Gambling and Games
Principle
We prioritize audience safety by regulating gambling and related activities. Our regulations aim to ensure a secure and positive environment for all our community.
Online gambling and gaming service ads may be allowed if the following requirements are met:
Obtain written permission from us.
Provide evidence that the gambling activities are appropriately licensed by a regulator, or otherwise established as lawful in the delivery market.
Only deliver in approved markets.
Do not deliver ads or appeal to young people.
Market-specific requirements
Algeria
Ad topic | Details |
Gambling-related products and services | Not allowed.
Examples of what is not allowed: Bingo Fantasy sports Virtual gambling games |
Social casino games | Not allowed. |
Argentina
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Australia
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative and obtain written consent. - Comply with all applicable laws and regulations. *Requirements are subject to change; other restrictions may apply. Examples of what may be allowed: - Lottery - Membership or subscription-based giveaway ads - Sports betting Examples of what is not allowed: - Bingo - Casinos - Poker - Other gambling-related content |
Austria
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Azerbaijan
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Clearly disclose that this is not real gambling and that real money is not in play. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. |
Bahrain
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Bangladesh
Ad topic | Details |
Gambling-related products and services | Not allowed.
Examples of what is not allowed: Bingo Fantasy sports Virtual gambling games |
Social casino games | Not allowed. |
Belarus
Ad topic | Details |
Offline gambling | Not allowed. Examples of what is not allowed: - Brick-and-mortar casinos - Casino-branded venues - Casino-sponsored events |
Online gambling | Not allowed. Examples of what is not allowed: - Online casinos - Sports betting - Lotteries |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Clearly disclose that this is not real gambling and that real money is not in play. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not offer money-out or mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Online non-casino games | Not allowed. Examples of what is not allowed: - Games that involve monetary entry fees - Games that provide monetary prizes or rewards - Fantasy sports - Rewarded gaming with cash-out options |
Belgium
Ad topic | Details |
Social casino games | Not allowed. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Bolivia
Ad topic | Details |
Gambling-related products and services | Not allowed.
Examples of what is not allowed: Bingo Fantasy sports Virtual gambling games |
Social casino games | Not allowed. |
Bulgaria
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Brazil
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Clearly disclose that this is not real gambling and that real money is not in play. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not offer money-out or mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Lotteries | Not allowed. Exception - Caixa Econômica Federal may run ads if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - Comply with applicable laws and regulations. *Requirements are subject to change. |
Capitalization bonds | Allowed. Examples of what may be allowed: - Tele Sena |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Horse and sports betting - Virtual gambling games Allowed: - Capitalization bonds such as Tele Sena |
Cambodia
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. Examples of what is not allowed: - Fantasy sports - Real gambling |
Lotteries | May be allowed if the following requirements are met: - Comply with all applicable laws and regulations. - The ad must be restricted to audiences 18 years of age and older. |
Canada
Ad topic | Details |
|---|---|
Offline gambling | May be allowed if the following requirements* are met: - Services must be provided by government-operated agencies. - Work with a TikTok Sales Representative to determine eligibility and obtain our permission to run ads. - Obtain our permission to run ads. - Comply with all applicable laws and regulations. *Requirements are subject to change; other restrictions may apply. |
Online gambling | Casinos May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility and obtain our permission to run ads. - Obtain our permission to run ads. - Comply with all applicable laws and regulations. *Requirements are subject to change; other restrictions may apply.
Examples of casino-related services that may be allowed: - Online casinos - Horse racing - Virtual gambling games
Lotteries May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - Be owned, operated, and/or regulated by a government entity
Sports betting May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - Comply with applicable laws and regulation
Examples of what is not allowed: - Sites that contain or redirect to online gambling content is not allowed. - Aggregator or affiliate sites that promote gambling related content - Bingo - Casinos - Educational materials such as tutorials or e-books - Promotional products such as vouchers or bonus codes - Poker - Software such as poker odds calculators - Tips, odds, handicapping, sports picks |
Online non-casino games | Fantasy sports and daily fantasy sports - May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with applicable laws and regulations
Examples of what is not allowed: - Bingo - Poker - Casinos
Rewarded gaming - May be allowed if the following requirement is met: - Work with a TikTok Sales Representative to determine eligibility
Examples of what is allowed: - Free skill-based games with money-out options
Sweepstakes - May be allowed if the following requirements are met: - Target users aged 18 years and older - Games must be free-to-play (F2P); in-app purchases are allowed |
Social casino games | May be allowed if the following requirements are met: - The ad must be restricted to users aged 18 years and older - Work with a TikTok Sales Representative to determine eligibility - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that users cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options |
Chile
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Colombia
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Costa Rica
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Croatia
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Cyprus
Ad topic | Details |
|---|---|
Social casino games | Not allowed. |
Lotteries | Not allowed. |
Gambling-related products or services | Not allowed. |
Czech Republic
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Denmark
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Dominican Republic
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ecuador
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Egypt
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Estonia
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Must be free-to-play; money-out offers are not allowed. - Do not mislead users into thinking they can earn money. - Must be hosted in an app store. - The ad must be restricted to users aged 18 years and older. - Work with a TikTok Sales Representative to determine eligibility. |
Gambling-related products or services | Not allowed.
Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Finland
Ad topic | Details |
Social casino games | Not allowed. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
France
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Germany
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Greece
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Guatemala
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | Not allowed. Examples of what is not allowed: - Virtual gambling games |
Hungary
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). - Do not offer users money-out or mislead users into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Indonesia
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. Examples of what may be allowed: - Simulated gambling games Examples of what is not allowed: - Gambling games - Lotteries - Real gambling |
Iraq
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Ireland
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Clearly disclose that this is not real gambling and that real money is not in play. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Israel
Ad topic | Details |
Social casino games | Not allowed. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Italy
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | Not allowed. |
Social casino games | Not allowed. |
Japan
Ad topic | Details |
Offline gambling | Not allowed. Examples of what is not allowed: - Casinos - Mahjong - Pachinko |
Online gambling | Online casinos (cashable) Not allowed. Lotteries May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. |
Online non-casino games | Sports betting May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. Examples of what is allowed: - Auto racing betsBoat race betting - Cycling betting - Horse betting Example of what is not allowed: - Fantasy sports |
Social casino games | May be allowed if the following requirement is met: - The ad must be restricted to audiences 18 years of age and older. |
Jordan
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Kazakhstan
Ad topic | Details |
Offline gambling | Not allowed. Examples of what is not allowed: - Brick-and-mortar casinos - Casino-branded venues - Casino-sponsored events |
Online gambling | Online gambling Not allowed. Examples of what is not allowed: - Online casinos - Sports betting Lotteries Not allowed. National lotteries May be allowed if the following requirements* are met: - The ad must be restricted to audiences 18 years of age and older. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity in Kazakhstan. *Requirements are subject to change; other restrictions may apply. |
Online non-casino games | Not allowed. Examples of what is not allowed: - Games that involve monetary entry fees - Games that provide monetary prizes or rewards - Fantasy sports - Rewarded gaming with cash-out options |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Clearly disclose that this is not real gambling and that real money is not in play. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. *Requirements are subject to change; other restrictions may apply. |
Kenya
Ad topic | Details |
Gambling-related products and services | Not allowed.
Examples of what is not allowed: Bingo Fantasy sports Virtual gambling games |
Social casino games | Not allowed. |
Kuwait
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Latvia
Ad topic | Details |
|---|---|
Social casino games | Not allowed. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lebanon
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Lithuania
Ad topic | Details |
|---|---|
Social casino games | May be allowed if the following requirements are met: - Must be free-to-play; money-out offers are not allowed. - Do not mislead users into thinking they can earn money. - Must be hosted in an app store. - The ad must be restricted to users aged 18 years and older. - Work with a TikTok Sales Representative to determine eligibility. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Luxembourg
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Malaysia
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. Examples of what may be allowed: - Simulated gambling games Examples of what is not allowed: - Gambling games - Lotteries - Real gambling |
Mexico
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. *Requirements are subject to change; other restrictions may apply. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Morocco
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries |
Netherlands
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
New Zealand
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative and obtain written consent. - Comply with all applicable laws and regulations. *Requirements are subject to change; other restrictions may apply. Examples of what may be allowed: - Lottery - Membership or subscription-based giveaway ads - Sports betting Examples of what is not allowed: - Bingo - Casinos - Poker - Other gambling-related content |
Nigeria
Ad topic | Details |
Gambling-related products and services | Not allowed.
Examples of what is not allowed: Bingo Fantasy sports Virtual gambling games |
Social casino games | Not allowed. |
Norway
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out options or mislead audience into thinking they can earn money. |
Lotteries | Not allowed. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Oman
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Pakistan
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Panama
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Paraguay
Ad topic | Details |
|---|---|
Gambling-related products or services | Ad content and landing pages may not promote gambling-related products or services, including sports betting, fantasy sports, bingo, and virtual gambling games. |
Social casino games | Ad content and landing pages may not promote social casino games. |
Peru
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Philippines
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Lotteries - Real gambling |
Poland
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Portugal
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Qatar
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries - Other gambling-related content |
Romania
Ad topic | Details |
Social casino games | May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Be hosted in an app store. - Do not offer users money-out or mislead users into thinking they can earn money. *Requirements are subject to change; other restrictions may apply. |
Lotteries | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Russia
Ad topic | Details |
Gambling-related products or services | Ad content and landing pages may not promote gambling-related services, simulation gambling services, or any service replicating gambling practices. |
Saudi Arabia
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Other gambling-related content |
Serbia
Ad topic | Details |
Social casino games | Not allowed. |
Gambling-related products or services | Not allowed.
Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Singapore
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Lotteries - Fantasy sports - Real gambling |
Social casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. |
Slovakia
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Slovenia
Ad topic | Details |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. - Do not mislead audience into thinking they can earn money. - Do not offer monetary prizes or rewards. |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
South Africa
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Lotteries |
Online gambling | Sports betting May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility and make sure that other requirements are met. - The ad must be restricted to audiences 25 years of age and older. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity |
South Korea
Ad topic | Details |
Offline gambling | Not allowed. Examples of what is not allowed: - Casinos - Pachinko |
Online gambling | Not allowed. Example of what is not allowed: - Online casinos |
Social casino games | May be allowed if the following requirements are met: - Be reviewed by the Game Rating and Administration Committee (GRAC). - The ad must be restricted to audiences 18 years of age and older. - Games must be free-to-play (F2P). In-app purchases are allowed; money-out options are not allowed. |
Online non-casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. Example of what may be allowed: - Fantasy sports Example of what is not allowed: - Lottery - Sports betting |
Spain
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Sri Lanka
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries - Virtual gambling games |
Social casino games | Not allowed. |
Sweden
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
Switzerland
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | Not allowed. |
Social casino games | Not allowed. |
Taiwan
Ad topic | Details |
|---|---|
Offline gambling | Not allowed. Examples: - Casinos - Pachinko |
Online gambling | Not allowed. |
Social casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - In-app purchases are allowed; money-out options are not allowed. |
Online non-casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. Example of what may be allowed: - Fantasy sports (cashable) - Lottery Example of what is not allowed: - Sports betting |
Thailand
Ad topic | Details |
Gambling-related products or services | May be allowed if the following requirements are met: - The ad must be restricted to audiences 18 years of age and older. - Do not offer monetary prizes or rewards. Examples of what may be allowed: - Simulated gambling games Examples of what is not allowed: - Gambling games - Lotteries - Real gambling |
Turkey
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Other gambling-related content |
Online gambling | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility and make sure that other requirements are met. - The ad must be restricted to audiences 18 years of age and older. |
Ukraine
Ad topic | Details |
Gambling-related products or services | Ad content and landing pages may not promote gambling-related services, simulation gambling services, or any service replicating gambling practices. |
United Arab Emirates
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Lotteries - Other gambling-related content |
United Kingdom
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Bingo - Fantasy sports - Virtual gambling games |
Lotteries | May be allowed if the following requirements are met: - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity. - Work with a TikTok Sales Representative to determine eligibility. |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Be hosted in an app store. - Do not offer money-out or mislead audience into thinking they can earn money. |
United States
Ad topic | Details |
Online gambling | Not allowed.
Examples of what is not allowed: - Brick-and-mortar casinos - Casino-branded venues - Casino-sponsored events |
Online gambling | Casinos May be allowed if the following requirements* are met: - Work with a TikTok Sales Representative to determine eligibility. - Obtain our permission to run ads. - Comply with all applicable laws and regulations. *Requirements are subject to change; other restrictions may apply. Examples of casino-related services that may be allowed: - Online casinos - Horse racing - Virtual gambling games Sites that contain or link to content relating to online gambling Not allowed. Examples of what is not allowed: - Aggregator or affiliate sites that promote gambling-related content - Educational materials, such as tutorials or e-books - Promotional products, such as vouchers or bonus codes - Software, such as poker odds calculators Lotteries - May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - As a lottery provider, you must be owned, operated, and/or regulated by a government department or entity.
Sports betting - May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with applicable laws and regulation. *Requirements are subject to change; other restrictions may apply.
Examples of what is not allowed: - Bingo - Casinos - Poker |
Online non-casino games | Fantasy sports and daily fantasy sports - May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility - Comply with applicable laws and regulations Examples of what is not allowed: - Bingo - Poker - Casinos Rewarded gaming - May be allowed if the following requirement is met: - Work with a TikTok Sales Representative to determine eligibility and obtain written consent. - Comply with applicable laws and regulation. - Promote a skill-based game with money-out options. Examples of what is allowed: - Skill-based games with money-out options Sweepstakes - May be allowed if the following requirements are met: - The ad must be restricted to audiences aged 18 years and older - Sweepstakes must be free to enter; do not require any payment for entry. |
Social casino games | May be allowed if the following requirements are met: - The ad must be restricted to audiences aged 18 years and older - Work with a TikTok Sales Representative to determine eligibility - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that users cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options |
Uruguay
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Fantasy sports - Bingo - Virtual gambling games |
Social casino games | May be allowed if the following requirements are met: - Work with a TikTok Sales Representative to determine eligibility. - The ad must be restricted to audiences 18 years of age and older. - Do not make direct comparisons to real money gambling. It should be clear from the presentation of the ad that the audience cannot win real money. - Games must be free-to-play (F2P); in-app purchases are allowed if there are no money-out options. |
Vietnam
Ad topic | Details |
Gambling-related products or services | Not allowed. Examples of what is not allowed: - Lotteries - Fantasy sports - Real or simulated gambling games |
Promote on TikTok
In the following markets, Promote is the only form of paid ads that is allowed:
Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda
Ad topic | Details |
|---|---|
Gambling-related products and services | Not allowed. Examples of what is not allowed: - Bingo - Casinos - Fantasy sports - Lotteries - Online gambling - Sports betting |
Social casino games | Not allowed. |