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  3. 影片購物廣告 (用於 TikTok Shop) /

About the "all products" setting for Video Shopping Ads

Last updated: July 2025

Beginning July 2025, GMV Max will be the default and only supported campaign type for TikTok Shop Ads. To create ads using the Sales objective and your TikTok Shop as the sales destination, you can create a GMV Max campaign. Learn more about this change. To create ads for your shop:



Note: This feature may not be available to you yet.


With Video Shopping Ads, you can make your TikTok videos with product links shoppable in the TikTok feed, search and Shopping Center. Now, you can choose All products when you create Video Shopping Ads to automatically include all of your products in your campaign. You can choose All products at the Ad Group level when you create your Video Shopping Ads.

Whether you choose All products or select specific products to advertise, your Video Shopping Ads will display as videos and product images that allow people to click, learn more, and make a purchase.

About optimization for the "All products" setting for Video Shopping Ads

When you choose All products for one of your ad groups, your campaign will optimize your ad spend to achieve the Optimization goal you chose by distributing ad impressions among:

  • Ads that display the videos you chose

  • Ads that display the product images you chose

  • Ads that display product images of all available products in your shop

If you choose specific products to advertise, your campaign will distribute impressions among:

  • Ads that display the videos you chose

  • Ads that display the product images you chose


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