Below are the specific regional industry entry advertising policies. Global prohibition policies still apply. For global prohibition policies, you can learn more at TikTok Advertising Policies - Industry Entry.
Additionally, we have prepared a handbook with visual examples included to provide our advertisers an introductory understanding of TikTok's advertising guidelines. You can learn more at Ad Policy Handbook: South East Asia (SEA) and North East Asia (NEA).
Prohibited
Prohibited products or services | Applicable to | Not applicable to |
|---|---|---|
Beauty services and cosmetics Ads promoting beauty services and cosmetics related to physical breasts or breast enhancement. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | - |
Weight loss Ads promoting weight loss creams, medicines, oils, meal replacements, or beverages. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Religion Ads promoting religion. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Contraceptives (except condoms) Ads promoting contraceptives. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Chemicals Ads promoting any hazardous chemicals. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Commemorative coins and notes Ads promoting commemorative coins and notes. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
R21 films Ads promoting R21 (strictly for adults aged 21 and above) films. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Certain finance services For Cambodia / KH: Ads promoting certain financial services, including but not limited to: cryptocurrency, P2P Loans, P2P Money Management, guarantees, Venture Capital Funds, and futures contracts. For Indonesia / ID: Ads promoting certain financial services, including but not limited to: traditional finance, financial guarantees, Venture Capital Funds, and futures contracts. For Malaysia / MY and Singapore / SG: Ads promoting certain financial services, including but not limited to: P2P Loans, P2P Money Management, financial guarantees, Venture Capital Funds, and futures contracts. For Philippines / PH: Ads promoting certain financial services, including but not limited to: P2P Loans, P2P Money Management, financial guarantees, Venture Capital Funds, Foreign Exchange Spot, and futures contracts. For Thailand / TH: Ads promoting certain financial services, including but not limited to: financial guarantees, Venture Capital Funds, and futures contracts. For Vietnam / VN: Ads promoting certain financial services, including but not limited to: cryptocurrency, financial guarantees, Venture Capital Funds, and futures contracts. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Veterinary medicines Ads promoting veterinary medicines. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Funeral services Ads promoting funeral services. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Andrology and gynaecology Ads that promote andrology and gynaecology related supplementary foods, medicines, and health institutions are prohibited except: 1. Pregnancy and Ovulation test kits. 2. Menstrual and Ovulation trackers. 3. ID/PH/KH/VN Only: Oral or emergency contraceptives. For more details, refer to the "Restricted" section below. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Alcohol or bars Ads promoting alcoholic beverages, except 0% alcohol and alcohol-free beverages, bars, and any alcohol recycling services. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH | Vietnam / VN(restricted) |
Medical Ads promoting drugs, including prescription drugs, medicinal recycling services, certain types of medical devices, and medical institutions. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | - |
Drugs and pharmacies Ads promoting prescription drugs, drugs that are prohibited from being advertised in the relevant jurisdiction, pharmacies, and online pharmacies. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | - |
Dairy products Ads promoting dairy products being breast milk substitutes, dietary supplements for infants and babies, and artificial feeding bottles and pacifiers. | Breast milk substitute: Prohibited for all SEA markets, for any age ranges. Any other Infant food products: - Prohibited to be marketed to those under 36 months: MY - Prohibited to be marketed to those under 24 months: PH - Prohibited to be marketed to those under 12 months: ID, TH, KH - Prohibited to be marketed to those under 6 months: SG, VN If outside of the age ranges, ads must follow specific ad creative requirements. Other infant food products marketed as Healthcare & Pharma verticals (i.e., containing medical benefits): - Licenses and registrations are required. For more info, contact your TikTok Sales Representative. | - |
