Below are the specific regional industry entry advertising policies. Global prohibition policies still apply. For global prohibition policies, you can learn more at TikTok Advertising Policies - Industry Entry.
Prohibited
Prohibited products or services | Applicable to | Not applicable to (could be allowed or restricted) |
|---|---|---|
A. Ads promoting alcoholic beverages (wine, beer, spirits, etc.), alcohol clubs or subscription services, alcohol-making kits, or alcohol-sponsored events. This includes low-alcohol, alcohol-free, 0% alcohol beverages and soft drinks presented as no-alcohol alternatives or as mixers for alcohol. Note: In addition to A: -Ads promoting adult drinking establishments such as strip clubs. -Ads promoting the following alcohol accessories: Alcohol branded merchandise or products, drinking games, home brewing kits, alcohol club or subscription services, cocktail-making courses or classes, products that facilitate binge drinking | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | - |
B. Ads promoting virtual currencies or cryptocurrencies such as Bitcoin and Ethereum, as well as cryptocurrency trading platforms, wallets, advisory services, and NFT trading or investments are prohibited. Furthermore, credit repair services, bail bonds, debt assistance programs, get-rich-quick schemes, pyramid schemes (including non-financial pyramid schemes), debt consolidation services and refinancing, penny auctions, multi-level marketing, and peer-to-peer lending cannot be advertised on the platform. | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | - |
C. (i) Ads promoting gambling-related products or services including sports betting, fantasy sports, and bingo. | Austria / AT Belgium / BE Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK Czech Republic / CZ Poland / PL Romania / RO | - |
C. (ii) Ads promoting social casino (virtual gambling) games | Belgium / BE Finland / FI Israel / IL Italy / IT Switzerland / CH | Austria / AT, Denmark / DK, France / FR, Germany / DE, Greece / GR, Hungary / HU, Ireland / IE, Netherlands / NL, Norway / NO, Poland / PL, Portugal / PT, Spain / ES, Sweden / SE, United Kingdom / UK, Czech Republic / CZ, Romania / RO |
D. i) Ads promoting prescription medicines | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherland / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | - |
D. ii) Ads promoting over-the-counter medicines | Romania / RO | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK |
D. iii) Ads promoting medical devices | Italy / IT | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK |
E. Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion cannot be advertised on the platform. | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherland / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | - |
F. Cosmetic clinics cannot be advertised | Belgium / BE France / FR
| Austria / AT Czech Republic / CZ Denmark / DK Finland / FI Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK |
G. Medical institutions cannot be advertised. Note: -France / FR: Only online or app-based GP services providing online appointments or offering teleconsultation services are allowed. -Austria / AT: Online or apps offering medical services that include remote diagnosis and remote treatment are prohibited. | Belgium / BE Bulgaria / BG Denmark / DK Greece / GR Luxembourg / LU Poland / PL | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK |
H. Online or apps offering medical services that include remote diagnosis or remote treatment are prohibited. | Austria / AT
| Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherland / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK |
I. Online/apps for GP or medical consultation services are prohibited. | Romania / RO
| Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK |
J. Dental surgeries are prohibited. | Romania / RO | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK |
K. Ads promoting veterinary medicinal products. | Hungary / HU Israel / IL
| Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Ireland / IE Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK |
L. Ads promoting weight loss or management fasting products or services. | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherland / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | |
M. Ads promoting weight loss or management supplements (including fat burning pills, appetite suppressants, weight loss or detox teas or lollipops). | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherland / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | |
N. Ads promoting the following dating services are prohibited: infidelity, international brides or brides-by mail, sexual encounters or an exchange in terms of income or compensation (including goods or services) or other transactional companionship. | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK France / FR Germany / DE Greece / GR Ireland / IE Israel / IL Italy / IT Netherland / NL Portugal / PT Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK Finland / FI Hungary / HU Norway / NO Poland / PL Romania / RO | - |
O. Plant foods such as products which support the growth and protection of plants. | Hungary / HU | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK |
P. Advertising for regulated professions, including, medical (doctors, dentists, veterinaries, pharmacists), legal (lawyers, bailiffs, notaries), financial (accountants, auditors, investment advisers), and architects. For Legal services, refer to "L. Legal Services" under the table of "Restricted" Industry. | - | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK |
Q. Ads promoting condoms cannot be advertised. | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Italy / IT Israel / IL Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK |
Restricted
Restricted products or services | Applicable to | Not applicable to (could be prohibited or allowed) |
A. Financial services: i）Advertisers must be licensed by the appropriate authority to provide their financial services, and are responsible for ensuring that their ad content follows local laws and regulations, including the compliance of necessary disclosure requirements for products, such as loans and credit cards. Make sure that information such as interest rates, APR percentage, transaction fees, disclaimers, repayment periods and representative examples are clearly presented and given sufficient prominence on the LP. Loans, credit cards, buy now pay later (BNPL) services and investment services can be advertised with 18+ age targeting. | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | - |
A. Financial services: ii) Cryptocurrency exchanges and custodial wallets can advertise on the platform for managed clients who have obtained permission from TikTok via an application process. | Austria / AT France / FR Germany / DE Italy / IT Netherland / NL Norway / NO Spain / ES Sweden / SE United Kingdom / UK | Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI Greece / GR Hungary / HU Ireland / IE Israel / IL Poland / PL Portugal / PT Romania / RO Switzerland / CH |
