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SMB Summit

Canadians on TikTok: Unlocking the French-speaking Community

Check out our latest research exploring the interests and digital behaviours of this diverse community on the platform and learn how to engage with them.

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Guides & how-to's

Your guide to automotive marketing on TikTok

Discover how TikTok transforms automotive marketing with creative ad formats, massive reach, and proven results. Learn strategies to advertise vehicles, sell car parts, and grow your brand today.

Automotive marketing image
Solutions 11月 18, 2024
Guides & how-to's

The power of communities on TikTok

Brands that identify relevant communities on TikTok and craft their creative strategies around them are able to create authentic ads that deliver real impact.

Community 10月 31, 2024
Research & insights

How TikTok fuels Canada's luxury auto dreams

TikTok has been transformative in influencing aspirational buyers and informing luxury purchases, specifically across the auto category. Read on to understand key user behaviours and trends that can inspire action and drive real business results.

How TikTok Fuels Canada-s Luxury Auto Dreams (3)
Solutions, Community 10月 23, 2024
Announcements

Introducing Smart+

Maximize business outcomes with TikTok's AI-powered performance solution

TikTok Smart+
Solutions 10月 07, 2024
Announcements, Research & insights

Selling on TikTok is now easier than ever

Introducing new commerce features—and new research—showing TikTok's power at driving online and offline sales.

Driving commerce everywhere
Solutions 10月 07, 2024
Guides & how-to's

Creative Codes: 6 principles to inspire your next TikTok video

TikTok's Creative Codes offer data-backed creative guidance to help you make high-performing videos.

Creative Best Practices: What TikTok's top-performing ads have in common
TikTok For Business 9月 25, 2024
Announcements

Introducing Search Ads Campaign

Tap into the power of search on TikTok and connect with high-intent audiences in the moments that matter most.

TikTok Search Ads
Solutions 9月 24, 2024
Announcements

Introducing TikTok Academy

The official TikTok learning destination for marketers and agencies.

TikTok Academy
Creators, Community, Trends 9月 24, 2024
Announcements

TikTok expands third-party misinformation measurement for advertisers

All three of TikTok's third-party brand safety and suitability measurement partners are now able to provide advertisers with post-campaign misinformation reporting for the content that runs alongside their ads in the For You feed.

Misinformation measurement
Brand Safety 9月 23, 2024
Guides & how-to's

Get started with the TikTok Pixel: A Small Business Guide

In this guide, we'll explain what the TikTok Pixel is, how to set it up, and how to install it. We'll also cover the benefits of using the TikTok Pixel, and how to use it to measure your TikTok conversions.

tiktok-pixel-image
Solutions 9月 06, 2024
Announcements

TikTok ranked #1 in ad equity among video platforms globally by Kantar

TikTok has been ranked first in ad equity among video platforms in Kantar's annual Media Reactions report, once again showing TikTok's ability to resonate with consumers and capture their attention.

TIKTOK AUNZ SURFCAR FRIENDS V5 1
TikTok For Business 9月 05, 2024
Guides & how-to's

How to generate leads for your small business on TikTok

TikTok offers cost-effective, easy lead generation solutions to help find people who are interested in hearing from your business and the services it provides.

lead gen
Solutions 9月 05, 2024

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