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Keywords are words or phrases that are used to match your ads with the terms people are searching for. Keywords are implemented only on the Ad Group level. Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want

• Max keywords per ad group: 1,000

  • Suggested minimum of 20 keywords per ad group, with the opportunity to do well above this amount per ad group

• Max negative keywords per ad group; 10,000

  • 11,000 total keywords = positive + negative keywords

Selecting keywords, recommendations

• Please refer to the Keyword Suggestion Tool within the creation flow to explore potential keyword ideas. Discover more about the Keyword Suggestion Tool.

• Advertisers using automatic search placement, will have access to a Search Terms report. This report shows the organic queries matching to their ads. This report can be a source of keyword inspiration for the Search Ads Campaign.

• Advertisers can consider reviewing the keywords they are currently running with other Search Ads partners.