Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Advertising on TikTok
The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
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- About Promote on TikTok
- How to find Promote in-app and on web
- About Promote integration with TikTok Ads Manager
- How to integrate Promote with TikTok Ads Manager
- How to set up Promote for website visits and conversions
- How to set up Promote for lead generation
- How to set up Promote for product purchases
- How to set up Promote for Other messaging apps
- How to set up GMV Max in Promote
- How to set up GMV Pay in Promote
- Best practices for using Promote to drive customer interest and actions
- About multiple creatives in Promote campaigns
- How to Promote creator videos for your TikTok Shop
- How to promote Spark Ads in TikTok Business Center
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TikTok Business Suite
TikTok Beta Tester Program
Industries with Certificate Requirements - SEA and NEA
Before getting started: The information in this handbook provides a helpful introductory understanding of TikTok's Advertising Guidelines, together with visual examples. It does not substitute TikTok's full Advertising Guidelines. Please go through our TikTok Advertising Guidelines for full details.
Industries with Certificate Requirements: South East Asia, South Korea, and Taiwan
Accounting and Taxation
Country | Certificate Requirements |
Cambodia | No certificate required |
Indonesia | PSE certificate (Tanda Daftar Penyelenggara Sistem Elektronik) |
Malaysia | No certificate required |
Philippines | No certificate required |
Singapore | Register as a Business Entity with Accounting and Corporate Regulatory Authority (ACRA) |
South Korea | Prohibited |
Taiwan | Contact your TikTok sales representative certificate requirements |
Thailand | No certificate required |
Vietnam | No certificate required |
Banking
Country | Certificate Requirements |
Cambodia | National Bank of Cambodia online license |
Indonesia | Otoritas Jasa Keuangan (OJK) license |
Malaysia | Financial Services Act (FSA) or Islamic Financial Services Act (IFSA) license |
Philippines | Securities and Exchange (SEC) or Bangko Sentral ng Pilipinas (BSP) certificate |
Singapore | Capital Markets Services (CMS) license |
South Korea | Contact your TikTok sales representative certificate requirements. |
Taiwan | Contact your TikTok sales representative certificate requirements. |
Thailand | Bank of Thailand (BOT) license |
Vietnam | State Bank of Vietnam (SBV) license |
Cosmetics
Country | Certificate Requirements |
Cambodia | Ministry of Health (MOH) license |
Indonesia | Badan Pengawas Obat dan Makanan (BPOM) license |
Malaysia | No certificate required |
Philippines | Food and Drug Administration (FDA) license |
Singapore | Health Sciences Authority (HSA) license |
South Korea | No certificate required |
Taiwan | Contact your TikTok sales representative certificate requirements |
Thailand | No certificate required |
Vietnam | Ministry of Health (MOH) Cosmetic license |
Covid-19 Test
Country | Certificate Requirements |
Cambodia | Prohibited |
Indonesia | - At-home self-test kits: Authorization from the FDA for the product - In-person testing service (ART or PCR): Registration with the respective regional government database |
Malaysia | - At-home self-test kits: Authorization from the FDA for the product - In-person testing service (ART or PCR): Registration with the respective regional government database |
Philippines | - At-home self-test kits: Authorization from the FDA for the product - In-person testing service (ART or PCR): Registration with the respective regional government database |
Singapore | - At-home self-test kits: Authorization from the FDA for the product - In-person testing service (ART or PCR): Registration with the respective regional government database |
South Korea | Prohibited |
Taiwan | Prohibited |
Thailand | - At-home self-test kits: Authorization from the FDA for the product - In-person testing service (ART or PCR): Registration with the respective regional government database |
Vietnam | - At-home self-test kits: Authorization from the FDA for the product - In-person testing service (ART or PCR): Registration with the respective regional government database |
Dietary Supplements or Supplementary Food
Country | Certificate Requirements |
Cambodia | Ministry of Health (MOH) license |
Indonesia | Badan Pengawas Obat dan Makanan (BPOM) license |
Malaysia | No certificates required |
