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Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Advertising Policies
Advertising policies
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- TikTok Advertising Policies
- Advertiser Account Policy
- About TikTok advertising restrictions for people under the age of 18
- About the TikTok Industry Pilot Program
- Protecting minors on TikTok: advertising initiatives
- Ad Serving Policy
- Ad Format and Functionality
- Adult Content
- Age Targeting Restrictions
- Alcohol
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- Audience Expiration Policy
- Dangerous Products or Services
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- Gambling and Games
- Healthcare and Pharmaceuticals
- Housing, Employment, and Credit ("HEC") Ad Policy
- Intellectual Property Infringement
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- Teen Safety and Well-Being
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- TikTok Ad After Conversion Experience Management Guidelines
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- Violence and Dangerous Activities
- Weight Management and Body Image
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Advertising policy resources
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Nonprofits, Government, and State Media
- TikTok Advertiser Tools and Related Terms Overview
- Advertising on TikTok - First Things to Note
- Branded Content Policy - Market-specific Requirements
- Common Reasons Ads Fail Review
- Changes that Trigger the Review Process
- Account Review Checklist
- Why some ads are rejected after they're approved
- Ad Review FAQs
- About suspended ad accounts on TikTok
- How to troubleshoot a suspended ad account on TikTok
- About notifications of potentially prohibited data sharing on TikTok
- How to resolve notifications of potentially prohibited data sharing on TikTok
- Regional Self-Regulatory Ad Codes for the European Union
- About ACE Fulfillment Verification
- FAQs for account suspension warning notifications
- Appeal rejected ad with One Click Appeal for Other Ad Types
- About TikTok Advertising Policies for Promote
- About Ad Account Health in TikTok Ads Manager
- United Kingdom Model Reporting Rules for Sellers on Digital Platforms
- Intellectual Property Infringement Rules for Ads
- Market-specific requirements for ad approval
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- Policies and security /
- Advertising Policies /
- Advertising policies /
Gambling and Games
Principle
We prioritize audience safety by regulating gambling and related activities. Our regulations aim to ensure a secure and positive environment for all our community.
Online gambling and gaming service ads may be allowed if the following requirements are met:
Obtain written permission from us.
Provide evidence that the gambling activities are appropriately licensed by a regulator, or otherwise established as lawful in the delivery market.
Only deliver in approved markets.
Do not deliver ads or appeal to young people.
Market-specific requirements
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Gambling-related products and services | Not allowed. Examples of what is not allowed: – Bingo – Fantasy sports – Virtual gambling games |
Social casino games | Not allowed. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative and obtain written consent. - Comply with all applicable laws and regulations. *Requirements are subject to change; other restrictions may apply. Examples of what may be allowed: - Lottery - Membership or subscription-based giveaway ads - Sports betting Examples of what is not allowed: - Bingo - Casinos - Poker - Other gambling-related content |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Clearly disclose that this is not real gambling and that real money is not in play. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Ad topic | Details |
Gambling-related products and services | Not allowed. Examples of what is not allowed: – Bingo – Fantasy sports – Virtual gambling games |
Social casino games | Not allowed. |
Ad topic | Details |
Offline gambling | Not allowed. Examples of what is not allowed: - Brick-and-mortar casinos - Casino-branded venues - Casino-sponsored events |
Online gambling | Not allowed. Examples of what is not allowed: - Online casinos - Sports betting - Lotteries |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Clearly disclose that this is not real gambling and that real money is not in play. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not offer money-out or mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Online non-casino games | Not allowed. Examples of what is not allowed: - Games that involve monetary entry fees - Games that provide monetary prizes or rewards - Fantasy sports - Rewarded gaming with cash-out options |
Ad topic | Details |
Social casino games | Not allowed. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products and services | Not allowed. Examples of what is not allowed: – Bingo – Fantasy sports – Virtual gambling games |
Social casino games | Not allowed. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Clearly disclose that this is not real gambling and that real money is not in play. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not offer money-out or mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Lotteries | Not allowed. Exception - Caixa Econômica Federal may run ads if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - Comply with applicable laws and regulations. *Requirements are subject to change. |
Capitalization bonds | Allowed. Examples of what may be allowed: - Tele Sena |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Horse and sports betting - Virtual gambling games Allowed: - Capitalization bonds such as Tele Sena |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. Examples of what is not allowed: - Fantasy sports - Real gambling |
Lotteries | May be allowed if the following requirements are met: - Comply with all applicable laws and regulations. - The ad must be restricted to audiences 18 years of age and older. |
Ad topic | Details |
|---|---|
Offline gambling | May be allowed if the following requirements* are met: - Services must be provided by government-operated agencies. - Work with a TikTok Sales Representative to determine eligibility and obtain our permission to run ads. - Obtain our permission to run ads. - Comply with all applicable laws and regulations. *Requirements are subject to change; other restrictions may apply. |
