TikTok Advertising Policies: Industry Entry - South East Asia

Prohibited

Prohibited Products/ Services

Applicable To

Not Applicable To

Beauty services and cosmetics

Ads promoting beauty services and cosmetics related to physical breasts/breast enhancement

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

​Vietnam / VN

-

Weight loss related

Ads promoting weight loss creams, medicines, oils, meal replacements, and/or beverages

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Vietnam / VN


Religion-related

Ads promoting religion.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Vietnam / VN


Contraceptives (except condoms)

Ads promoting contraceptives, except condoms.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Vietnam / VN


Chemicals related

Ads promoting any hazardous chemicals, chemical fertilizers, or pesticides.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Vietnam / VN


Commemorative Coins and Notes

Ads promoting commemorative coins and notes.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Vietnam / VN


R21 films

Ads promoting R21 (strictly for adults aged 21 and above) films.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Vietnam / VN


Certain Finance Services

For Cambodia / KH:

Ads promoting certain financial services, including but not limited to: cryptocurrency, P2P Loans, P2P Money Management, guarantees, Venture Capital Funds, and futures contracts

For Indonesia / ID:

Ads promoting certain financial services, including but not limited to: traditional finance, financial guarantees, Venture Capital Funds, and futures contracts.

For Malaysia / MY and Singapore / SG:

Ads promoting certain financial services, including but not limited to: P2P Loans, P2P Money Management, financial guarantees, Venture Capital Funds, and futures contracts.

For Philippines / PH:

Ads promoting certain financial services, including but not limited to: P2P Loans, P2P Money Management, financial guarantees, Venture Capital Funds, Foreign Exchange Spot, and futures contracts.

For Thailand / TH:

Ads promoting certain financial services, including but not limited to: financial guarantees, Venture Capital Funds, and futures contracts.

For Vietnam / VN:

Ads promoting certain financial services, including but not limited to: cryptocurrency, financial guarantees, Venture Capital Funds, and futures contracts.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Vietnam / VN


Veterinary Medicines

Ads promoting Veterinary Medicines.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

​Vietnam / VN


Funeral Services

Ads promoting Funeral Services.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Vietnam / VN


Andrology & Gynaecology related

Ads that promote Andrology and Gynaecology-related supplementary foods, medicines, and health institutions.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Vietnam / VN


Alcohol / bars related

Ads promoting alcohol, bars, and any alcohol recycling services.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Vietnam / VN(restricted)

Medical related

Ads promoting medicinal recycling services, certain types of medical devices and medical institutions.

For Singapore / SG:

Ads promoting drugs, including prescription drugs, medicinal recycling services., certain types of medical devices and medical institutions.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

​Singapore / SG

Thailand / TH

Vietnam / VN

-

Drugs & pharmacies

Ads promoting prescription drugs, drugs that are prohibited from being advertised in the relevant jurisdiction, pharmacies and online pharmacies.

Cambodia / KH

​Indonesia / ID

Malaysia / MY

Philippines / PH

​Singapore / SG

Thailand / TH

Vietnam / VN

-

Dairy Products


Ads promoting dairy products being breast milk substitutes, dietary supplements for infants and babies, and artificial feeding bottles and pacifiers.

​Breast milk substitute


​Prohibit for under 12 months: ID, SG, MY, TH, KH


Prohibit for under 24 months: PH, VN


Artificial feeding bottles and pacifiers:


Prohibit MY, ID, and VN

-

Milk powder


Ads promoting milk powder

Breast milk substitute


Prohibit for under 12 months: ID, SG, MY, TH, KH


​Prohibit for under 24 months: PH, VN

-

Adult supplies


Ads promoting adult supplies.

Contraceptives:

Prohibited in Indonesia/ID


Other Adult Supplies:

Prohibited in all SEA

-

Lotteries


Ads promoting lotteries.


For Vietnam / VN: Ads promoting lotteries, fantasy sports, real gambling, and simulated gambling games with any opportunity to win money or real value prizes.

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Vietnam / VN

Cambodia / KH

Pyramid Schemes


Ads promoting pyramid schemes cannot be advertised on the platform.

Malaysia / MY

Cambodia / KH

Indonesia / ID

Philippines / PH

Singapore / SG

Thailand / TH

Vietnam / VN

Plastic Surgery Hospitals & Service


Ads promoting plastic surgery and invasive procedure in hospitals & services cannot be advertised.

Thailand / TH

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Vietnam / VN

-



Restricted

Restricted Products/ Services

Applicable to

Not applicable to

Menstrual Products


Based on country-specific regulations, proof of licensing may be necessary for approval.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Vietnam / VN

-

Stock trading platforms

Stock trading platforms/investment apps can be allowed to advertise in SEA, as long as they adhere to the following guidelines


18+ age targeting


Advertisers are certified by local financial regulatory authorities, based on the country.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Vietnam / VN


Financial Services


i) Ads that promote credit cards, loans, foreign exchange, insurance, and any other permitted financial-related products or services, including fintech should comply with relevant laws and regulations. Approval from the local authority is required. Approval from the regional authority is required. Ads may also need to target 18+ only.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Vietnam / VN

Philippines / PH

Singapore / SG

Thailand / TH

Financial Services


ii) Ads must comply with applicable laws, regulations, licensing obligations, and industry requirements.


For ads within this category, we may ask for disclosures and evidence of an appropriate regulator and/or third-party accreditations or certifications.


Ads in this category are typically 18+ targeted and must include appropriate disclaimers if applicable.

