Other Products and Services

Last updated: September 2024

Principle

Our policies are carefully set to ensure that the TikTok platform remains a safe and healthy space for its diverse community. We aim to create an environment where users can take part in a positive community experience.


Accounting and taxation

Policy

Ad content and landing pages advertising services related to tax planning, tax accounting, and tax declaration are generally allowed.


Country-specific requirements:

  • Accounting and taxation content is allowed with restrictions in the following countries:

    • Argentina, Australia, Austria, Bahrain, Belarus, Belgium, Brazil, Bulgaria, Cambodia, Chile, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Finland, France, Germany, Greece, Hungary, Indonesia, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Macau, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom, Uruguay, Vietnam

  • Accounting and taxation content is not allowed in the following countries:

    • Albania, Brunei, Bulgaria, Cyprus, Croatia, El Salvador, Estonia, Ethiopia, Honduras, Kyrgyzstan, Latvia, Laos, Libya, Lithuania, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Serbia, Slovakia, Slovenia, South Korea, Tanzania, Turkey, Uganda


Energy Drinks

Energy drinks are not allowed in the following countries:

  • Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda


Legal services

Policy

Ad content and landing pages advertising legal services, including those provided by law firms, lawyers, counseling services, and other legal advice applications are allowed with restrictions or prohibited based on the market. Country-specific requirements are listed below.


Country-specific requirements:

  • Law firm content is allowed with restrictions in the following countries:

    • Argentina, Australia, Austria, Bahrain, Belarus, Belgium, Brazil, Canada, Chile, Colombia, Costa Rica, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, Finland, France, Germany, Greece, Guatemala, Hungary, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kuwait, Lebanon, Luxembourg, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States, Uruguay, Vietnam

  • Law firm content is not allowed in the following countries:

    • Albania, Bangladesh, Brunei, Bulgaria, Cambodia, Croatia, Cyprus, El Salvador, Estonia, Ethiopia, Honduras, Indonesia, Kyrgyzstan, Laos, Latvia, Libya, Lithuania, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Serbia, Slovakia, Slovenia, Turkey, Tanzania, Uganda

  • Legal counseling service content is allowed with restrictions in the following countries:

    • Argentina, Australia, Austria, Bahrain, Belarus, Belgium, Brazil, Canada, Chile, Colombia, Costa Rica, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, Finland, France, Germany, Greece, Guatemala, Hungary, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kuwait, Lebanon, Luxembourg, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Peru, Philippines, Poland, Portugal, Qatar, Romania, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, United Kingdom, United States, Uruguay, Vietnam

  • Legal counseling service content is not allowed in the following countries:

    • Albania, Bangladesh, Brunei, Bulgaria, Cambodia, Croatia, Cyprus, El Salvador, Estonia, Ethiopia, Honduras, India, Kyrgyzstan, Laos, Latvia, Libya, Lithuania, Macau, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Serbia, Slovakia, Slovenia, South Korea, Taiwan, Tanzania, Turkey, Uganda, Uzbekistan

  • Other legal service content, including legal consulting, lawyer hiring, and arbitration services, is allowed with restrictions in the following countries:

    • Argentina, Australia, Austria, Belarus, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Ecuador, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Japan, Kazakhstan, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Poland, Portugal, Romania, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, United States, Uruguay, Vietnam

  • Other legal service content, including legal consulting, lawyer hiring, and arbitration services, is not allowed in the following countries:

    • Albania, Bangladesh, Brunei, Bulgaria, Cambodia, Croatia, Cyprus, El Salvador, Estonia, Ethiopia, Honduras, Indonesia, Kyrgyzstan, Laos, Latvia, Libya, Lithuania, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Serbia, Slovakia, Slovenia, Tanzania, Uganda


Media and entertainment

Policy

  • Ad content for movies, games and television must use age-targeting that is in line with market industry age certification requirements.

  • We do not allow insulting words or actions or gestures in ad content.

  • Jump scares, visuals of horror or supernatural characters may be used in ad creatives provided they appear after the first 6 seconds.


Country-specific requirements:

  • Brief or incidental references to and depictions of alcohol are allowed in film, television, and game trailers, provided 18+ age targeting is in place. All references must be moderate, must not feature specific brands or minors, and must not glamorize alcohol use and consumption in the following countries:

    • Albania, Austria, Bahrain, Belarus, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Iraq, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Liechtenstein, Lithuania, Luxembourg, Monaco, Morocco, Netherlands, Norway, Oman, Pakistan, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, Ukraine, United Arab Emirates, United Kingdom.

  • All mentions or clips of any films, TV shows, or video, computer, or phone game, regardless of age rating, are not allowed in the following countries:

    • Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Myanmar, Nicaragua, Senegal, Tanzania, Uganda


Real estate

Policy

Businesses or organizations that carry out services related to land and buildings, including those engaged in the development, construction, management, marketing, and brokerage of real estate must:

  • Comply with relevant laws and be registered and licensed with regional authorities.

  • Disclose advertiser information and contact details on landing pages.

Country-specific requirements:

  • Real estate agencies that engage in acquiring, renting, and leasing properties overseas are not allowed in Cyprus, Japan.

  • Ads promoting real estate services and investment franchise services are not allowed in Cyprus, South Africa.

