Gambling and Games
Last updated, May 2024

Principle

We prioritize user safety by regulating gambling and related activities. Our regulations aim to ensure a secure and positive environment for all users.

Policy

We do not allow ad content and landing pages to sell, solicit, or facilitate access to casinos or gambling activities, either on online websites or in physical establishments, where money is cashed in or cashed out.

The following are examples of what is not allowed:

  • Free credits, vouchers, and coupons, in any form, including printed or digital codes, for use in casinos or gambling games

  • Websites, software, products, or services that facilitate or drive traffic to casinos and gambling games or their related content, including odds calculators, tips and tricks, rules and strategies, hot picks, or forecasts

  • Games of luck or chance, such as scratch-off games, bingo, or any other similar games or apps that could result in monetary or valuable prize gain

  • Tools, instruments, devices, props, or any other accessories or supplies for use in casinos or gambling games


Country-specific requirements:


Argentina


Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.

Social casino games

Ads promoting social casino games must target users aged 18+. Such ads cannot promote real money gambling, or offer monetary prizes or rewards.

Note: Social casino games must meet a number of requirements and are only allowed with TikTok's explicit permission. Advertisers must be actively working with a TikTok Sales Representative.


Australia

Ad topic

Details

Gambling-related products or services

- Ad content and landing pages may not promote poker, casinos, bingo, or any other gambling-related content.

- Advertisers may run sports betting and lottery ads on the platform with TikTok's explicit permission. Advertisers must be working with a TikTok Sales Representative and must comply with all applicable laws and regulations. This is subject to change. Other restrictions may apply.


Austria

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Bahrain

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote fantasy sports, bingo, lotteries, or other gambling-related content.


Belarus

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Belgium

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Details

Social casino games

Ad content and landing pages may not promote social casino games.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Brazil

Ad topic

Details

Social casino games

Ads promoting social casino games must target users aged 18+. Such ads cannot promote real money gambling, or offer monetary prizes or rewards.

Note: Social casino games must meet a number of requirements and are only allowed with TikTok's explicit permission. Advertisers must be actively working with a TikTok Sales Representative.

Gambling-related products or services

-Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, horse and sports betting, or virtual gambling games.

-Advertisers promoting lotteries (such as Caixa Econômica Federal) may only run ads on the platform with TikTok's explicit permission. They must be working with a TikTok Sales Representative, and must comply with all applicable laws and regulations. These are subject to change.

-Ad content and landing pages may advertise capitalization bonds (such as Tele Sena), as they are not lotteries.


Cambodia

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Details

Gambling-related products or services

- Ad content and landing pages may not promote fantasy sports and real gambling.

- Ad content and landing pages may only promote national lottery ads that target users aged 18 years and older, and the content must follow country-specific regulations.

- Ad content and landing pages may only promote simulated gambling games that target users aged 18 years and older. Such ads should not have any opportunities to win money or prizes of real value.


Canada

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

- Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.


Note: Games must be free to play. In-app purchases are permitted provided there are no money out options.

Gambling-related products or services

- Ad content and landing pages may not promote bingo, poker, simulated gambling, or casinos.

- Advertisers may only run fantasy sports, daily fantasy sports, sportsbook, and lottery ads on the platform with TikTok's explicit permission. They must be working with a TikTok Sales Representative and must comply with all applicable laws and regulations. These are subject to change. Other restrictions may apply.


Chile

Ad topic

Details

Social casino games

Ads promoting social casino games must target users aged 18+. Such ads cannot promote real money gambling, or offer monetary prizes or rewards.

Note: Social casino games must meet a number of requirements and are only allowed with TikTok's explicit permission. Advertisers must be actively working with a TikTok Sales Representative.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Colombia

Ad topic

Details

Social casino games

Ads promoting social casino games must target users aged 18+. Such ads cannot promote real money gambling, or offer monetary prizes or rewards.

Note: Social casino games must meet a number of requirements and are only allowed with TikTok's explicit permission. Advertisers must be actively working with a TikTok Sales Representative.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Costa Rica

Ad topic

Details

Social casino games

Ads promoting social casino games must target users aged 18+. Such ads cannot promote real money gambling, or offer monetary prizes or rewards.

Note: Social casino games must meet a number of requirements and are only allowed with TikTok's explicit permission. Advertisers must be actively working with a TikTok Sales Representative.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Czech Republic

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Denmark

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Dominican Republic

Ad topic

Details

Social casino games

Ads promoting social casino games must target users aged 18+. Such ads cannot promote real money gambling, or offer monetary prizes or rewards.

