Explore featured articles
Get all your TikTok for Business news, guides, reports and more—hot off the presses.
Our top story
Canadians on TikTok: Unlocking the French-speaking Community
Check out our latest research exploring the interests and digital behaviours of this diverse community on the platform and learn how to engage with them.
Read moreSee what else is happening on TikTok
The power of communities on TikTok
Brands that identify relevant communities on TikTok and craft their creative strategies around them are able to create authentic ads that deliver real impact.
How TikTok fuels Canada's luxury auto dreams
TikTok has been transformative in influencing aspirational buyers and informing luxury purchases, specifically across the auto category. Read on to understand key user behaviours and trends that can inspire action and drive real business results.
Introducing Smart+
Maximize business outcomes with TikTok's AI-powered performance solution
Selling on TikTok is now easier than ever
Introducing new commerce features—and new research—showing TikTok's power at driving online and offline sales.
Creative Codes: 6 principles to inspire your next TikTok video
TikTok's Creative Codes offer data-backed creative guidance to help you make high-performing videos.
Introducing Search Ads Campaign
Tap into the power of search on TikTok and connect with high-intent audiences in the moments that matter most.
Introducing TikTok Academy
The official TikTok learning destination for marketers and agencies.
TikTok expands third-party misinformation measurement for advertisers
All three of TikTok's third-party brand safety and suitability measurement partners are now able to provide advertisers with post-campaign misinformation reporting for the content that runs alongside their ads in the For You feed.
Get started with the TikTok Pixel: A Small Business Guide
In this guide, we'll explain what the TikTok Pixel is, how to set it up, and how to install it. We'll also cover the benefits of using the TikTok Pixel, and how to use it to measure your TikTok conversions.
TikTok ranked #1 in ad equity among video platforms globally by Kantar
TikTok has been ranked first in ad equity among video platforms in Kantar's annual Media Reactions report, once again showing TikTok's ability to resonate with consumers and capture their attention.
How to generate leads for your small business on TikTok
TikTok offers cost-effective, easy lead generation solutions to help find people who are interested in hearing from your business and the services it provides.
TikTok for Business Formula 4 Success: A Small Business Playbook to Drive Website Sales
Connect with prospective customers, drive more web traffic and increase your online sales with TikTok. See the playbook for success.
Want to see us in your inbox?
By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.