Philippines / PH

Singapore / SG

Thailand / TH

Cambodia / KH

Indonesia / ID

Malaysia / MY

Vietnam / VN

Pharmaceuticals, Healthcare, Medicines


i) Ads that promote over-the-counter drugs, medical devices, healthcare products, and medical institutions should comply with relevant laws and regulations.


Approval from the regional authority is required. Ads should not contain misleading or inaccurate claims.


Ads may also need to target 18+ only.

Cambodia / KH

Thailand / TH

Indonesia / ID

Malaysia / MY

Vietnam / VN

​Philippines / PH

Singapore / SG

Pharmaceuticals, Healthcare, Medicines


ii) Ads for pharmaceuticals, healthcare, and medicines must target 18+ users and must comply with the local laws of the target country.


Ads should not contain misleading or inaccurate claims. Based on country-specific regulations, proof of licensing may be necessary for approval.


Ads may also need to target 18+ only.

Philippines / PH

Singapore / SG

Cambodia / KH

Indonesia / ID

Malaysia / MY

Thailand / TH

Vietnam / VN

Pharmaceuticals, Healthcare, Medicines


iii) Ads that promote over-the-counter drugs, medical devices, healthcare products, and medical institutions should comply with relevant laws and regulations.


Approval from the regional authority is required. Ads should not contain misleading or inaccurate claims.


Ads may also need to target 18+ only.

Thailand / TH

Cambodia / KH

​Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Vietnam / VN

Contraceptive


i) Condom ads are allowed with 18+ age targeting


For Cambodia / KH: Advertisers must provide a permit from the Ministry of Health of Cambodia.


For Indonesia / ID: Condom ads are allowed with 18+ age targeting only between 21:30hrs - 05:00hrs (9:30pm to 5:00am)

Cambodia / KH

Indonesia / ID

Malaysia / MY

Thailand / TH

Vietnam / VN

Philippines / PH

Singapore / SG

Contraceptive


ii) Ads for condoms must not focus on sexual pleasure or be overtly sexual in nature.

Thailand / TH

Vietnam / VN

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Cosmetics


Ads that promote cosmetics should not contain misleading or inaccurate claims. Also, those ads should provide approval from local authorities.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Vietnam / VN

Philippines / PH

Singapore / SG

Thailand / TH

Dating Applications or Services


Ads that promote dating applications or services must target 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating, etc.


Dating ads should not be sexually suggestive in nature (e.g., focusing on bodies, sexual language or innuendo, etc.)

Cambodia / KH

Indonesia / ID

Malaysia / MY

Singapore / SG

Vietnam / VN

Philippines / PH

Thailand / TH

-

Games


Ads that promote simulated gambling games are allowed but must target 18+ only.


Please note that such ads should not have any opportunity to win money or real value prizes.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Vietnam / VN

(Ads that promote simulated gambling games are prohibited in Vietnam)

Media and Entertainment

Ads that promote films, TV-shows, or games must not contain profanity and crude language; sexually suggestive language or images; graphic violence, excessive blood, horror or drug use.

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Vietnam / VN

-

Feminine hygiene product


i) Age targeting require: 18+

Cambodia / KH

Vietnam / VN

​Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

-

Feminine hygiene product


ii) Feminine hygiene products should have product cosmetic declaration by the MOH

Cambodia / KH

Vietnam / VN

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Feminine hygiene product


iii) Feminine hygiene products should be registered at BPOM as "Cosmetics/Kosmetika".

Indonesia / ID

Cambodia / KH

Vietnam / VN

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Feminine Hygiene Products


iv) Feminine hygiene products should have a license from the Drug Control Authority.

Malaysia / MY

Cambodia / KH

Vietnam / VN

​Indonesia / ID

Philippines / PH

Singapore / SG

Thailand / TH

Feminine hygiene product


v) Feminine hygiene products should have product cosmetic declaration by the FDA

Philippines / PH

Cambodia / KH

​Vietnam / VN

Indonesia / ID

Malaysia / MY

Singapore / SG

Thailand / TH

Feminine hygiene product


vi) Feminine hygiene products should be registered at HSA


https://www.hsa.gov.sg/e-services/infosearch. 

Singapore / SG

Cambodia / KH

Vietnam / VN

Indonesia / ID

Malaysia / MY

​Philippines / PH

Thailand / TH

Lotteries


i) Only national lottery ads are allowed with 18+ age targeting, and the content must follow the countries-specific regulations.

Cambodia / KH

Vietnam / VN

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Lotteries


ii) Only national lottery ads are allowed with 25+ age targeting, and the content must follow the countries-specific regulations.

Thailand / TH

Cambodia / KH

Vietnam / VN

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Food & Drinks


Ads for F&B must follow local laws and regional regulations; in certain cases they may be subject to restrictions and have an 18+ targeting.

Singapore / SG

Cambodia / KH

Vietnam / VN

Indonesia / ID

Malaysia / MY

Philippines / PH

Thailand / TH

Alcohol


Ads that promote alcohol can be allowed only for products with an alcohol content lower than 15 degrees for 18+ and should comply with the local laws and applicable disclaimers.

Vietnam / VN

Cambodia / KH

Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Thailand / TH

Permissible Hemp-derivatives


Based on country-specific regulations, proof of FDA licensing may be necessary for approval. 18+ targeting is required.

Thailand / TH

Cambodia / KH

​Indonesia / ID

Malaysia / MY

Philippines / PH

Singapore / SG

Vietnam / VN


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