Get all your TikTok for Business news, guides, reports and more—hot off the presses.
It's National Small Business Month! There's never been a better time to join the thriving community of 7 million businesses growing with TikTok. That's why we're inviting you to join us at TikTok Takeoff: Small Biz Summit!
Ads for financial institutions offer a unique opportunity through creative content.
Learn how best to harness TikTok’s power and reach for your professional services marketing strategy.
InMarket and TikTok team up to deliver store visits and sales lift measurement solutions.
Maximize total ROI from your TikTok Shop with our new commerce automation solution
Modernize your data strategy and measure conversion lift with new privacy-enhancing technologies.
Maximize business outcomes with TikTok's AI-powered performance solution
Understand the true impact and business ROI of your TikTok campaigns using the gold standard in measurement—incrementality through experimentation.
Introducing new commerce features—and new research—showing TikTok's power at driving online and offline sales.
TikTok users show 40 percent higher excitement for Generative AI integrated in advertising than users on other platforms.
Measurement is a learning journey to prove and improve business outcomes. Jorge Ruiz, TikTok's Global Head of Marketing Science, shares insights on helping advertisers navigate this journey.
TikTok's Creative Codes offer data-backed creative guidance to help you make high-performing videos.
Tap into the power of search on TikTok and connect with high-intent audiences in the moments that matter most.
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