Youth Safety
Last updated, May 2024

Policy

At TikTok, we are committed to ensuring the safety of youth on our platform. We do not handle underage user data to feature personalized ads to them. Ads that depict, involve, or are related to sexual exploitation, targeting, endangerment of a youth, or that which may otherwise harm a youth, are strictly prohibited and subject to intervention from law enforcement and authorities. In this policy, "youth" are defined as users aged 13-17.


The following are examples of what is not allowed:

  • The display, facilitation, or promotion of inappropriate behaviors involving youth, such as underage drinking, gambling or smoking.

  • Display of excessive skin exposure of youth.

  • The display or promotion of products or games that may appeal to youth in some specific ad-targeting regions.

  • The depiction or reference of abuse or endangerment of people that appear to be 18 years of age or younger, whether directly or indirectly, which may include physical, verbal, psychological, and sexual abuse.


Content