Milk powder Ads promoting milk powder | Breast milk substitute: Prohibited for all SEA markets, for any age ranges. Any other Infant food products: - Prohibited to be marketed to those under 36 months: MY - Prohibited to be marketed to those under 24 months: PH - Prohibited to be marketed to those under 12 months: ID, TH, KH - Prohibited to be marketed to those under 6 months: SG, VN If outside of the age ranges, ads must follow specific ad creative requirements. Other infant food products marketed as Healthcare & Pharma verticals (i.e., containing medical benefits): - Licenses and registrations are required. For more info, contact your TikTok Sales Representative. | - |
Adult supplies Ads promoting adult supplies. | Contraceptives: Prohibited in Indonesia/ID Other Adult Supplies: Prohibited in all SEA | - |
Lotteries Ads promoting lotteries. For Vietnam / VN: Ads promoting lotteries, fantasy sports, real gambling, and simulated gambling games with any opportunity to win money or real value prizes. | Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | Cambodia / KH |
Pyramid schemes Ads promoting pyramid schemes cannot be advertised on the platform. | Malaysia / MY | Cambodia / KH Indonesia / ID Philippines / PH Singapore / SG Thailand / TH Vietnam / VN |
Plastic surgery hospitals and services Ads promoting plastic surgery and invasive procedure in hospitals & services cannot be advertised. | Thailand / TH Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Vietnam / VN | - |
Imported second-hand products Ads promoting any imported second-hand products (and/or specific brand new imported products) are not allowed in the Indonesian market. | Indonesia / ID |
Restricted
Restricted products or services | Applicable to | Not applicable to |
|---|---|---|
Menstrual products Based on country-specific regulations, proof of licensing may be necessary for approval. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | - |
Stock trading platforms Stock trading platforms or investment apps can be allowed to advertise in SEA, as long as they adhere to the following guidelines 18+ age targeting; and Advertisers are certified by local financial regulatory authorities, based on the country. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Financial services i) Ads that promote credit cards, loans, foreign exchange, insurance, and any other permitted financial-related products or services, including fintech should comply with relevant laws and regulations. Approval from the local authority is required. Approval from the regional authority is required. Ads may also need to target 18+ only. | Cambodia / KH Indonesia / ID Malaysia / MY Vietnam / VN | Philippines / PH Singapore / SG Thailand / TH |
Financial services ii) Ads must comply with applicable laws, regulations, licensing obligations, and industry requirements. For ads within this category, we may ask for disclosures and evidence of an appropriate regulator and/or third-party accreditations or certifications. Ads in this category are typically 18+ targeted and must include appropriate disclaimers if applicable. | Philippines / PH Singapore / SG Thailand / TH | Cambodia / KH Indonesia / ID Malaysia / MY Vietnam / VN |
Pharmaceuticals, healthcare, and medicines i) Ads that promote over-the-counter drugs, medical devices, healthcare products, and medical institutions should comply with relevant laws and regulations. Approval from the regional authority is required. Ads should not contain misleading or inaccurate claims. Ads may also need to target 18+ only. | Cambodia / KH Thailand / TH Indonesia / ID Malaysia / MY Vietnam / VN | Philippines / PH Singapore / SG |
Pharmaceuticals, healthcare, and medicines ii) Ads for pharmaceuticals, healthcare, and medicines must target 18+ users and must comply with the local laws of the target country. Ads should not contain misleading or inaccurate claims. Based on country-specific regulations, proof of licensing may be necessary for approval. Ads may also need to target 18+ only. | Philippines / PH Singapore / SG | Cambodia / KH Indonesia / ID Malaysia / MY Thailand / TH Vietnam / VN |
Pharmaceuticals, healthcare, and medicines iii) Ads that promote over-the-counter drugs, medical devices, healthcare products, and medical institutions should comply with relevant laws and regulations. Approval from the regional authority is required. Ads should not contain misleading or inaccurate claims. Ads may also need to target 18+ only. | Thailand / TH | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Vietnam / VN |
Contraceptives i) Condom ads are allowed with 18+ age targeting For Cambodia / KH: Advertisers must provide a permit from the Ministry of Health of Cambodia. For Indonesia / ID: Condom ads are allowed with 18+ age targeting only between 21:30hrs - 05:00hrs (9:30pm to 5:00am) | Cambodia / KH Indonesia / ID Malaysia / MY Thailand / TH Vietnam / VN | Philippines / PH Singapore / SG |
Contraceptives ii) Ads for condoms must not focus on sexual pleasure or be overtly sexual in nature. | Thailand / TH Vietnam / VN | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG |
Andrology and gynaecology 1. SEA: Pregnancy and ovulation test kits (Age Targeting 18+ and Certificates required). 2. SEA: Menstrual and ovulation trackers (Age Targeting 18+ and Certificates required). 3. ID/PH/KH/VN Only: Oral or emergency contraceptives (Age Targeting 18+ and Certificates required; SG/MY/TH markets remain prohibited). | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Cosmetics Ads that promote cosmetics should not contain misleading or inaccurate claims. Also, those ads should provide approval from local authorities. | Cambodia / KH Indonesia / ID Malaysia / MY Vietnam / VN | Philippines / PH Singapore / SG Thailand / TH |
Dating applications or services Ads that promote dating applications or services must target 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating, etc. Dating ads should not be sexually suggestive in nature (e.g. focusing on bodies, sexual language or innuendo, etc.) | Cambodia / KH Indonesia / ID Malaysia / MY Singapore / SG Vietnam / VN Philippines / PH Thailand / TH | - |
Games Ads that promote simulated gambling games are allowed but must target 18+ only. Please note that such ads should not have any opportunity to win money or real value prizes. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH | Vietnam / VN (Ads that promote simulated gambling games are prohibited in Vietnam) |
Media and entertainment Ads that promote films, TV-shows, or games must not contain profanity and crude language; sexually suggestive language or images; graphic violence, excessive blood, horror or drug use. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | - |
Feminine hygiene products i) Age targeting require: 18+ | Cambodia / KH Vietnam / VN Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH | - |
Feminine hygiene products ii) Feminine hygiene products should have product cosmetic declaration by the MOH | Cambodia / KH Vietnam / VN | Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH |
Feminine hygiene products iii) Feminine hygiene products should be registered at BPOM as "Cosmetics/Kosmetika". | Indonesia / ID | Cambodia / KH Vietnam / VN Malaysia / MY Philippines / PH Singapore / SG Thailand / TH |
Feminine hygiene products iv) Feminine hygiene products should have a license from the Drug Control Authority. | Malaysia / MY | Cambodia / KH Vietnam / VN Indonesia / ID Philippines / PH Singapore / SG Thailand / TH |
Feminine hygiene products v) Feminine hygiene products should have product cosmetic declaration by the FDA | Philippines / PH | Cambodia / KH Vietnam / VN Indonesia / ID Malaysia / MY Singapore / SG Thailand / TH |
Feminine hygiene products vi) Feminine hygiene products should be registered at HSA | Singapore / SG | Cambodia / KH Vietnam / VN Indonesia / ID Malaysia / MY Philippines / PH Thailand / TH |
Lotteries i) Only national lottery ads are allowed with 18+ age targeting, and the content must follow the countries-specific regulations. | Cambodia / KH Vietnam / VN | Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH |
Lotteries ii) Only national lottery ads are allowed with 25+ age targeting, and the content must follow the countries-specific regulations. | Thailand / TH | Cambodia / KH Vietnam / VN Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG |
Food and drinks Ads for F&B must follow local laws and regional regulations; in certain cases they may be subject to restrictions and have an 18+ targeting. | Singapore / SG | Cambodia / KH Vietnam / VN Indonesia / ID Malaysia / MY Philippines / PH Thailand / TH |
Alcohol i) For Vietnam - Ads that promote alcohol can be allowed only for products with alcohol content lower than 15 degrees for 18+ and should comply with the local laws and applicable disclaimers. ii) For Singapore, Philippines, Cambodia - Ads that promote 0% alcohol and alcohol-free beverages from all brands - alcohol and non-alcohol manufacturers - must include 18+ age targeting, appropriate disclaimers, necessary registration documents and follow the ad creative requirements as per local requirements. iii) For Malaysia, Indonesia, Thailand - Ads that promote 0% alcohol and alcohol-free beverages from all brands - alcohol and non-alcohol manufacturers - must include 25+ age targeting, appropriate disclaimers, necessary registration documents and follow the ad creative requirements as per local requirements. | Cambodia / KH Vietnam / VN Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH | |
Permissible hemp-derivatives Based on country-specific regulations, proof of FDA licensing may be necessary for approval. 18+ targeting is required. | Thailand / TH | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Vietnam / VN |
Chemical fertilizers and pesticides Ads for fertilizers (organic/inorganic/others) and pesticides (organic/inorganic/others) will now be allowed as long as the appropriate business certifications and product licenses are provided for the targeting country. | Cambodia / KH Vietnam / VN Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH |