction
Building customer and email lists
Instant lead capture
Real-time Customer Relationship Management (CRM) system sync
Multiple form templates to choose from based on your specific lead generation needs.
How to create a lead generation campaign with an Instant Form
To set up lead generation with an in-app Instant Form, make the following selections at the campaign level:
Log in to TikTok Ads Manager
Click the Campaign tab.
Click Create.
Select Lead generation as the Advertising objective.
Create a new Ad Group, selecting Instant Form as the Optimization Location.
After setting up the Ad Group, you can create a new or attach an existing Instant Form at the Ad level in the Destination section.