Advertising Policies
Gambling and Games
Principle
We prioritize audience safety by regulating gambling and related activities. Our regulations aim to ensure a secure and positive environment for all our community.
Online gambling and gaming service ads may be allowed if the following requirements are met:
Obtain written permission from us.
Provide evidence that the gambling activities are appropriately licensed by a regulator, or otherwise established as lawful in the delivery market.
Only deliver in approved markets.
Do not deliver ads or appeal to young people.
Market-specific requirements
Requirements are subject to change; other restrictions may apply.
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Gambling-related products and services | Not allowed. Examples of what is not allowed: – Bingo – Fantasy sports – Virtual gambling games |
Social casino games | Not allowed. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative and obtain written consent. - Comply with all applicable laws and regulations. *Requirements are subject to change; other restrictions may apply. Examples of what may be allowed: - Lottery - Membership or subscription-based giveaway ads - Sports betting Examples of what is not allowed: - Bingo - Casinos - Poker - Other gambling-related content |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Clearly disclose that this is not real gambling and that real money is not in play. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Ad topic | Details |
Gambling-related products and services | Not allowed. Examples of what is not allowed: – Bingo – Fantasy sports – Virtual gambling games |
Social casino games | Not allowed. |
Offline gambling is not allowed.
Online gambling is not allowed.
Exception: Sports betting is allowed if the following requirements are met:
Work with a TikTok Sales Representative to determine eligibility and obtain permission to run ads.
Must have a local license issued by the respective authorities.
The ad must be restricted to viewers aged 25 years and older.
Non-casino games are not allowed.
Social casino games are allowed if the following requirements are met:
Work with a TikTok Sales Representative to determine eligibility and obtain permission to run ads.
Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed.
The ad must be restricted to viewers 18 years of age and older.
Do not involve real money or financial rewards. It should be clear from the presentation of the ad that players cannot win real money.
Ad topic | Details |
Social casino games | Not allowed. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products and services | Not allowed. Examples of what is not allowed: – Bingo – Fantasy sports – Virtual gambling games |
Social casino games | Not allowed. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Clearly disclose that this is not real gambling and that real money is not in play. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not offer money-out or mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Lotteries | Not allowed. Exception - Caixa Econômica Federal may run ads if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - Comply with applicable laws and regulations. *Requirements are subject to change. |
Capitalization bonds | Allowed. Examples of what may be allowed: - Tele Sena |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Horse and sports betting - Virtual gambling games Allowed: - Capitalization bonds such as Tele Sena |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. Examples of what is not allowed: - Fantasy sports - Real gambling |
Lotteries | May be allowed if the following requirements are met: - Comply with all applicable laws and regulations. - The ad must be restricted to audiences 18 years of age and older. |
Ad topic | Details |
|---|---|
Offline gambling | May be allowed if the following requirements* are met: - Services must be provided by government-operated agencies. - Work with a TikTok Sales Representative to determine eligibility and obtain our permission to run ads. - Obtain our permission to run ads. - Comply with all applicable laws and regulations. *Requirements are subject to change; other restrictions may apply. |
Online gambling | Casinos May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility and obtain our permission to run ads. - Obtain our permission to run ads. - Comply with all applicable laws and regulations. *Requirements are subject to change; other restrictions may apply. Examples of casino-related services that may be allowed: - Online casinos - Horse racing - Virtual gambling games Lotteries May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - Be owned, operated, and/or regulated by a government entity Sports betting May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - Comply with applicable laws and regulation Examples of what is not allowed: - Sites that contain or redirect to online gambling content is not allowed. - Aggregator or affiliate sites that promote gambling related content - Bingo - Casinos - Educational materials such as tutorials or e-books - Promotional products such as vouchers or bonus codes - Poker - Software such as poker odds calculators - Tips, odds, handicapping, sports picks |
Online non-casino games | Fantasy sports and daily fantasy sports - May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with applicable laws and regulations Examples of what is not allowed: - Bingo - Poker - Casinos Rewarded gaming - May be allowed if the following requirement is met: - Work with a TikTok Sales Representative to determine eligibility Examples of what is allowed: - Free skill-based games with money-out options Sweepstakes - May be allowed if the following requirements are met: - Target users aged 18 years and older - Games must be free-to-play (F2P); in-app purchases are allowed |
Social casino games | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older - Work with a TikTok Sales Representative to determine eligibility - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that users cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
|---|---|
Social casino games | Not allowed. |
Lotteries | Not allowed. |
Gambling-related products or services | Not allowed. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Must be free-to-play; money-out offers are not allowed. - Do not mislead users into thinking they can earn money. - Must be hosted in an app store. - The ad must be restricted to users aged 18 years and older. - Work with a TikTok Sales Representative to determine eligibility. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Social casino games | Not allowed. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | Not allowed. Examples of what is not allowed: - Virtual gambling games |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. Examples of what may be allowed: - Simulated gambling games Examples of what is not allowed: - Gambling games - Lotteries - Real gambling |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Clearly disclose that this is not real gambling and that real money is not in play. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Social casino games | Not allowed. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | Not allowed. |
Social casino games | Not allowed. |
Ad topic | Details |
Offline gambling | Not allowed. Examples of what is not allowed: - Casinos - Mahjong - Pachinko |
Online gambling | Online casinos (cashable) Not allowed. Lotteries May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Online non-casino games | Sports betting May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. Examples of what is allowed: - Auto racing betsBoat race betting - Cycling betting - Horse betting Example of what is not allowed: - Fantasy sports |
Social casino games | May be allowed if the following requirement is met: - The ad must be restricted to audiences 18 years of age and older. |
Ad topic | Details |
Gambling-related products or services | Not allowed.
Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Offline gambling | Not allowed. Examples of what is not allowed: - Brick-and-mortar casinos - Casino-branded venues - Casino-sponsored events |
Online gambling | Online gambling Not allowed. Examples of what is not allowed: - Online casinos - Sports betting Lotteries Not allowed. National lotteries May be allowed if the following requirements* are met: - The ad must be restricted to audiences 18 years of age and older. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity in Kazakhstan. *Requirements are subject to change; other restrictions may apply. |
Online non-casino games | Not allowed. Examples of what is not allowed: - Games that involve monetary entry fees - Games that provide monetary prizes or rewards - Fantasy sports - Rewarded gaming with cash-out options |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Clearly disclose that this is not real gambling and that real money is not in play. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. *Requirements are subject to change; other restrictions may apply. |
Ad topic | Details |
Gambling-related products and services | Not allowed. Examples of what is not allowed: – Bingo – Fantasy sports – Virtual gambling games |
Social casino games | Not allowed. |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Social casino games | Not allowed. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
|---|---|
Social casino games | May be allowed if the following requirements are met: - Must be free-to-play; money-out offers are not allowed. - Do not mislead users into thinking they can earn money. - Must be hosted in an app store. - The ad must be restricted to users aged 18 years and older. - Work with a TikTok Sales Representative to determine eligibility. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. Examples of what may be allowed: - Simulated gambling games Examples of what is not allowed: - Gambling games - Lotteries - Real gambling |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
|---|---|
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. *Requirements are subject to change; other restrictions may apply. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Must be free-to-play; money-out offers are not allowed. - Do not mislead users into thinking they can earn money. - Must be hosted in an app store. - The ad must be restricted to users aged 18 years and older. - Work with a TikTok Sales Representative to determine eligibility. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative and obtain written consent. - Comply with all applicable laws and regulations. *Requirements are subject to change; other restrictions may apply. Examples of what may be allowed: - Lottery - Membership or subscription-based giveaway ads - Sports betting Examples of what is not allowed: - Bingo - Casinos - Poker - Other gambling-related content |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Gambling-related products and services | Not allowed. Examples of what is not allowed: – Bingo – Fantasy sports – Virtual gambling games |
Social casino games | Not allowed. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Must be free-to-play; money-out offers are not allowed. - Do not mislead users into thinking they can earn money. - Must be hosted in an app store. - The ad must be restricted to users aged 18 years and older. - Work with a TikTok Sales Representative to determine eligibility. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed.
Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed.
Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Ad topic | Details |
|---|---|
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Sports betting - Fantasy sports - Virtual gambling games |
Social casino games | Not allowed. |
Offline gambling is not allowed.
Online gambling is not allowed.
Sports betting is allowed if the following requirements are met:
Work with a TikTok Sales Representative to determine eligibility and obtain permission to run ads.
The ad must be restricted to viewers aged 25 years and older.
Examples of what is not allowed:
Horse racing
All other forms of online gambling ads
Non-casino games are not allowed.
Fantasy sports are allowed if the following requirements are met:
Work with a TikTok Sales Representative to determine eligibility and obtain permission to run ads.
The ad must be restricted to viewers aged 25 years or older.
Examples of what is not allowed:
Daily fantasy sports
All other forms of non-casino games are not allowed.
Social casino games are allowed if the following requirements are met:
Work with a TikTok Sales Representative to determine eligibility and obtain permission to run ads.
Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options.
The ad must be restricted to viewers aged 18 years and older.
The game must be hosted in an app store.
Do not involve anything with real-world value or financial rewards. It should be clear from the presentation of the ad that players cannot win anything with real-world value.
