Prohibited
Prohibited Products/ Services | Applicable To | Not Applicable To |
|---|---|---|
Beauty services and cosmetics Ads promoting beauty services and cosmetics related to physical breasts/breast enhancement | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | - |
Weight loss related Ads promoting weight loss creams, medicines, oils, meal replacements, and/or beverages | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Religion-related Ads promoting religion. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Contraceptives (except condoms) Ads promoting contraceptives, except condoms. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Chemicals related Ads promoting any hazardous chemicals, chemical fertilizers, or pesticides. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Commemorative Coins and Notes Ads promoting commemorative coins and notes. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
R21 films Ads promoting R21 (strictly for adults aged 21 and above) films. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Certain Finance Services For Cambodia / KH: Ads promoting certain financial services, including but not limited to: cryptocurrency, P2P Loans, P2P Money Management, guarantees, Venture Capital Funds, and futures contracts For Indonesia / ID: Ads promoting certain financial services, including but not limited to: traditional finance, financial guarantees, Venture Capital Funds, and futures contracts. For Malaysia / MY and Singapore / SG: Ads promoting certain financial services, including but not limited to: P2P Loans, P2P Money Management, financial guarantees, Venture Capital Funds, and futures contracts. For Philippines / PH: Ads promoting certain financial services, including but not limited to: P2P Loans, P2P Money Management, financial guarantees, Venture Capital Funds, Foreign Exchange Spot, and futures contracts. For Thailand / TH: Ads promoting certain financial services, including but not limited to: financial guarantees, Venture Capital Funds, and futures contracts. For Vietnam / VN: Ads promoting certain financial services, including but not limited to: cryptocurrency, financial guarantees, Venture Capital Funds, and futures contracts. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Veterinary Medicines Ads promoting Veterinary Medicines. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Funeral Services Ads promoting Funeral Services. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Andrology & Gynaecology related Ads that promote Andrology and Gynaecology-related supplementary foods, medicines, and health institutions. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Alcohol / bars related Ads promoting alcohol, bars, and any alcohol recycling services. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH | Vietnam / VN(restricted) |
Medical related Ads promoting medicinal recycling services, certain types of medical devices and medical institutions. For Singapore / SG: Ads promoting drugs, including prescription drugs, medicinal recycling services., certain types of medical devices and medical institutions. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | - |
Drugs & pharmacies Ads promoting prescription drugs, drugs that are prohibited from being advertised in the relevant jurisdiction, pharmacies and online pharmacies. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | - |
Dairy Products Ads promoting dairy products being breast milk substitutes, dietary supplements for infants and babies, and artificial feeding bottles and pacifiers. | Breast milk substitute Prohibit for under 12 months: ID, SG, MY, TH, KH Prohibit for under 24 months: PH, VN Artificial feeding bottles and pacifiers: Prohibit MY, ID, and VN | - |
Milk powder Ads promoting milk powder | Breast milk substitute Prohibit for under 12 months: ID, SG, MY, TH, KH Prohibit for under 24 months: PH, VN | - |
Adult supplies Ads promoting adult supplies. | Contraceptives: Prohibited in Indonesia/ID Other Adult Supplies: Prohibited in all SEA | - |
Lotteries Ads promoting lotteries. For Vietnam / VN: Ads promoting lotteries, fantasy sports, real gambling, and simulated gambling games with any opportunity to win money or real value prizes. | Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | Cambodia / KH |
Pyramid Schemes Ads promoting pyramid schemes cannot be advertised on the platform. | Malaysia / MY | Cambodia / KH Indonesia / ID Philippines / PH Singapore / SG Thailand / TH Vietnam / VN |
Plastic Surgery Hospitals & Service Ads promoting plastic surgery and invasive procedure in hospitals & services cannot be advertised. | Thailand / TH Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Vietnam / VN | - |
Restricted
Restricted Products/ Services | Applicable to | Not applicable to |
|---|---|---|
Menstrual Products Based on country-specific regulations, proof of licensing may be necessary for approval. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | - |
Stock trading platforms Stock trading platforms/investment apps can be allowed to advertise in SEA, as long as they adhere to the following guidelines 18+ age targeting Advertisers are certified by local financial regulatory authorities, based on the country. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | |
Financial Services i) Ads that promote credit cards, loans, foreign exchange, insurance, and any other permitted financial-related products or services, including fintech should comply with relevant laws and regulations. Approval from the local authority is required. Approval from the regional authority is required. Ads may also need to target 18+ only. | Cambodia / KH Indonesia / ID Malaysia / MY Vietnam / VN | Philippines / PH Singapore / SG Thailand / TH |