Philippines | Food and Drug Administration (FDA) license |
Singapore | Health Sciences Authority (HSA) license |
South Korea | |
Taiwan | Contact your TikTok sales representative certificate requirements |
Thailand | Food and Drug Administration (FDA) license |
Vietnam | FDA Dietary Supplement & Milk Advertising license |
E-Commerce
Country | Certificate Requirements |
Cambodia | No certificate required |
Indonesia | No certificate required |
Malaysia | No certificate required |
Philippines | No certificate required |
Singapore | No certificate required |
South Korea | Fair Trade Commission (FTC) business license number |
Taiwan | Contact your TikTok sales representative certificate requirements |
Thailand | No certificate required |
Vietnam | No certificate required |
Fertilizers and Pesticides
Country | Certificate Requirements |
Cambodia | General business license |
Indonesia | - General business license - Registration number from the Ministry of Agriculture (MOA) for the relevant product |
Malaysia | General business license |
Philippines | - General business license - Proof of registration with the Fertilizer and Pesticide Authority (FPA) of products - Fertilizer and Pesticide Authority (FPA) license for the selling and marketing of products |
Singapore | General business license |
South Korea | Prohibited |
Taiwan | Prohibited |
Thailand | General business license |
Vietnam | - General business license - Certification of Advertisement Content issued by the competent state agency such as The Department of Agriculture and Rural Development |
Games
Country | Certificate Requirements |
Cambodia | No certificate required |
Indonesia | No certificate required |
Malaysia | No certificate required |
Philippines | No certificate required |
Singapore | No certificate required |
South Korea | |
Taiwan | Contact your TikTok sales representative certificate requirements |
Thailand | No certificate required |
Vietnam | Mimic Gambling: Prohibited |
Genetic Testing
Country | Certificate Requirements |
Cambodia | Ministry of Health (MOH) Registration |
Indonesia | Ministry Of Health (MOH) Registration |
Malaysia | - Device: Medical Device Authority registration - Ad creative: Medical Device Advertising Regulations registration |
Philippines | - Certificate of Medical Registration - Food and Drug Administration (FDA) registration |
Singapore | - Clinical testing: Health Sciences Authority (HSA) registration - Non-clinical testing: Registration not required |
South Korea | Prohibited |
Taiwan | Contact your TikTok sales representative certificate requirements |
Thailand | Registration with the Department of Health Service Support - Ministry Of Health |
Vietnam | - Clinical testing: Registration not required - Class C self-test kits and devices: Ministry of Health approval |
Gynaecology and Andrology
Country | Certificate Requirements |
Cambodia | - Pregnancy or ovulation test kits: Licensed or advertisement permit by the Ministry of Health (MOH) - Menstrual or ovulation trackers or tracking apps: License or advertisement permit by the Ministry of Health (MOH) - Oral contraceptives, emergency contraceptive pills, or morning-after pills: Licensed or advertisement permit by the Ministry of Health (MOH) - Other gynecology, andrology products or services not previously mentioned: Prohibited |
Indonesia | - Pregnancy or ovulation test kits: Distribution license from the Ministry of Trade and approval from the Ministry Of Health (MOH) - Menstrual and ovulation trackers or tracking apps: Distribution license from the Ministry of Trade and approval from the Ministry Of Health (MOH) - Oral contraceptives, emergency contraceptive pills, or morning-after pills: Indonesian National Agency of Drug and Food Control approval and distribution license - Other gynecology, andrology products or services not previously mentioned: Prohibited |
Malaysia | - Pregnancy or ovulation test kits: Medical Device Authority (MDA) approval - Menstrual and ovulation trackers or tracking apps: License not required - Oral contraceptives, emergency contraceptive pills, or morning-after pills: Prohibited - Other gynecology, andrology products or services not previously mentioned: Prohibited |
Philippines | - Pregnancy or ovulation test kits: Food and Drug Administration (FDA) registration and a license to operate (LTO) - Menstrual and ovulation trackers or tracking apps: Food and Drug Administration (FDA) registration and a license to operate (LTO) - Oral contraceptives, emergency contraceptive pills, or morning-after pills: Food and Drug Administration (FDA) registration and a license to operate (LTO) - Other gynecology, andrology products or services not previously mentioned: Prohibited |
