Principle
Our policies are carefully set to ensure that the TikTok platform remains a safe and healthy space for its diverse community. We aim to create an environment where users can take part in a positive community experience.
Accounting and taxation
Policy
Ad content and landing pages advertising services related to tax planning, tax accounting, and tax declaration are generally allowed. Exceptions are listed below.
Country-specific requirements:
Accounting and taxation content is allowed with restrictions in the following countries:
Argentina, Australia, Austria, Bahrain, Belarus, Belgium, Brazil, Bulgaria, Cambodia, Chile, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Finland, France, Germany, Greece, Hungary, Indonesia, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Macau, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom, Uruguay, Vietnam
Accounting and taxation content is not allowed in the following countries:
Russia, South Korea, Turkey, Ukraine, Uzbekistan
Legal services
Policy
Ad content and landing pages advertising legal services, including those provided by law firms, lawyers, counseling services, and other legal advice applications are allowed with restrictions or prohibited based on the market. Country-specific requirements are listed below.
Country-specific requirements:
Law firm content is allowed with restrictions in the following countries:
Argentina, Australia, Austria, Bahrain, Belarus, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Germany, Greece, Guatemala, Hungary, India, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Macau, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovak, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Vietnam
Law firm content is not allowed in the following countries:
Bangladesh, Cambodia, Indonesia, Turkey, Uzbekistan
Legal counseling service content is allowed with restrictions in the following countries:
Argentina, Australia, Austria, Bahrain, Belarus, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Germany, Greece, Guatemala, Hungary, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovak, South Africa, Spain, Sweden, Switzerland, Thailand, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Vietnam
Legal counseling service content is not allowed in the following countries:
Bangladesh, Cambodia, India, Macau, South Korea, Taiwan, Turkey, Uzbekistan
Other legal service content, including legal consulting, lawyer hiring, and arbitration services, is allowed with restrictions in the following countries:
Argentina, Australia, Austria, Belarus, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Germany, Greece, Hungary, India, Ireland, Israel, Italy, Japan, Kazakhstan, Latvia, Lithuania, Luxembourg, Macau, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Poland, Portugal, Romania, Russia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Kingdom, United States, Uruguay, Vietnam
Other legal service content, including legal consulting, lawyer hiring, and arbitration services, is not allowed in the following countries:
Cambodia, Bangladesh, Indonesia, Uzbekistan
Media and entertainment
Policy
Ad content for movies, games and television must use age-targeting that is in line with market industry age certification requirements.
We do not allow insulting words or actions or gestures in ad content.
Jump scares, visuals of horror or supernatural characters may be used in ad creatives provided they appear after the first 6 seconds.
Country-specific requirements:
Brief or incidental references to and depictions of alcohol are allowed in film, television, and game trailers, provided 18+ age targeting is in place. All references must be moderate, must not feature specific brands or minors, and must not glamorize alcohol use and consumption in the following countries:
Albania, Austria, Bahrain, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Iraq, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Liechtenstein, Lithuania, Luxembourg, Morocco, Netherlands, Norway, Oman, Pakistan, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, Ukraine, United Arab Emirates, United Kingdom.
Real Estate
Policy
Businesses or organizations that carry out services related to land and buildings, including those engaged in the development, construction, management, marketing, and brokerage of real estate must:
Comply with relevant laws and be registered and licensed with regional authorities.
Disclose advertiser information and contact details on landing pages.
Country-specific requirements:
Real estate agencies that engage in acquiring, renting, and leasing properties overseas are not allowed in Japan.
Ads promoting real estate services and investment franchise services are not allowed in South Africa.
Food and drinks
Policy
We do not allow ad content and landing pages that encourage unhealthy eating habits, such as excessive consumption.
Energy drink content must only target users aged 18 years and older in the following countries:
Albania, Argentina, Australia, Austria, Bahrain, Belarus, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Cambodia, Canada, Chile, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Germany, Greece, Guatemala, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Liechtenstein, Lithuania, Luxembourg, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Slovak, Slovenia, Spain, Sweden, Switzerland, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vietnam
Energy drink content is not allowed in the following countries:
Bangladesh, Saudi Arabia
Ad content for food and beverages must follow local advertising laws and regional regulations.
