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Canadians on TikTok: Unlocking the French-speaking Community
Check out our latest research exploring the interests and digital behaviours of this diverse community on the platform and learn how to engage with them.
See what else is happening on TikTok
Introduction to TikTok Shop Ads
Learn more about the various TikTok Shop Ad solutions and how they can be applied across the full funnel through the PACE framework.
Top 3 Tips to Advertise for Business Growth
Learn how you can grow your online sales organically on TikTok Shop without spending money on paid ads.
Get started with the TikTok Pixel: A Small Business Guide
In this guide, we'll explain what the TikTok Pixel is, how to set it up, and how to install it. We'll also cover the benefits of using the TikTok Pixel, and how to use it to measure your TikTok conversions.
TikTok ranked #1 in ad equity among video platforms globally by Kantar
TikTok has been ranked first in ad equity among video platforms in Kantar's annual Media Reactions report, once again showing TikTok's ability to resonate with consumers and capture their attention.
How to generate leads for your small business on TikTok
TikTok offers cost-effective, easy lead generation solutions to help find people who are interested in hearing from your business and the services it provides.
TikTok for Business Formula 4 Success: A Small Business Playbook to Drive Website Sales
Connect with prospective customers, drive more web traffic and increase your online sales with TikTok. See the playbook for success.
TikTok Fundamentals: Unlock the full potential of TikTok advertising
Introducing TikTok Fundamentals, a powerful and easy-to-use framework for unlocking the full potential of TikTok and achieving reliable performance at scale.
Unlock holiday campaign success with TikTok
Tap into big holiday trends and TikTok's powerful solutions to drive discovery, inspiration, and purchase all season.
Elevate Your Advertising Journey: Introducing TikTok App Center
The TikTok App Center is a powerful resource designed to help businesses of all sizes succeed on TikTok. With tools that simplify the entire journey from ideation to publishing and reporting, the App Center is your go-to hub for effective advertising on this dynamic platform.
TikTok Summer Sales Marketing Guide For Small Business
Unlock the potential of TikTok for your small business with our comprehensive Summer Marketing Guide. This guide is packed with valuable insights and actionable strategies to help you harness the power of both organic and paid content on TikTok. Learn how to leverage key summer moments, get started with TikTok fundamentals, and create compelling content that drives sales. Download the full guide now and take your summer sales to the next level!
TikTok Commercial Music Library is now available in Adobe Express
We've turned up the volume on this first-of-its-kind integration, adding 1M+ pre-cleared songs and sounds via TikTok's Symphony Assistant within Adobe Express.
Measuring Ad Campaign Performance and Success
Measuring ad performance is crucial for optimizing your campaigns and achieving your business goals. By focusing on the right KPIs, leveraging powerful analytics tools, and continuously refining your strategy, you can drive impactful results.
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