  • Real Estate services related to land and buildings, including those engaged in the development, construction, management, marketing, leasing, and brokerage of real estate are prohibited in the following markets:

    • Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda


Food and drinks high in fat, salt, or sugar (HFSS)

If your promoted brand or product is classified as HFSS according to local regulations in your target market, we require you to disclose this to us. For auction ads, you can declare HFSS status yourself when uploading a new ad group. For reservation ads, you should liaise with your TikTok representative.


Ads for HFSS products must target users aged 18 years and older in the following countries:

  • Australia, Bulgaria, Ireland, New Zealand, Norway, Portugal, United Kingdom

Ads for HFSS products are not allowed in the following countries:

  • Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda


Chemical fertilizers and pesticides

Policy

This policy addresses the promotion of various agricultural products, including chemical fertilizers, agricultural agents controlling pests and diseases, substances regulating plant growth, pesticides, plant nutrients, toxic elements, and plant foods, such as products supporting plant growth and protection.


Chemical fertilizer and pesticide content is not allowed in the following countries:

  • Albania, Argentina, Australia, Austria, Azerbaijan, Bangladesh, Belarus, Belgium, Brazil, Brunei, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Ecuador, El Salvador, Estonia, Ethiopia, Finland, Germany, Greece, Guatemala, Honduras, Hungary, Ireland, Israel, Italy, Kazakhstan, Kyrgyzstan, Latvia, Laos, Libya, Lithuania, Luxembourg, Macau, Mali, Mauritius, Mexico, Monaco, Myanmar, Netherlands, New Zealand, Nicaragua, Norway, Panama, Peru, Poland, Portugal, Romania, Russia, Senegal, Slovakia, South Korea, Spain, Sweden, Switzerland, Taiwan, Tanzania, Uganda, Ukraine, United Kingdom, United States, Uruguay, Uzbekistan


Chemical fertilizer and pesticide content is allowed with restrictions in the following countries:

  • General business licenses are required: Cambodia, India, Indonesia, Japan, Malaysia, Pakistan, Philippines, Singapore, South Korea, Thailand, Vietnam


Chemical fertilizer and pesticide content is allowed in the following countries:

  • Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, South Africa, Turkey, United Arab Emirates


Underwear, Shapewear, and Swimwear

  • Underwear and shapewear, including bras, thongs, microthongs, underwear, and any kind of shapewear shown on or off a model, are not allowed in the following countries:

    • Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda

  • Swimwear, including micro-bikinis, cut-out bikinis, and bikini bottoms are prohibited in the following markets:

    • Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda


Unsuitable business products or services

Policy

We prohibit the promotion of services and activities that are unsuitable, illegal, or that violate our Community Guidelines.


The following are examples of what is not allowed:

  • Abortion services

  • Hazardous chemical products

  • Modeling or influencer recruitment opportunities

  • Prenatal sex determination services

  • Human organs or human tissue trading, transplanting, or similar activities

  • Funeral services

  • Random, surprise, mystery, or blind boxes that claim to include luxury items or high-cost goods


Virtual private network (VPN) services

A virtual private network (VPN) is a mechanism for creating a secure connection between a computing device and a computer network, or between two networks, using an insecure communication medium such as the public internet.

VPN service content is not allowed in the following countries:

  • Albania, Algeria, Bahrain, Bangladesh, Belarus, Brunei, Egypt, El Salvador, Ethiopia, Honduras, Iraq, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Laos, Lebanon, Libya, Mali, Mauritius, Monaco, Morocco, Myanmar, Nicaragua, Oman, Pakistan, Qatar, Russia, Saudi Arabia, Senegal, Tanzania, Turkey, Uganda, Ukraine, United Arab Emirates.

VPN service content is allowed with restrictions in the following countries:

  • VPN services used for copyright infringement purposes or bypassing subscription walls are not allowed.

    • Australia, Austria, Azerbaijan, Belgium, Bulgaria, Cambodia, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Indonesia, Ireland, Israel, Italy, Latvia, Lithuania, Luxembourg, Malaysia, Netherlands, New Zealand, Nigeria, Norway, Philippines, Poland, Portugal, Romania, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Thailand, Ukraine, United Kingdom, United States, Vietnam

VPN service content is allowed in the following countries:

  • Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, India, Japan, Macau, Mexico, Panama, Peru, South Africa, South Korea, Taiwan, Uruguay.


Horoscope services

We do not allow products or services that offer precise predictions or solutions to certain areas, or other similar items.


Horoscope service content is not allowed in the following countries:

  • Albania, Bahrain, Bangladesh, Brunei, Egypt, El Salvador, Ethiopia, Honduras, Iraq, Jordan, Kuwait, Kyrgyzstan, Laos, Lebanon, Libya, Mali, Mauritius, Monaco, Morocco, Myanmar, Nicaragua, Oman, Pakistan, Qatar, Saudi Arabia, Senegal, Tanzania, Turkey, Uganda, United Arab Emirates

Horoscope service content is allowed with restrictions in the following countries:

  • Argentina, Australia, Austria, Azerbaijan, Belarus, Belgium, Bosnia and Herzegovina, Brazil, Bulgaria, Cambodia, Canada, Chile, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Finland, France, Germany, Greece, Guatemala, Hungary, Indonesia, Ireland, Israel, Italy, Japan, Kazakhstan, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Philippines, Poland, Portugal, Romania, Serbia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, United Kingdom, United States, Uruguay, Vietnam

Horoscope service content is allowed in the following countries:

  • South Korea