Note: Social casino games must meet a number of requirements and are only allowed with TikTok's explicit permission. Advertisers must be actively working with a TikTok Sales Representative.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Ecuador

Ad topic

Details

Social casino games

Ads promoting social casino games must target users aged 18+. Such ads cannot promote real money gambling, or offer monetary prizes or rewards.

Note: Social casino games must meet a number of requirements and are only allowed with TikTok's explicit permission. Advertisers must be actively working with a TikTok Sales Representative.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Egypt

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Details

Gambling-related products or services

Ad content and landing pages may not promote fantasy sports, bingo, lotteries, or other gambling-related content.


Estonia

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Details

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.

Social casino games

Ad content and landing pages may not promote social casino games.


Finland

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.

Social casino games

Ad content and landing pages may not promote social casino games.


France

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Germany

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Greece

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Guatemala

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.

Social casino games

Ad content and landing pages may not promote social casino or virtual gambling games.


Hungary

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Indonesia

Ad topic

Details

Gambling-related products or services

- Ad content and landing pages may not promote lotteries, fantasy sports, and real gambling.

- Ad content and landing pages may only promote simulated gambling games that target users aged 18 years and older. Such ads should not have any opportunities to win money or prizes of real value.


Iraq

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote fantasy sports, bingo, lotteries, or other gambling-related content.


Ireland

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Israel

Ad topic

Details

Social casino games

Ad content and landing pages may not promote social casino or virtual gambling games.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Italy

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.

Social casino games

Ad content and landing pages may not promote social casino games.


Japan

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Details

Gambling-related products or services

- Ad content and landing pages may not promote cashable games, real money trade, and paid gacha in games.

- Ad content and landing pages may not promote public gambling, pachinko parlors, and pachinko machines.

- Ad content and landing pages may only promote simulated gambling games that target 18+ audiences. Such ads should not encourage users to gamble or have any opportunity to win cash.


Jordan

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Details

Gambling-related products or services

Ad content and landing pages may not promote fantasy sports, bingo, lotteries, or other gambling-related content.


Kazakhstan

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Kuwait

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Details

Gambling-related products or services

Ad content and landing pages may not promote fantasy sports, bingo, lotteries, or other gambling-related content.


Latvia

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.

Social casino games

Ad content and landing pages may not promote social casino games.


Lebanon

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote fantasy sports, bingo, lotteries, or other gambling-related content.


Lithuania

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.

Social casino games

Ad content and landing pages may not promote social casino games.


Luxembourg

Ad topic

Details

Social casino games

-Social casino games must be free-to-play and hosted on an app store; offering users money-out is not allowed.

-Ads for social casino games must be targeted at 18+ users and must not mislead users into thinking they can earn money.

-Advertisers must work with a TikTok sales representative to determine their eligibility.

Lotteries

-Advertisers must work with a TikTok Sales representative to determine their eligibility.

-Eligible lottery providers must be owned, operated and/or regulated by a government department or entity.

Gambling-related products or services

-Ad content and landing pages may not promote any other gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Malaysia

Ad topic

Details

Gambling-related products or services

- Ad content and landing pages may not promote lotteries, fantasy sports, and real gambling.

- Ad content and landing pages may only promote simulated gambling games that target users aged 18 years and older. Such ads should not have any opportunities to win money or prizes of real value.


Mexico

Ad topic

Details

Social casino games

Ads promoting social casino games must target users aged 18+. Such ads cannot promote real money gambling, or offer monetary prizes or rewards.

Note: Social casino games must meet a number of requirements and are only allowed with TikTok's explicit permission. Advertisers must be actively working with a TikTok Sales Representative.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Morocco

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote fantasy sports, bingo, lotteries, or other gambling-related content.


Netherlands

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


New Zealand

Ad topic

Details

Gambling-related products or services

- Ad content and landing pages may not promote poker, casinos, bingo, or any other gambling-related content.

- Advertisers may run sports betting and lottery ads on the platform with TikTok's explicit permission. Advertisers must be working with a TikTok Sales Representative and must comply with all applicable laws and regulations. This is subject to change. Other restrictions may apply.


Norway

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Oman

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote fantasy sports, bingo, lotteries, or other gambling-related content.


Pakistan

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote fantasy sports, bingo, lotteries, or other gambling-related content.


