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How to set up a Website campaign

Last updated: April 2025

Before you begin

Set up a web measurement solution on your website, like the TikTok Pixel, Events Web API, or Partner Integrations.

How to set up a Website Campaign

To start using the Website sales destination:

  1. Go to TikTok Ads Manager.

  2. Click Create ad.

  3. Choose Sales as your advertising objective.

  4. Select Website, then choose campaign type.

    • Manual campaign: Create campaigns using the standard workflow to have precise control over ads setting. Note: For Manual campaigns only, you can turn on your catalog to select those products during ad creation. If you don't have a catalog, you may create one during ad creation.

    • Smart+ campaign: Manage campaigns automatically for ad placements, audience targeting and more to improve ad performance and optimization.

    • Search campaign: Create campaigns with keywords and serve ads within TikTok's search result page.

  5. Edit your settings for the campaign.

  6. Click Continue.


Learn more about the Website sales destination.

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