Government Agency Advertisers

At TikTok, we have a longstanding policy of not allowing political advertising, including both paid ads and creators being paid to make branded political content. We recognize that there will be occasions when official government organizations may have a reason to advertise on TikTok, for example, to promote public health initiatives like COVID-19 booster programs. We'll continue to allow government organizations to advertise in limited circumstances. To do this, governments must work with a TikTok Sales Representative, and the promoted content must follow our TikTok Advertising Policies and Community Guidelines.