Panama

Ad topic

Details

Social casino games

Ads promoting social casino games must target users aged 18+. Such ads cannot promote real money gambling, or offer monetary prizes or rewards.

Note: Social casino games must meet a number of requirements and are only allowed with TikTok's explicit permission. Advertisers must be actively working with a TikTok Sales Representative.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Peru

Ad topic

Details

Social casino games

Ads promoting social casino games must target users aged 18+. Such ads cannot promote real money gambling, or offer monetary prizes or rewards.

Note: Social casino games must meet a number of requirements and are only allowed with TikTok's explicit permission. Advertisers must be actively working with a TikTok Sales Representative.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Philippines

Ad topic

Details

Gambling-related products or services

- Ad content and landing pages may not promote lotteries, fantasy sports, and real gambling.

- Ad content and landing pages may only promote simulated gambling games that target users aged 18 years and older. Such ads should not have any opportunities to win money or prizes of real value.


Poland

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Portugal

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Qatar

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote fantasy sports, bingo, lotteries, or other gambling-related content.


Romania

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Russia

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote gambling-related services, simulation gambling services, or any service replicating gambling practices.


Saudi Arabia

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote fantasy sports, bingo, lotteries, or other gambling-related content.


Singapore

Ad topic

Details

Gambling-related products or services

- Ad content and landing pages may not promote lotteries, fantasy sports, and real gambling.

- Ad content and landing pages may only promote simulated gambling games that target users aged 18 years and older. Such ads should not have any opportunities to win money or prizes of real value.


South Africa

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote fantasy sports, bingo, lotteries, or other gambling-related content.


South Korea

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may only promote simulated gambling games that target 18+ audiences. Such ads should not have any opportunities to win money or prizes of real value.


Spain

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Sweden

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Switzerland

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.

Social casino games

Ad content and landing pages may not promote social casino games.


Taiwan

Ad topic

Details

Gambling-related products or services

- Ad content and landing pages may only promote lotteries with the approval of distribution from the local authority and must target 25+ audiences only. Such ads must not incite purchases or contain any expression or promise of winning. The promotion of other lotteries is prohibited.

- Ad content and landing pages may only promote simulated gambling games that target 18+ audiences. Such ads should not have any opportunities to win money or prizes of real value.


Thailand

Ad topic

Details

Gambling-related products or services

- Ad content and landing pages may not promote lotteries, fantasy sports, and real gambling.

- Ad content and landing pages may only promote simulated gambling games that target users aged 18 years and older. Such ads should not have any opportunities to win money or prizes of real value.


Turkey

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote fantasy sports, bingo, lotteries, or other gambling-related content.


Ukraine

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote gambling-related services, simulation gambling services, or any service replicating gambling practices.


United Arab Emirates

Ad topic

Details

Gambling-related products or services

Ad content and landing pages may not promote fantasy sports, bingo, lotteries, or other gambling-related content.


United Kingdom

Ad topic

Details

Social casino games

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

-Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

-Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


United States

Ad topic

Details

Gambling-related products or services

Ad content and landing pages promoting social casino games must be targeted at users aged 18 years and older.

- Advertisers must work with a TikTok Sales Representative to determine eligibility. This is subject to change.

Note: Games must be free to play. In-app purchases are permitted provided there are no money out options. Ads must clearly disclose that this is not real gambling and no real money is in play.

Social casino games

- Ad content and landing pages may not promote bingo, poker, simulated gambling, or casinos.

- Advertisers may only run fantasy sports, daily fantasy sports, sportsbook, and lottery ads on the platform with TikTok's explicit permission. They must be working with a TikTok Sales Representative and must comply with all applicable laws and regulations. These are subject to change. Other restrictions may apply.


Uruguay

Ad topic

Details

Social casino games

Ads promoting social casino games must target users aged 18+. Such ads cannot promote real money gambling, or offer monetary prizes or rewards.

Note: Social casino games must meet a number of requirements and are only allowed with TikTok's explicit permission. Advertisers must be actively working with a TikTok Sales Representative.

Gambling-related products or services

Ad content and landing pages may not promote gambling-related products or services, including fantasy sports, bingo, and virtual gambling games.


Vietnam

Ad topic

Details

Gambling-related products or services

- Ad content and landing pages may not promote lotteries, fantasy sports, and real gambling.

- Ad content and landing pages may not promote simulated gambling games.


Content