How to use your TikTok Shop official account for Shop Ads

A TikTok Shop's Official Account can be used in Video Shopping Ads and LIVE Shopping Ads.

Before you begin

You'll need a TikTok Shop or Showcase connected to an Ad account:

• Seller Center: Connect one or more Ad accounts. Learn how to set up TikTok Shop ads in seller center.

• Business Center: Request access to one or multiple TikTok Shops. Learn how to request access to a TikTok Shop in Business Center.

How to use TikTok Shop Official Account for Shop Ads

To use TikTok Shop official account for Shop Ads:

1. Log in to TikTok Ads Manager.

2. Click Create.

3. Select Product Sales.

4. Select TikTok Shop.

5. Enter your Campaign settings.

6. Click Continue.

7. Enter an Ad Group Name.

8. Click Video Shopping Ads, LIVE Shopping Ads or Product Shopping Ads.

   • Video Shopping Ads: In the Product source details section, click TikTok Shop and choose the shop you want to use as your product source. Complete your ad group settings and click Continue. At the ad level, choose the products you want to promote.

   • LIVE Shopping Ads: In the Product source details section, click Select an identity and choose your TikTok Shop official account.

   • Product Shopping Ads: In the Product source details section, click Select a TikTok Shop and choose the shop you want to use as your product source.

9. Select your ad creatives.

   • Video Shopping Ads: Choose a TikTok post or upload a new video.

   • LIVE Shopping Ads: Choose Single Video or Real-time LIVE. Note: No TikTok Post is needed prior to the start of the livestream if Real-time LIVE is selected.

   • Product Shopping Ads: Choose all products or specific products.

Once you have completed all of the Ad settings, you'll be able to submit your ad for review.