Singapore | - Pregnancy or ovulation test kits: Approval from the Director of Medical Services (Ministry of Health) and the Health Sciences Authority (HSA) - Menstrual and ovulation trackers or tracking apps: License not required - Oral contraceptives, emergency contraceptive pills, or morning-after pills: Prohibited - Other gynecology, andrology products or services not previously mentioned: Prohibited |
South Korea | Prohibited |
Taiwan | Prohibited |
Thailand | - Pregnancy or ovulation test kits: Food and Drug Administration (FDA) license - Menstrual and ovulation trackers or tracking apps: Food and Drug Administration (FDA) license. - Oral contraceptives, emergency contraceptive pills, or morning-after pills: Prohibited - Other gynecology, andrology products or services not previously mentioned: Prohibited |
Vietnam | - Pregnancy or ovulation test kits: License not required - Menstrual and ovulation trackers or tracking apps: License not required - Oral contraceptives, emergency contraceptive pills, or morning-after pills: License not required - Other gynecology, andrology products or services not previously mentioned: Prohibited |
Hand Sanitizer
Country | Certificate Requirements |
Cambodia | Subject to prior permit from the Ministry of Health (MOH) |
Indonesia | Ministry of Health (MOH) Registration |
Malaysia | Proof of product registration and Medicine Ads Board approval |
Philippines | Food and Drug Administration (FDA) license |
Singapore | - Health Sciences Authority (HSA) permit - Permit number must be displayed |
South Korea | Ministry of Food and Drug Safety of the Republic of Korea (MFDS) registration |
Thailand | No certificate required |
Taiwan | - FDA and Deliberation number - General hygiene sanitizer: Allowed |
Vietnam | - Manufacturer declaration of eligibility and registration for circulation (Certificate of Sale Registration) Issued to the product owner (or rep office if the owner is foreign trade) or organization that applies for registration on its behalf |
Internet Banking and Services
Country | Certificate Requirements |
Cambodia | National Bank of Cambodia online license |
Indonesia | OJK License or Bappebti certificate (investment app) |
Malaysia | Financial Services Act (FSA) or Islamic Financial Services Act (IFSA) license or in the List of Securities Commission |
Philippines | Securities and Exchange (SEC) or Bangko Sentral ng Pilipinas (BSP) certificate |
Singapore | Capital Markets Services (CMS) license |
South Korea | No certificate required |
Taiwan | Contact your TikTok sales representative certificate requirements |
Thailand | Bank of Thailand (BOT) license or Securities and Exchange (SEC) license |
Vietnam | State Bank of Vietnam (SBV) license |
Milk Powder or Baby Food
Country | Certificate Requirements |
Cambodia | Prohibited for products targeting age 12 months or under |
Indonesia | - Badan Pengawas Obat dan Makanan (BPOM) license - Prohibited for products targeting age 12 months or under |
Malaysia | Prohibited for products targeting age 36 months or under |
Philippines | Prohibited for products targeting age 24 months or under |
Singapore | Prohibited for products targeting age 6 months or under |
South Korea | Prohibited for products targeting age 12 months or under |
Taiwan | Prohibited for products targeting age 12 months or under Contact your TikTok sales representative certificate requirements |
Thailand | - Food and Drug Administration (FDA) license - Prohibited for products targeting age 12 months or under |
Vietnam | - FDA Dietary Supplement & Milk advertising license - Prohibited for products targeting age 6 months or under |
Medical Institutions
Country | Certificate Requirements |
Cambodia | Ministry of Health (MOH) medical institution license |
Indonesia | Ministry of Health (MOH) registration - Hospital Establishment license |
Malaysia | Private Healthcare Facilities and Services Act (PHFSA) license |
Philippines | |
Singapore | Private Hospitals and Medical Clinics Act (PHMCA) license |
South Korea | No certificate required |
Taiwan | Contact your TikTok sales representative certificate requirements |
Thailand | Pre-approval from the Department of Health Service Support (DoHSS), Ministry of Public Health, Thailand |
Vietnam | Ministry of Health (MOH) - Medical Institution license |
Medical Devices
Country | Certificate Requirements |
Cambodia | Ministry of Health (MOH) medical institution license |
