About anchor links in TikTok Ads

You can make your TikTok in-feed video ads shoppable. When people on TikTok see your Ad, they can browse and buy products on your TikTok Shop using product links.

When you use product links, you can feature one or more products to get higher click-through rates and conversions.

To use product links in your ads, you'll need to choose Sales as your campaign objective.

About product links in ads and organic videos

When someone sees your ad, they'll see ads with links to the products you chose for your ad, regardless of the product being organically linked in the video or catalog post.

For example:

• If you use a video or catalog without a product link and choose a product to feature in your ad, people will see ads with a link to that product.

• If you use a video or catalog with a product link and choose the same product for your ad, people will see ads with a link to that product.

• If you use a video or catalog with a product link and choose a different product for your ad, people will see ads with a link to the product you chose, instead of the product organically linked in the video.

• If you use a video or catalog with a product link and choose that product along with additional products for your ad, people will see ads with a link to the products you chose.