Financial Services ii) Ads must comply with applicable laws, regulations, licensing obligations, and industry requirements. For ads within this category, we may ask for disclosures and evidence of an appropriate regulator and/or third-party accreditations or certifications. Ads in this category are typically 18+ targeted and must include appropriate disclaimers if applicable. | Philippines / PH Singapore / SG Thailand / TH | Cambodia / KH Indonesia / ID Malaysia / MY Vietnam / VN |
Pharmaceuticals, Healthcare, Medicines i) Ads that promote over-the-counter drugs, medical devices, healthcare products, and medical institutions should comply with relevant laws and regulations. Approval from the regional authority is required. Ads should not contain misleading or inaccurate claims. Ads may also need to target 18+ only. | Cambodia / KH Thailand / TH Indonesia / ID Malaysia / MY Vietnam / VN | Philippines / PH Singapore / SG |
Pharmaceuticals, Healthcare, Medicines ii) Ads for pharmaceuticals, healthcare, and medicines must target 18+ users and must comply with the local laws of the target country. Ads should not contain misleading or inaccurate claims. Based on country-specific regulations, proof of licensing may be necessary for approval. Ads may also need to target 18+ only. | Philippines / PH Singapore / SG | Cambodia / KH Indonesia / ID Malaysia / MY Thailand / TH Vietnam / VN |
Pharmaceuticals, Healthcare, Medicines iii) Ads that promote over-the-counter drugs, medical devices, healthcare products, and medical institutions should comply with relevant laws and regulations. Approval from the regional authority is required. Ads should not contain misleading or inaccurate claims. Ads may also need to target 18+ only. | Thailand / TH | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Vietnam / VN |
Contraceptive i) Condom ads are allowed with 18+ age targeting For Cambodia / KH: Advertisers must provide a permit from the Ministry of Health of Cambodia. For Indonesia / ID: Condom ads are allowed with 18+ age targeting only between 21:30hrs - 05:00hrs (9:30pm to 5:00am) | Cambodia / KH Indonesia / ID Malaysia / MY Thailand / TH Vietnam / VN | Philippines / PH Singapore / SG |
Contraceptive ii) Ads for condoms must not focus on sexual pleasure or be overtly sexual in nature. | Thailand / TH Vietnam / VN | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG |
Cosmetics Ads that promote cosmetics should not contain misleading or inaccurate claims. Also, those ads should provide approval from local authorities. | Cambodia / KH Indonesia / ID Malaysia / MY Vietnam / VN | Philippines / PH Singapore / SG Thailand / TH |
Dating Applications or Services Ads that promote dating applications or services must target 18+. Such ads must not be overtly sexual or reference transactional companionship or cheating, etc. Dating ads should not be sexually suggestive in nature (e.g., focusing on bodies, sexual language or innuendo, etc.) | Cambodia / KH Indonesia / ID Malaysia / MY Singapore / SG Vietnam / VN Philippines / PH Thailand / TH | - |
Games Ads that promote simulated gambling games are allowed but must target 18+ only. Please note that such ads should not have any opportunity to win money or real value prizes. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH | Vietnam / VN (Ads that promote simulated gambling games are prohibited in Vietnam) |
Media and Entertainment Ads that promote films, TV-shows, or games must not contain profanity and crude language; sexually suggestive language or images; graphic violence, excessive blood, horror or drug use. | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH Vietnam / VN | - |
Feminine hygiene product i) Age targeting require: 18+ | Cambodia / KH Vietnam / VN Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH | - |
Feminine hygiene product ii) Feminine hygiene products should have product cosmetic declaration by the MOH | Cambodia / KH Vietnam / VN | Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH |
Feminine hygiene product iii) Feminine hygiene products should be registered at BPOM as "Cosmetics/Kosmetika". | Indonesia / ID | Cambodia / KH Vietnam / VN Malaysia / MY Philippines / PH Singapore / SG Thailand / TH |
Feminine Hygiene Products iv) Feminine hygiene products should have a license from the Drug Control Authority. | Malaysia / MY | Cambodia / KH Vietnam / VN Indonesia / ID Philippines / PH Singapore / SG Thailand / TH |
Feminine hygiene product v) Feminine hygiene products should have product cosmetic declaration by the FDA | Philippines / PH | Cambodia / KH Vietnam / VN Indonesia / ID Malaysia / MY Singapore / SG Thailand / TH |
Feminine hygiene product vi) Feminine hygiene products should be registered at HSA | Singapore / SG | Cambodia / KH Vietnam / VN Indonesia / ID Malaysia / MY Philippines / PH Thailand / TH |
Lotteries i) Only national lottery ads are allowed with 18+ age targeting, and the content must follow the countries-specific regulations. | Cambodia / KH Vietnam / VN | Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH |
Lotteries ii) Only national lottery ads are allowed with 25+ age targeting, and the content must follow the countries-specific regulations. | Thailand / TH | Cambodia / KH Vietnam / VN Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG |
Food & Drinks Ads for F&B must follow local laws and regional regulations; in certain cases they may be subject to restrictions and have an 18+ targeting. | Singapore / SG | Cambodia / KH Vietnam / VN Indonesia / ID Malaysia / MY Philippines / PH Thailand / TH |
Alcohol Ads that promote alcohol can be allowed only for products with an alcohol content lower than 15 degrees for 18+ and should comply with the local laws and applicable disclaimers. | Vietnam / VN | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Thailand / TH |
Permissible Hemp-derivatives Based on country-specific regulations, proof of FDA licensing may be necessary for approval. 18+ targeting is required. | Thailand / TH | Cambodia / KH Indonesia / ID Malaysia / MY Philippines / PH Singapore / SG Vietnam / VN |