Ad topic | Details |
|---|---|
Offline gambling | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to viewers 25 years of age and older. |
Online gambling | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to viewers 25 years of age and older. |
Non-casino games | Not allowed. Exception: Fantasy sports may be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility and obtain permission to run ads. - The ad must be restricted to viewers aged 25 years and older. |
Social casino games | May be allowed if the following requirements are met: - The ad must be restricted to viewers 18 years of age and older. - Do not involve anything with real-world value or financial rewards. It should be clear from the presentation of the ad that players cannot win anything with real-world value. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries - Other gambling-related content |
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Other gambling-related content |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Offline gambling is not allowed.
Online gambling is not allowed.
Sports betting is allowed if the following requirements are met:
Work with a TikTok Sales Representative to determine eligibility and obtain permission to run ads.
The ad must be restricted to viewers aged 18 years and older.
What is not allowed:
All other forms of online gambling ads are not allowed.
Non-casino games are not allowed.
Social casino games are not allowed.
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Lotteries - Fantasy sports - Real gambling |
Social casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Lotteries |
Online gambling | Sports betting May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility and make sure that other requirements are met. - The ad must be restricted to audiences 25 years of age and older. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
Ad topic | Details |
Offline gambling | Not allowed. Examples of what is not allowed: - Casinos - Pachinko |
Online gambling | Not allowed. Example of what is not allowed: - Online casinos |
Social casino games | May be allowed if the following requirements are met: - Be reviewed by the Game Rating and Administration Committee (GRAC). - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. |
Online non-casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. Example of what may be allowed: - Fantasy sports Example of what is not allowed: - Lottery - Sports betting |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if all of the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - The ad must be restricted to audiences aged 18 years or older. |
Social casino games | May be allowed if all of the following requirements are met: - The ad must be restricted to audiences aged 18 years or older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not offer money-out or mislead audience into thinking they can earn money. - Do not offer sweepstakes |
Sweepstakes | May be allowed if all of the following requirements are met: - The ad must be restricted to audiences aged 18 years or older. - Sweepstakes must be free to enter; do not require any payment for entry. - Do not promote games of chance, such as social casinos or simulated gambling games. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | Not allowed. |
Social casino games | Not allowed. |
Ad topic | Details |
|---|---|
Offline gambling | Not allowed. Examples: - Casinos - Pachinko |
Online gambling | Not allowed. |
Social casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - In-app purchases are allowed; money-out options are not allowed. |
Online non-casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. Example of what may be allowed: - Fantasy sports (cashable) - Lottery Example of what is not allowed: - Sports betting |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. Examples of what may be allowed: - Simulated gambling games Examples of what is not allowed: - Gambling games - Lotteries - Real gambling |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Other gambling-related content |
Online gambling | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility and make sure that other requirements are met. - The ad must be restricted to audiences 18 years of age and older. |
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |
Ad topic | Details |
|---|---|
Gambling-related products or services | Not allowed. Ad content and landing pages may not promote gambling-related services, simulation gambling services, or any service replicating gambling practices. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries - Other gambling-related content |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Ad topic | Details |
Online gambling | Not allowed. Examples of what is not allowed: - Brick-and-mortar casinos - Casino-branded venues - Casino-sponsored events |
Online gambling | Casinos May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - Obtain our permission to run ads. - Comply with all applicable laws and regulations. *Requirements are subject to change; other restrictions may apply. Examples of casino-related services that may be allowed: - Online casinos - Horse racing - Virtual gambling games Sites that contain or link to content relating to online gambling Not allowed. Examples of what is not allowed: - Aggregator or affiliate sites that promote gambling-related content - Educational materials, such as tutorials or e-books - Promotional products, such as vouchers or bonus codes - Software, such as poker odds calculators Lotteries - May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. Sports betting - May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with applicable laws and regulation. *Requirements are subject to change; other restrictions may apply. Examples of what is not allowed: - Bingo - Casinos - Poker |
Online non-casino games | Fantasy sports and daily fantasy sports - May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with applicable laws and regulations Examples of what is not allowed: - Bingo - Poker - Casinos Rewarded gaming - May be allowed if the following requirement is met: - Work with a TikTok Sales Representative to determine eligibility and obtain written consent. - Comply with applicable laws and regulation. - Promote a skill-based game with money-out options. Examples of what is allowed: - Skill-based games with money-out options Sweepstakes - May be allowed if the following requirements are met: - The ad must be restricted to audiences aged 18 years and older - Sweepstakes must be free to enter; do not require any payment for entry. |
Social casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences aged 18 years and older - Work with a TikTok Sales Representative to determine eligibility - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that users cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Lotteries - Fantasy sports - Real or simulated gambling games |
