Explore featured articles
Get all your TikTok for Business news, guides, reports and more—hot off the presses.
Our top story
TikTok Takeoff: Small Biz Summit
It's National Small Business Month! There's never been a better time to join the thriving community of 7 million businesses growing with TikTok. That's why we're inviting you to join us at TikTok Takeoff: Small Biz Summit!
See what else is happening on TikTok
Introducing GMV Max
Maximize total ROI from your TikTok Shop with our new commerce automation solution
TikTok strategies for success: How to adapt to an evolving ads ecosystem
Modernize your data strategy and measure conversion lift with new privacy-enhancing technologies.
Introducing Smart+
Maximize business outcomes with TikTok's AI-powered performance solution
Measure what matters with Conversion Lift Study
Understand the true impact and business ROI of your TikTok campaigns using the gold standard in measurement—incrementality through experimentation.
Selling on TikTok is now easier than ever
Introducing new commerce features—and new research—showing TikTok's power at driving online and offline sales.
TikTok users show enthusiasm for generative AI in advertising, study finds
TikTok users show 40 percent higher excitement for Generative AI integrated in advertising than users on other platforms.
The art and science of marketing effectiveness
Measurement is a learning journey to prove and improve business outcomes. Jorge Ruiz, TikTok's Global Head of Marketing Science, shares insights on helping advertisers navigate this journey.
Creative Codes: 6 principles to inspire your next TikTok video
TikTok's Creative Codes offer data-backed creative guidance to help you make high-performing videos.
Introducing Search Ads Campaign
Tap into the power of search on TikTok and connect with high-intent audiences in the moments that matter most.
Introducing TikTok Academy
The official TikTok learning destination for marketers and agencies.
TikTok expands third-party misinformation measurement for advertisers
All three of TikTok's third-party brand safety and suitability measurement partners are now able to provide advertisers with post-campaign misinformation reporting for the content that runs alongside their ads in the For You feed.
Introduction to TikTok Shop Ads
Learn more about the various TikTok Shop Ad solutions and how they can be applied across the full funnel through the PACE framework.
Want to see us in your inbox?
By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.
