Dangerous Products or Services

Last updated: April 2025

Principle

Our policies aim to prevent the promotion or advertisement of products that could either cause or imply violence or bodily harm. These policies are critical to maintaining a safe environment and secure experience on our platform.

Weapons, ammunition, and explosives

Policy

We do not allow ad content and landing pages to display or promote the use of dangerous weapons, ammunitions, explosives in real life, or other objects that may cause harm to individuals.


Examples of what is not allowed:

  • Blades, knives, or any such sharp objects

  • Explosives, flammables, or combustibles, including bombs and bomb-making supplies, flamethrowers, fireworks, or any other similar substances or devices

  • Guns, gun parts, and ammunition including paintball guns, and BB guns

  • Batons, nunchucks, taser guns, pepper spray, or self-defense weaponry

In some cases, the following may be allowed:

  • Toys, water guns, toys that do not look like real weapons

  • Depictions of weapons in TV dramas, films, and cartoon scenes

  • Depictions of weapons within video games

  • Knives* used as utility tools, such as box cutters or pocket knives

  • Knives* unrestricted by regulations, such as pencil sharpeners and culinary knives

*Knives may be allowed in the following markets if the ad is restricted to viewers aged 18 years and older:


Austria, Belgium, Bulgaria, Czech Republic, Denmark, Finland, France, Germany , Greece, Hungary, Ireland, Italy, Israel, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden, Switzerland, United Kingdom

Police or military gear and equipment

Policy

We do not allow ad content and landing pages to display, promote, sell, solicit, or provide access to police or military gear and equipment.


Examples of what is not allowed:

  • Police or military uniforms, vests, handcuffs, batons, boots, or any such accessories, equipment, or supplies

  • Products designed with police or military elements that have been specifically authorized for police or military use

In some cases, the following may be allowed:

  • Products and devices designed for general use without special modification for police and military use, such as body cameras or body-worn videos


Tobacco and nicotine-related products

Policy

We do not allow ad content and landing pages to show, promote, or sell tobacco, nicotine, or related products.


Examples of tobacco and smoking-related products that are not allowed:

  • Cigarettes, cigars, tobacco or nicotine, and related products, e-cigarettes, vape pens or vape oils and cartridges, or any other alternative to smoking or consumption of tobacco and nicotine.

  • Smoking paraphernalia, such as smoking pipes, rolling papers, filters, vaporizers,

    nicotine pouches, or any other device, equipment, smoking simulants, or apparatus designed for smoking or consumption of tobacco and nicotine.

  • Promoting site, venue, or facility for smoking or consumption of tobacco and nicotine, such as cigar bars, hookah lounges, or any other setting for similar purposes.

In some cases, the following may be allowed:

  • Anti-smoking campaigns

  • Non-pharmaceutical products or non-medical services that assist in quitting smoking or ending tobacco and nicotine use

  • Products that are designed or promoted without the use of tobacco or nicotine, such as lighters without mention of tobacco or smoking, may be allowed with age restrictions

  • Infused products with fragrances, such as perfumes, candles, room sprays, or body lotion

  • Depiction of smoking in TV dramas, films, games, and cartoon scenes


Drugs

Policy

We do not allow ad content and landing pages to display, promote, sell, solicit, or provide access to illegal drugs, controlled drugs, prescription drug abuse, recreational drugs, drug paraphernalia, accessories, supplies, or their use.


Examples of what is not allowed:

  • Illegal drugs, controlled drugs, prescription drugs, and drugs for the purpose of recreation, homeopathy, enhancement, performance, and weight loss

  • Drug paraphernalia, accessories, or supplies

  • Unauthorized drugstores, pharmacies, or dispensaries

  • Depiction of drug use, drug abuse, or prescription drug abuse

  • Depiction of drug-related words, symbols, or images in visuals, audio, or any other form

Prescription drugs may be allowed in select markets** if the following requirements are met:

  • Be approved by the regional regulating authority

  • Do not include misleading or inaccurate claims

  • Restrict ads to viewers aged 18 years and older

**Applicable to: Canada, United States