銷售
產品銷售目標
目錄設定
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- About catalogs
- How to create a Catalog
- Catalog Product Parameters
- How to import your product catalog from Google Merchant Center
- How to disconnect a product catalog from Google Merchant Center
- How to set up your mobile measurement partner for Video Shopping Ads
- List of postback events to add to your mobile measurement partner for Video Shopping Ads
- About Catalog Event Match Rates
- How to set up and view catalog match rate
- Best practices for increasing catalog event match rates
- How to troubleshoot catalog match rate issues
- How to use the Diagnostic dashboard in Catalog Manager
- List of catalog product issues and suggested actions
- About Enhanced Catalog Review
- Best practices for catalog
- How to create Product Sets
- About the Catalog Product Performance Report in TikTok Ads Manager
- List of supported dimensions and metrics for Catalog Product Performance reports
- About Catalog Insights
- How to use Pixel Upload with Catalogs
- How to manage Catalogs
- About the Catalog carousel editor
- How to use the Catalog carousel editor
- How to connect your Catalog to an App Event Source
- How to create video packages in a Catalog
- Specifications for Video Packages
- List of supported Product Set filters
- Tips for filtering products in your Product Sets
- Best practices for Product Sets
- How to appeal rejected catalog products
- How to manually refresh products in your catalog
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影片購物廣告 (用於目錄)
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- About Catalog Ads in TikTok Ads Manager
- About Interactive Add-ons for Catalog Ads
- How to create Smart+ Catalog Ads
- How to build URL Parameters for Catalog ads
- How to create a template video
- How to create Catalog Ads for the App sales objective
- How to create Catalog Ads for the website conversions objective
- About dynamic formats for Catalog Ads
- About Single video and Image formats for Catalog Ads
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TikTok Shop 廣告
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- About TikTok Shop Ads in TikTok Ads Manager
- About TikTok Commerce
- About TikTok Shop Ads
- About product sources for TikTok Shop ads
- About video sources for Shop Ads
- How to add product links to TikTok videos
- How to use your TikTok Shop official account for Shop Ads
- Troubleshooting TikTok Shop Ads in Seller Center
- About TikTok Shop and Showcase
- How to appeal rejected Shop Ads
- About gross revenue for TikTok Shop Ads
- About Gross Revenue Optimization for TikTok Shop Ads
- How to set up Gross Revenue Optimization for TikTok Shop Ads
- Best practices for Gross Revenue Optimization for TikTok Shop Ads
- About Keyword expansion for TikTok Shop ads
- How to use Keyword expansion for TikTok Shop ads
- Best practices for Keyword expansion for TikTok Shop Ads
- Reporting for Keyword expansion for TikTok Shop Ads
- About affiliate creatives for TikTok Shop Ads
- About TikTok Shop Ads reporting time
- How to view Shop Ads metrics in TikTok Ads Manager
- About Shop Tab placements for Shop Ads
- How to get Showcase permission
- How to request ads authorization from marketing account
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影片購物廣告 (用於 TikTok Shop)
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- How to create Video Shopping Ads for TikTok Shop
- How to set up Video Shopping Ads with Showcase
- Best practices for Video Shopping Ads with TikTok Shop
- About anchor links in TikTok Ads
- About the "all products" setting for Video Shopping Ads
- List of key reporting metrics for Spark Ads in Video Shopping Ads
- About Interactive Add-ons for Catalog Ads
- How to use affiliate creative videos in Video Shopping Ads
- How to use an affiliate video code in Video Shopping Ads
- Spark Ads in Video Shopping Ads
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直播購物廣告
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- How to Create LIVE Shopping Ads
- List of key reporting metrics for LIVE Shopping Ads
- Best practices for LIVE Shopping Ads creatives
- Best practices for optimizing LIVE Shopping Ads
- Audience best practices for LIVE Shopping Ads
- Best practices for setting a LIVE Shopping Ads budget
- Available scheduling options for LIVE Shopping Ads
- About Daylight Saving Time and Scheduling LIVE Shopping Ads
- Differences between LIVE Shopping Ads and LIVE GMV Max campaigns
- About attribution windows for LIVE Shopping Ads
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產品購物廣告
Shop 聯盟素材
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- About affiliate creatives for TikTok Shop Ads
- How to turn on Shop Ads commission rates for products in Seller Center
- How to use affiliate creative videos in Video Shopping Ads
- How to use an affiliate video code in Video Shopping Ads
- How to authorize product changes for affiliate video codes
- How to authorize affiliate videos for TikTok Shop Ads
- Differences between affiliate mass authorization and video code authorization
- About setting different affiliate commission rates for TikTok Shop Ads
- About the affiliate creative commission
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Store Promotion Ads
Tokopedia Ads
網路轉換率
網路 VBO
- 廣告目標 /
- 銷售 /
- 目錄設定 /
How to use Pixel Upload with Catalogs
Pixel Upload allows you to connect your catalog to a specific pixel event to automatically update product information in your catalog in real time. This will minimize product discrepancies and is an effective method to achieve high match rates.
Before you begin:
Only Pixels in Active state can be selected. If your Pixel does not post a new event within 7 days, it can not be used.
Each website URL must be within 100 characters, and only up to 20 domain names are supported.
Trusted websites listed are read as a "contain" condition. This means the product landing page of your products must contain any of your listed website URLs in this field in order to be added into the catalog.
Each time an event is triggered, it may take up to 15 minutes for the update to show in the catalog.
You'll need to configure the following mandatory pixel parameters:
Catalog Parameter Name | Pixel parameter Name | Description | Requirement | Value type |
sku id | content_id | Enter a unique ID for the item, such as a SKU.- Use only valid unicode characters, avoid invalid characters like control or function characters. | Either contents or content_id is required | Must be an array of objects (content parameter, id sub-object and quantity sub-object). |
sku id | contents | Only used when clients have multiple content IDs.If this parameter is used, client must also include the following in a sub-object:- product id or ids- quantity (number of items added to cart or purchased) | Either contents or content_id is required | string |
title | content_name | Name of the page/product | Required | string |
price | price | The price of the item | Required | number |
description | description | A short description describing the item. | Required | |
availability | availability | The current availability of the item in your store. Out of stock will not be able to be advertised. | Required | Supported values: in stock, available for order, preorder, out of stock, discontinued |
image | image_url | The image link of the product, which will be used for the creative generation of the advertisement. | Required | - For square (1:1) aspect ratios in the carousel ad format, your image should be ≥500x500.- All images should be in JPG or PNG format. |
link | product_url | The URL of the product landing page, or the website where you can buy the item. | Required | |
| currency | Refers to currency used as a means of circulation in social and economic activities such as USD | required, recommended to include for ecommerce customer | enum(string) |
| value** | The total price of the order | required, recommended to include for ecommerce customer | number |
| quantity | The number of product which is added to cart or bought by users | Optional | number |
| content_type | The content_type object property's value must be set to either product, or product_group, depending on how you will configure your data feed when you set up your product catalog.If you will be tracking events associated with individual products, set the value to product. If you are tracking events associated with product groups, set it to product_group instead. | Optional | Must be either product or product_group. |
| content_category | Category of the page/product | Optional | string |
How to use Pixel Upload with Catalogs
To use pixel upload:
Navigate to your catalog.
Click Add Products.
Select Pixel Upload.
Select the Ad account where the pixel has been connected and installed.
Select the Pixel associated with the selected ad account.
Add trusted websites that are connected to your Pixel. This will retrieve information from specific or trusted sources.