TikTok After Conversion Experience Policy

Principle

After Conversion Experience (ACE) is the user experience that begins once a transaction for goods (either physical or virtual), services, or interactions is initiated on our platform.

At TikTok, we are committed to safeguarding personal data, e-commerce transactions, and maintaining the integrity of our platform. Our advertising policies are designed to protect users from scams and uphold the trust they place in us.

Abnormal price

Policy

Do not run promotions with prices that are unusually low or high to mislead or scam users.

Product consistency

Policy

You must deliver the products, whether physical or virtual, exactly as described in the advertisements to meet buyer expectations.

Fulfillment

Policy

The following requirements must be met when you fulfill an order for your buyers:

• Arrange delivery as promised in the ads

• Verify that the buyers receive their products

• Clearly display the shipping policy on the landing page

• Disclose the probability of winning if a gift is included as a prize

Forced consumption

Policy

Do not subject users to forced consumption, such as forced expenses, phone bills, or credit card charges.

Data integrity

Policy

Do not engage in any activity that compromises user privacy, personal information, or promotes deceptive practices, such as exploiting the likeness of celebrities.

Body harm

Policy

Do not promote products that can cause physical injury or harm.

Malicious Ads Contained

Policy

Do not display ads on your delivered apps, sites or other products that may:

• Violate advertising regulations, laws, and standards

• Manipulate user behavior

• Significantly disrupt the product usage experience

Enforcement

We reserve the right to take a variety of actions, such as the rejection of ads or suspension of ad accounts, depending on the severity of the violation and circumstances.