About Catalog Insights

Catalog Insights is designed to help you uncover market trends and insights directly within TikTok. With Catalog Insights, you can explore which products and categories are gaining traction, allowing you to refine your promotional strategies and maximize your advertising spend on Video Shopping Ads.

Catalog Insights provides valuable data to help you to drive superior advertising outcomes on TikTok by:

• Targeting high-performers: Identify trending products and brands, prioritizing those most likely to resonate with your audience.

• Optimizing product mix: Refine your assortment by aligning with trending categories and managing inventory for in-demand items.

• Aligning marketing with trends: Customize campaigns to reflect TikTok trends, capturing audience attention and boosting conversions.

• Making data-driven decisions: Leverage granular filters, data exports, and user engagement metrics to create targeted campaigns and optimize performance.

Catalog Insights offers two main reports: Trending Products and Trending Categories.

Note: Accurate product rankings rely on a seamless connection between your Catalog and pixel/app events. Ensure this connection is properly established for optimal insights.

Trending Products

The Trending Products report provides a unique perspective specifically tailored to your business by revealing your most popular products and brands with the highest combined organic sales performance within your catalog, bundled with user demand and purchase intention data from across the entire TikTok platform.

Metrics

• Rank: Products will be ranked from 1 to 50 based on user engagement and purchase intention. Tip: For products to be ranked accurately, ensure proper connection of your Catalog with pixel/app events.

• Product: Displays the product name of the product from your catalog.

• SKU ID: Shows the SKU ID of the product from your catalog.

• Category: Indicates the Ecommerce Catalog category of the product from your catalog. Note: This field uses the Google Category from the user's catalog by default. If this information is not provided, the most relevant category will be automatically assigned.

• Brand: Shows the brand name of the product from your catalog.

• Price: Displays the price and currency of the product from your catalog.

• Availability: Shows the stock status of the product from your catalog.

Filters

• Category: Filter by the assigned category in your catalog.

• Brand: Filter by brands in your catalog.

• Availability: Filter by stock status (In Stock/Out of Stock).

File export

• Download the list of trending products and related information in a CSV file.

Trending Categories

The Trending Categories report dives deeper into category popularity on TikTok by offering a data-driven lens specifically focused on your product mix. It unveils the top product categories currently trending on TikTok, while simultaneously highlighting how many of your own products fall under each category and the stock availability of these matching products within your catalog.

Metrics

• Rank: Categories will be ranked from 1 to 50 based on users engagement and purchase intention on TikTok. Tip: For products to be ranked accurately, please ensure proper connection of your Catalog with pixel/app events.

• Category: Displays the Ecommerce Catalog of the products in your catalog. Note: This field uses the Google Category from the user's catalog by default. If this information is not provided, the most relevant category will be automatically assigned.

• Your matching products: Displays the number of products from the user's catalog that falls within the respective category.

• Available now: Displays the total percentage of matching products in this category that are currently in-stock in your catalog.

Filters

• Category: Filter by the assigned category in your catalog

File export

• Download the list of top 50 categories in a CSV file.