In certain cases, they may be subject to restrictions and must target users aged 18 years and older for the following countries: Bahrain, Egypt, Indonesia, Iraq, Jordan, Kuwait, Lebanon, Malaysia, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Singapore, South Africa, Turkey, United Arab Emirates
High in fat, salt, or sugar (HFSS) food and drinks
The following is not allowed:
Ad content and landing pages that promote HFSS food and drinks that specifically target or appeal to users aged 16 years or under
Ad content and landing pages that suggest HFSS food and drinks are an appropriate substitute in preference for a healthier snack
Ad content and landing pages for HFSS foods that feature a specific call to purchase
Exceptions may be made for public service announcements that feature HFSS food and drinks purely to educate people about healthy eating and healthy diet choices.
If your ad content is classified as HFSS according to local regulations in your target market (for example, because it promotes an HFSS product, features an HFSS brand, or features HFSS prominently), we require you to disclose this to us.
For Auction ads, add a tick the HFSS declaration box when uploading a new Ad Group.
For Reservation ads, written confirmation may be required.
Country-specific requirements
Ads for HFSS products must only target users aged 18 years and older in the following countries: Australia, Ireland, New Zealand, Norway, Portugal, United Kingdom
Chemical fertilizers and pesticides
Policy
This policy addresses the promotion of various agricultural products, including chemical fertilizers, agricultural agents controlling pests and diseases, substances regulating plant growth, pesticides, plant nutrients, toxic elements, and plant foods, such as products supporting plant growth and protection.
Chemical fertilizer and pesticide content is not allowed in the following countries:
Argentina, Australia, Austria, Bangladesh, Belarus, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Ecuador, Estonia, Finland, Germany, Greece, Guatemala, Hungary, Ireland, Israel, Italy, Kazakhstan, Latvia, Lithuania, Luxembourg, Macau, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Russia, Slovak, South Korea, Spain, Sweden, Switzerland, Taiwan, Ukraine, United Kingdom, United States, Uruguay, Uzbekistan
Chemical fertilizer and pesticide content is allowed with restrictions in the following countries:
General business licenses are required: Cambodia, India, Indonesia, Japan, Malaysia, Pakistan, Philippines, Singapore, South Korea, Thailand, Vietnam
Chemical fertilizer and pesticide content is allowed in the following countries:
Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, South Africa, Turkey, United Arab Emirates
Unsuitable business products or services
Policy
We prohibit the promotion of services and activities that are unsuitable, illegal, or that violate our Community Guidelines.
The following are examples of what is not allowed:
Hazardous chemical products
Modeling or influencer recruitment opportunities
Prenatal sex determination services
Human organs or human tissue trading, transplanting, or similar activities
Funeral services
Random, surprise, mystery, or blind boxes that claim to include luxury items or high-cost goods
Virtual private network (VPN) services
A virtual private network (VPN) is a mechanism for creating a secure connection between a computing device and a computer network, or between two networks, using an insecure communication medium such as the public internet.
VPN service content is not allowed in the following countries:
Bahrain, Bangladesh, Belarus, Egypt, Iraq, Jordan, Kazakhstan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, Russia, Saudi Arabia, Turkey, Ukraine, United Arab Emirates.
VPN service content is allowed with restrictions in the following countries:
VPN services used for copyright infringement purposes or bypassing subscription walls are not allowed.
Australia, Austria, Belgium, Bulgaria, Cambodia, Canada, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Indonesia, Ireland, Israel, Italy, Latvia, Lithuania, Luxembourg, Malaysia, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Romania, Singapore, Slovakia, Spain, Sweden, Switzerland, Thailand, Ukraine, United Kingdom, United States, Vietnam
VPN service content is allowed in the following countries:
Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, India, Japan, Macau, Mexico, Panama, Peru, South Africa, South Korea, Taiwan, Uruguay.
Horoscope services
Services such as fortune-telling based on supernatural forces, fortune-telling tutorials, divination, tarot cards, constellation queries, zodiac queries, personality tests, or entertainment IQ tests are not allowed.
Horoscope service content is not allowed in the following countries:
Bahrain, Bangladesh, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Turkey, United Arab Emirates
Horoscope service content is allowed with restrictions in the following countries:
Albania, Argentina, Australia, Austria, Belarus, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Cambodia, Canada, Chile, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Ecuador, Estonia, Finland, France, Germany, Greece, Guatemala, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Japan, Kazakhstan, Latvia, Liechtenstein, Lithuania, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Philippines, Poland, Portugal, Romania, Russia, Singapore, Slovak, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Ukraine, United Kingdom, United States, Uruguay, Uzbekistan, Vietnam
Horoscope service content is allowed in the following countries:
Macau, South Korea