Online gambling | Casinos May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility and obtain our permission to run ads. - Obtain our permission to run ads. - Comply with all applicable laws and regulations. *Requirements are subject to change; other restrictions may apply. Examples of casino-related services that may be allowed: - Online casinos - Horse racing - Virtual gambling games Lotteries May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - Be owned, operated, and/or regulated by a government entity Sports betting May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - Comply with applicable laws and regulation Examples of what is not allowed: - Sites that contain or redirect to online gambling content is not allowed. - Aggregator or affiliate sites that promote gambling related content - Bingo - Casinos - Educational materials such as tutorials or e-books - Promotional products such as vouchers or bonus codes - Poker - Software such as poker odds calculators - Tips, odds, handicapping, sports picks |
Online non-casino games | Fantasy sports and daily fantasy sports - May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with applicable laws and regulations Examples of what is not allowed: - Bingo - Poker - Casinos Rewarded gaming - May be allowed if the following requirement is met: - Work with a TikTok Sales Representative to determine eligibility Examples of what is allowed: - Free skill-based games with money-out options Sweepstakes - May be allowed if the following requirements are met: - Target users aged 18 years and older - Games must be free-to-play (F2P); in-app purchases are allowed |
Social casino games | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older - Work with a TikTok Sales Representative to determine eligibility - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that users cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
|---|---|
Social casino games | Not allowed. |
Lotteries | Not allowed. |
Gambling-related products or services | Not allowed. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Must be free-to-play; money-out offers are not allowed. - Do not mislead users into thinking they can earn money. - Must be hosted in an app store. - The ad must be restricted to users aged 18 years and older. - Work with a TikTok Sales Representative to determine eligibility. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Social casino games | Not allowed. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | Not allowed. Examples of what is not allowed: - Virtual gambling games |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. Examples of what may be allowed: - Simulated gambling games Examples of what is not allowed: - Gambling games - Lotteries - Real gambling |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Clearly disclose that this is not real gambling and that real money is not in play. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Social casino games | Not allowed. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | Not allowed. |
Social casino games | Not allowed. |
Ad topic | Details |
Offline gambling | Not allowed. Examples of what is not allowed: - Casinos - Mahjong - Pachinko |
Online gambling | Online casinos (cashable) Not allowed. Lotteries May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Online non-casino games | Sports betting May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. Examples of what is allowed: - Auto racing betsBoat race betting - Cycling betting - Horse betting Example of what is not allowed: - Fantasy sports |
Social casino games | May be allowed if the following requirement is met: - The ad must be restricted to audiences 18 years of age and older. |
Ad topic | Details |
Gambling-related products or services | Not allowed.
Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Offline gambling | Not allowed. Examples of what is not allowed: - Brick-and-mortar casinos - Casino-branded venues - Casino-sponsored events |
Online gambling | Online gambling Not allowed. Examples of what is not allowed: - Online casinos - Sports betting Lotteries Not allowed. National lotteries May be allowed if the following requirements* are met: - The ad must be restricted to audiences 18 years of age and older. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity in Kazakhstan. *Requirements are subject to change; other restrictions may apply. |
Online non-casino games | Not allowed. Examples of what is not allowed: - Games that involve monetary entry fees - Games that provide monetary prizes or rewards - Fantasy sports - Rewarded gaming with cash-out options |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Clearly disclose that this is not real gambling and that real money is not in play. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. *Requirements are subject to change; other restrictions may apply. |
Ad topic | Details |
Gambling-related products and services | Not allowed. Examples of what is not allowed: – Bingo – Fantasy sports – Virtual gambling games |
Social casino games | Not allowed. |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
|---|---|
Social casino games | Not allowed. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
|---|---|
Social casino games | May be allowed if the following requirements are met: - Must be free-to-play; money-out offers are not allowed. - Do not mislead users into thinking they can earn money. - Must be hosted in an app store. - The ad must be restricted to users aged 18 years and older. - Work with a TikTok Sales Representative to determine eligibility. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. Examples of what may be allowed: - Simulated gambling games Examples of what is not allowed: - Gambling games - Lotteries - Real gambling |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
|---|---|
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. *Requirements are subject to change; other restrictions may apply. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative and obtain written consent. - Comply with all applicable laws and regulations. *Requirements are subject to change; other restrictions may apply. Examples of what may be allowed: - Lottery - Membership or subscription-based giveaway ads - Sports betting Examples of what is not allowed: - Bingo - Casinos - Poker - Other gambling-related content |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Gambling-related products and services | Not allowed. Examples of what is not allowed: – Bingo – Fantasy sports – Virtual gambling games |
Social casino games | Not allowed. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out options or mislead audience into thinking they can earn money. |
Lotteries | Not allowed. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed.
Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed.
Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Ad topic | Details |
|---|---|
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Sports betting - Fantasy sports - Virtual gambling games |
Social casino games | Not allowed. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Lotteries - Real gambling |
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries - Other gambling-related content |
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Other gambling-related content |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Social casino games | Not allowed. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Lotteries - Fantasy sports - Real gambling |
Social casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Lotteries |
Online gambling | Sports betting May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility and make sure that other requirements are met. - The ad must be restricted to audiences 25 years of age and older. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
Ad topic | Details |
Offline gambling | Not allowed. Examples of what is not allowed: - Casinos - Pachinko |
Online gambling | Not allowed. Example of what is not allowed: - Online casinos |
Social casino games | May be allowed if the following requirements are met: - Be reviewed by the Game Rating and Administration Committee (GRAC). - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. |
Online non-casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. Example of what may be allowed: - Fantasy sports Example of what is not allowed: - Lottery - Sports betting |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if all of the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - The ad must be restricted to audiences aged 18 years or older. |
Social casino games | May be allowed if all of the following requirements are met: - The ad must be restricted to audiences aged 18 years or older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not offer money-out or mislead audience into thinking they can earn money. - Do not offer sweepstakes |
Sweepstakes | May be allowed if all of the following requirements are met: - The ad must be restricted to audiences aged 18 years or older. - Sweepstakes must be free to enter; do not require any payment for entry. - Do not promote games of chance, such as social casinos or simulated gambling games. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | Not allowed. |
Social casino games | Not allowed. |
Ad topic | Details |
|---|---|
Offline gambling | Not allowed. Examples: - Casinos - Pachinko |
Online gambling | Not allowed. |
Social casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - In-app purchases are allowed; money-out options are not allowed. |
Online non-casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. Example of what may be allowed: - Fantasy sports (cashable) - Lottery Example of what is not allowed: - Sports betting |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. Examples of what may be allowed: - Simulated gambling games Examples of what is not allowed: - Gambling games - Lotteries - Real gambling |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Other gambling-related content |
Online gambling | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility and make sure that other requirements are met. - The ad must be restricted to audiences 18 years of age and older. |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries - Other gambling-related content |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Ad topic | Details |
Online gambling | Not allowed. Examples of what is not allowed: - Brick-and-mortar casinos - Casino-branded venues - Casino-sponsored events |
Online gambling | Casinos May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - Obtain our permission to run ads. - Comply with all applicable laws and regulations. *Requirements are subject to change; other restrictions may apply. Examples of casino-related services that may be allowed: - Online casinos - Horse racing - Virtual gambling games Sites that contain or link to content relating to online gambling Not allowed. Examples of what is not allowed: - Aggregator or affiliate sites that promote gambling-related content - Educational materials, such as tutorials or e-books - Promotional products, such as vouchers or bonus codes - Software, such as poker odds calculators Lotteries - May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. Sports betting - May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with applicable laws and regulation. *Requirements are subject to change; other restrictions may apply. Examples of what is not allowed: - Bingo - Casinos - Poker |
Online non-casino games | Fantasy sports and daily fantasy sports - May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with applicable laws and regulations Examples of what is not allowed: - Bingo - Poker - Casinos Rewarded gaming - May be allowed if the following requirement is met: - Work with a TikTok Sales Representative to determine eligibility and obtain written consent. - Comply with applicable laws and regulation. - Promote a skill-based game with money-out options. Examples of what is allowed: - Skill-based games with money-out options Sweepstakes - May be allowed if the following requirements are met: - The ad must be restricted to audiences aged 18 years and older - Sweepstakes must be free to enter; do not require any payment for entry. |
Social casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences aged 18 years and older - Work with a TikTok Sales Representative to determine eligibility - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that users cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Lotteries - Fantasy sports - Real or simulated gambling games |
- Principle
- Market-specific requirements