B. Food & Drinks: i) Energy drinks require age targeting 18+. ii) HFSS ads targeting UK, IE, PT, & NO require age targeting 18+ iii) Ads promoting foods or drinks which are classed as high in fat, salt, or sugar (HFSS), as identified using nutrient profiling, may be subject to restrictions. Note: If your ad is classed as HFSS according to the local regulations in your target market (for example because it is promoting a HFSS product, features a HFSS brand, or features HFSS prominently), we require you to disclose this to us. Through Auction, this is done by ticking the HFSS declaration box when uploading a new ad group. Through Reservation, we may require written confirmation. | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | - |
C. Pharmaceuticals, Healthcare, Medicines Ads for products within the pharmaceuticals, healthcare, and medicines sector are currently not supported via self-serve in Israel. Ads for products and services within the pharmaceuticals, healthcare, and medicines sectors must target 18+ users and comply with the local laws and regulations of the target country. | ||
C. Pharmaceuticals, Healthcare, Medicines i) Over-the-counter medicines We may allow advertisements for selected over-the-counter medicines. Medicines must be licensed by the regional regulating authority and ads must not contain misleading or inaccurate claims. Advertisers are responsible for ensuring their ad content follows local laws and regulations. Ads may only target users aged 18+. | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Netherland / NL Norway / NO Poland / PL Portugal / PT Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | Italy / IT (prohibited) Romania / RO (prohibited) |
C. Pharmaceuticals, Healthcare, Medicines ii) Medical devices We may allow advertisements for selected medical devices. Devices must be approved and certified by the regional regulating authority and ads must not contain misleading or inaccurate claims. Advertisers are responsible for ensuring their ad content follows local laws and regulations. Ads may only target users aged 18+. | Austria / AT Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Netherland / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | Belgium / BE (prohibited) Italy / IT (prohibited)
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C. Pharmaceuticals, Healthcare, Medicines: iii) Cosmetic clinics We may allow advertisements for selected cosmetic clinics. Clinics must be licensed by the appropriate authority to provide their services and advertisers are responsible for ensuring their ad content follows local laws and regulations. Ads may only target users aged 18+. | Austria/ AT Czech Republic / CZ Denmark / DK Finland / FI Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | Belgium / BE (prohibited) France / FR (prohibited)
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C. Pharmaceuticals, Healthcare, Medicines: iv) Medical institutions We may allow advertisements for selected medical institutions. Institutions must be licensed by the appropriate authority to provide their services and advertisers are responsible for ensuring their ad content follows local laws and regulations. Ads may only target users aged 18+. | Austria / AT Czech Republic / CZ Finland / FI France / FR Germany / DE Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | Belgium / BE (prohibited) Denmark / DK (prohibited) Greece / GR (prohibited) Poland / PL (prohibited)
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C. Pharmaceuticals, Healthcare, Medicines: v) Pharmacies We may allow advertisements for brick-and-mortar pharmacies and online pharmacies that are certified by local licensing organizations. Proof of licensing may be required. Advertisers are responsible for ensuring their ad content follows local laws and regulations. | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI Germany / DE Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | France / FR (prohibited) Greece / GR (prohibited) Poland / PL (prohibited)
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D. Condoms & Lubricants: i) Ads for condoms and lubricants require 18+ targeting and must not focus on sexual pleasure or be overtly sexual in nature. ii) For Belgium / BE only - Ads promoting condoms cannot be advertised. Ads for lubricants require 18+ targeting and must not focus on sexual pleasure or be overtly sexual in nature. | Austria / AT Belgium / BE (please refer to D ii) Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Italy / IT Israel / IL Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | - |
E. Dating applications or services: Ads that promote dating applications or services must target users aged 18+. Services and ads focused on transactional relationships or sexual encounters are prohibited. Dating apps need to meet a number of requirements and are only allowed with prior written permission. Advertisers must be actively working with a TikTok Sales Representative. | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | - |
F. Live chat apps or services: Ads that promote live chat services must target users aged 18+ and such ads must not be sexually suggestive. Live chat apps need to meet a number of requirements and are only allowed with prior written permission. Advertisers must be actively working with a TikTok Sales Representative. | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | - |
G. Media and Entertainment: Ads that promote films, TV shows, or games must not contain profanity and crude language, sexually suggestive language or images, graphic violence, or drug use, and must be targeted at the appropriate age group. | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK |
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H. Alcohol accessory products, drinking establishments, and alcohol brands: i) Ads promoting alcohol accessory products (eg corkscrews, wine glasses, or other products presented to be used with alcohol products). Ads for these products will not be allowed if they are coming from an alcohol brand or if they feature alcohol branding. ii) Ads promoting pubs, bars, and other drinking establishments. iii) Ads promoting events, nights, festivals, or parties which are for over 18s only. If sponsored by alcohol brands this is not allowed. | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | - |
I. Religious, Philosophical, and Other Similar Beliefs Such ads may be subject to restrictions and will be assessed on a case-by-case basis. | Hungary / HU | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK |
J. Hemp & CBD Products Advertising promoting hemp products and topical CBD products may be allowed subject to additional restrictions. Advertisers are responsible for ensuring that their ads follow the local laws of the target country. Ads promoting hemp products are currently not supported via self-serve. | Belgium / BE France / FR Germany / DE Ireland / IE Italy / IT Netherlands / NL Spain / ES United Kingdom / UK
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K. Baby Food & Follow-on formula Advertising promoting baby food and infant formula intended for children under 6 months is strictly prohibited. For other baby food and follow-on formula products, ads must not make medical claims or suggest their products are superior or equivalent to breastfeeding. Advertisers must ensure that their ad content follows local laws and regulations. | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK | - |
L. Legal Services Advertising for Legal services is allowed on the platform | Austria / AT Belgium / BE Czech Republic / CZ Denmark / DK Finland / FI France / FR Germany / DE Greece / GR Hungary / HU Ireland / IE Israel / IL Italy / IT Netherlands / NL Norway / NO Poland / PL Portugal / PT Romania / RO Spain / ES Sweden / SE Switzerland / CH United Kingdom / UK |