Indonesia | Ministry of Health (MOH) - Directorate General of Pharmaceuticals and Medical Devices license |
Malaysia | Medical Device Authority (MDA) license |
Philippines | Certificate of Medical Device Listing by the Center for Device Regulation, Radiation Health and Research (CDRRHR) |
Singapore | Private Hospitals and Medical Clinics Act (PHMCA) license |
South Korea | Ministry of Food and Drug Safety of the Republic of Korea (MFDS) |
Taiwan | Contact your TikTok sales representative certificate requirements |
Thailand | Food and Drug Administration (FDA) license |
Vietnam | Ministry of Health (MOH) Medical Device license |
Medical Mask
Country | Certificate Requirements |
Cambodia | Ministry of Health (MOH) Registration |
Indonesia | Ministry of Health (MOH) Registration |
Malaysia | Medical device has to be registered + Ads to obtain the Authority's approval |
Philippines | Food and Drug Administration (FDA) market authorization CMDR may only be obtained by licensed entities (LTO from FDA) |
Singapore | No certificate required |
South Korea | Ministry of Food and Drug Safety of the Republic of Korea (MFDS) |
Taiwan | - Food and Drug Administration (FDA) - Deliberation number in the ad creative |
Thailand | Food and Drug Administration (FDA) license |
Vietnam | - Register with the Department of Health - Import permit or Certificate of Free Sale |
Non-Governmental Organization (NGO) and Non-Profit Organization (NPO)
Country | Certificate Requirements |
Cambodia | Contact your TikTok sales representative certificate requirements |
Indonesia | Contact your TikTok sales representative certificate requirements |
Malaysia | Contact your TikTok sales representative certificate requirements. |
Philippines | Contact your TikTok sales representative certificate requirements |
Singapore | Contact your TikTok sales representative certificate requirements |
South Korea | N/A |
Taiwan | N/A |
Thailand | Contact your TikTok sales representative certificate requirements |
Vietnam | Contact your TikTok sales representative certificate requirements |
Over-the-Counter (OTC) Medicines
Country | Certificate Requirements |
Cambodia | Ministry of Health (MOH) license |
Indonesia | Badan Pengawas Obat dan Makanan (BPOM) license |
Malaysia | Medicine Advertisements Board (MAB) license |
Philippines | Food and Drug Administration (FDA) license |
Singapore | No certificate required |
South Korea | |
Taiwan | Contact your TikTok sales representative certificate requirements |
Thailand | Food and Drug Administration (FDA) license |
Vietnam | Drug Administration of Vietnam (DAV) license |
Recruitment Services
Country | Certificate Requirements |
Cambodia | General business license |
Indonesia | Business Identification Number (NIB) |
Malaysia | Private Employment Agency (PEA) License issued by Ministry of Human Resources |
Philippines | - Local Recruitment: License issued by the Department of Labor and Employment (DOLE)
- Overseas Recruitment: License issued by the Department of Migrant Workers (DMW) |
Singapore | Employment Agency (EA) License issued by the Ministry of Manpower |
Thailand | License issued under the Employment Arrangement and Jobseeker Protection Act (EJPA) by the Ministry of Labour |
Vietnam | - Employment Services: 1) Enterprise Establishment License 2) Recruitment Service Operation License
- Guest Worker Services: 1) Enterprise Establishment License 2) Vietnamese Guest Worker Service Operation License 3) Approval Letters from Vietnamese authorities to provide guest worker services |
Stock Trading Investments
Country | Certificate Requirements |
Cambodia | Allowed without specific requirements |
Indonesia | Otoritas Jasa Keuangan (OJK) license |
Malaysia | Securities Commission Malaysia (SC) |
Philippines | Securities and Exchange (SEC) license |
Singapore | Monetary Authority of Singapore (MAS) |
South Korea | |
Taiwan | Contact your TikTok sales representative certificate requirements |
Thailand | Securities and Exchange (SEC) license |
Vietnam | State Securities Commission of Vietnam (SSC) - Securities trading license |
Final Note: Ad Review Checklist
You have probably spent much of your time planning, creating, and finalizing your ad. Getting familiar with the dos and don'ts of TikTok's ad policies can help you avoid some pitfalls that may cause ad disapproval.
Before you submit your ad, don't forget to check the following:
We want to create a safe place for your brand and people to connect. Together we create the TikTok experience that inspires creativity and brings joy!