About TikTok Pixel for Mercado Shops

Le Pixel TikTok est un élément de code que vous pouvez placer sur votre site Web afin de partager les événements du site Web avec TikTok. Il vous permet de trouver de nouveaux clients, d'optimiser vos campagnes et de mesurer les performances des annonces. En savoir plus à propos du Pixel TikTok.

With TikTok for Mercado Shops, you can install the TikTok Pixel with just a few clicks with no changes to website code required.

Benefits

• Easy implementation: With the click of a button, use TikTok Pixel and Events API to enhance ad performance and gain cutting-edge insights into your advertising.

• Full-funnel events are included with the integration, allowing you to measure valuable actions throughout the customer journey.

• Streamlined steps to create and install your TikTok Pixel and enable Events API.

• Standardized event rules specific to your ecommerce platform's unique user journey.

Features

• Advanced Matching: Turn on Advanced Matching to help improve conversions by allowing TikTok to deliver your ads more efficiently to people who are likely to convert.

• Audience enrichment: Build custom audiences for your campaigns to show relevant ads to potential customers.

• Product parameters: Send additional information about website visitor actions, like total price of an order or product name and category. Parameters can unlock features like Value Based Optimization and enrich reporting with metrics like Return on Ad Spend (ROAS).

Note: Events API is included in your integration and is enabled during setup. Learn more about Events API here.

API d'événements TikTok

L'API d'événements de TikTok est une connexion de serveur à serveur sécurisée, qui permet aux annonceurs de partager les actions des clients sur leurs sites Web directement avec TikTok. L'API d'événements aide les entreprises à être évolutives et à s'adapter à l'évolution de l'écosystème des annonces, en leur offrant un partage fluide des données marketing entre leur activité et TikTok pour atteindre leurs objectifs marketing. En savoir plus sur l'API d'événements.

Advanced Matching

Advanced Matching is an optional feature available via the TikTok Pixel that enables advertisers to send privacy-safe hashed customer information including email addresses and phone numbers to better match TikTok ads with website conversions, and enrich audiences for retargeting. Learn more about Advanced Matching.

You can choose how customer data and browsing behavior is measured in your online store through TikTok business products. With Advanced Matching, you agree to share customer data with TikTok, which could include email, phone number, name, and location. Advanced Matching can increase your retargeting audience, drive better conversion attribution and improve your campaign performance.As this feature shares privacy-safe personal customer details with TikTok, you should ensure your privacy policy reflects your usage of customer data.

As this feature shares privacy-safe personal customer details with TikTok, you should ensure your privacy policy reflects your usage of customer data.

Note: Events API is automatically turned on when you set up the integration. TikTok's server-2-server technology will ensure that your data connections remain safe, reliable, and free of cookies to optimize tracking and delivery.

Learn more about the TikTok Partner Privacy Policy and TikTok Business Products (Data) Terms.