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SMB Summit

TikTok Takeoff: Small Biz Summit

It's National Small Business Month! There's never been a better time to join the thriving community of 7 million businesses growing with TikTok. That's why we're inviting you to join us at TikTok Takeoff: Small Biz Summit!

Learn more

See what else is happening on TikTok

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Total: 42 results
Guides & how-to's

Performance Campaigns: How to Ace the Auction

So you're running performance campaigns on TikTok - what's next? Learn how to harness this engagement and take your performance campaigns further with the 3 steps to advance performance.

Copy of -ForYou Files Header 2 (1)
Solutions tháng 5 30, 2023
Guides & how-to's

Performance Creative Best Practice

Learn about the 5 fundamental levers that drive creative performance on TikTok.

Creative Performance
Solutions tháng 5 15, 2023
Research & insights

#ForYou Files: PHD & OMG

OMG Chief Product Officer Alex Pacey and PHD Chief Operating Officer Stuart Bailey share insights from their recent trip to SXSW in Austin, Texas.

-ForYou Files No.2 (2)
Partners, Perspectives tháng 5 10, 2023
Article

Know your ABCs: Performance marketing on TikTok

Looking to supercharge your performance marketing campaigns on TikTok? It's as simple as knowing your ABCs.

Thumb know-your-abcs-tiktok-for-performance en-AU
TikTok For Business tháng 4 24, 2023
Guides & how-to's

TikTok Creative Strategy Guide for Small Businesses

Create an engaging TikTok creative strategy for your small or medium-sized business that drives sales and success.

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Case studies, Solutions tháng 10 02, 2024
Announcements

Unveiling Australia’s First Custom Beauty Tentpole Moment on TikTok

This September, TikTok is shaking up the beauty scene with a groundbreaking partnership featuring renowned beauty creator Kat Clark.

Beauty Week
Community, Creators tháng 9 22, 2024
Guides & how-to's

10 Tips for Ecommerce Holiday Marketing to Increase Online Sales

The holiday season is a crucial time for ecommerce small businesses, as consumers flock to online shopping platforms in search of the perfect gifts. To make the most of this opportunity, it's essential to start planning early and implement effective strategies to increase your ecommerce sales. In this blog post, we explore some proven methods to help boost your sales during the holiday season, highlighting the importance of early preparation and the potential of TikTok as a powerful sales-driving platform.

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Community, Trends tháng 9 03, 2024
Research & insights

TikTok Culture Drivers | Evolution of Creativity with Evan Roberts & Alex Derwin

Join us as we sit down with trailblazing marketing leaders to explore the power and impact of culture. From noteworthy campaigns to invaluable insights, gain a deeper comprehension of how to leverage TikTok's cultural prowess to drive meaningful impact.

Creative Culture Drivers
Perspectives, Trends tháng 8 11, 2024
Research & insights

TikTok Culture Drivers | Impact through Entertainment with Suzanne Stretton-Brown and Fiona King

Join us as we sit down with trailblazing marketing leaders to explore the power and impact of culture. From noteworthy campaigns to invaluable insights, gain a deeper comprehension of how to leverage TikTok's cultural prowess to drive meaningful impact.

Culture Drivers Episode #2
Perspectives, Trends tháng 7 22, 2024
Guides & how-to's

TikTok Academy Live: Impactful Creativity

Let’s tackle some common misconceptions when it comes to creativity on TikTok and share some practical tips on how to concept and bring your ideas to life on platform. To further re-enforce the theory, we invited Gavin Chimes (Executive Creative Director) and Katy Hulton (Senior Creative) from Howatson+Company. They are the team behind Modibodi’s 'I’m Dying Inside', winners of our inaugural 'Greatest Creative Campaign Of The Year' award. We’ll hear from Gavin and Katy on how they conceptualised the idea and gather valuable insight into building effective campaigns on TikTok.

TikTok Academy Live: Impactful Creativity Webinar
Solutions, Case studies tháng 7 03, 2024
Research & insights

TikTok Culture Drivers | Breaking into Culture with Catherine Rushton and Chris Colter

Join us as we sit down with trailblazing marketing leaders to explore the power and impact of culture. From noteworthy campaigns to invaluable insights, gain a deeper comprehension of how to leverage TikTok's cultural prowess to drive meaningful impact.

Colts & Crush
Perspectives, Trends tháng 7 02, 2024
Research & insights, Guides & how-to's, Announcements

TikTok Works: Missions for the Modern Marketer

In an ever-evolving marketing landscape, marketers must keep up with the times to maximize new channels and measurement techniques.

Missions for the Modern Marketer Logo
Solutions, Case studies, Perspectives tháng 5 27, 2024

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