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SMB Summit

TikTok Takeoff: Small Biz Summit

It's National Small Business Month! There's never been a better time to join the thriving community of 7 million businesses growing with TikTok. That's why we're inviting you to join us at TikTok Takeoff: Small Biz Summit!

Learn more

See what else is happening on TikTok

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Guides & how-to's

Performance Campaigns: How to Ace the Auction

So you're running performance campaigns on TikTok - what's next? Learn how to harness this engagement and take your performance campaigns further with the 3 steps to advance performance.

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Solutions May 30, 2023
Guides & how-to's

Performance Creative Best Practice

Learn about the 5 fundamental levers that drive creative performance on TikTok.

Creative Performance
Solutions May 15, 2023
Research & insights

#ForYou Files: PHD & OMG

OMG Chief Product Officer Alex Pacey and PHD Chief Operating Officer Stuart Bailey share insights from their recent trip to SXSW in Austin, Texas.

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Partners, Perspectives May 10, 2023
Article

Know your ABCs: Performance marketing on TikTok

Looking to supercharge your performance marketing campaigns on TikTok? It's as simple as knowing your ABCs.

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TikTok For Business April 24, 2023
Guides & how-to's

TikTok Ad Policy: A Complete Guide to Ad Creatives That Meet Advertising Policies

Learn TikTok's ad policy, review process, and best practices for successful ad approval. This guide is designed for businesses of all sizes to ensure compliance and optimise creative performance.

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Brand Safety November 10, 2024
Guides & how-to's

Beauty Advertising on TikTok: Best Marketing Solutions for Businesses

Beauty brands can generate leads and drive sales with the right TikTok advertising approach. Explore the latest TikTok beauty marketing solutions and insights.

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Community, Trends October 27, 2024
Guides & how-to's

Unlock your creative potential: TikTok ideas for retail and CPG businesses

Discover effective TikTok ad strategies for Retail and CPG. Learn from real case studies, get practical tips, and boost your marketing success on TikTok.

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Case studies, Trends October 22, 2024
Guides & how-to's

Your guide to professional services marketing on TikTok

If you and your team have services to sell, read on and learn how best to harness TikTok’s power and reach for your professional services marketing strategy.

Professional marketing services for businesses
Solutions, Community October 14, 2024
Guides & how-to's

TikTok Creative Strategy Guide for Small Businesses

Create an engaging TikTok creative strategy for your small or medium-sized business that drives sales and success.

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Case studies, Solutions October 02, 2024
Announcements

Unveiling Australia’s First Custom Beauty Tentpole Moment on TikTok

This September, TikTok is shaking up the beauty scene with a groundbreaking partnership featuring renowned beauty creator Kat Clark.

Beauty Week
Community, Creators September 22, 2024
Guides & how-to's

10 Tips for Ecommerce Holiday Marketing to Increase Online Sales

The holiday season is a crucial time for ecommerce small businesses, as consumers flock to online shopping platforms in search of the perfect gifts. To make the most of this opportunity, it's essential to start planning early and implement effective strategies to increase your ecommerce sales. In this blog post, we explore some proven methods to help boost your sales during the holiday season, highlighting the importance of early preparation and the potential of TikTok as a powerful sales-driving platform.

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Community, Trends September 03, 2024
Research & insights

TikTok Culture Drivers | Evolution of Creativity with Evan Roberts & Alex Derwin

Join us as we sit down with trailblazing marketing leaders to explore the power and impact of culture. From noteworthy campaigns to invaluable insights, gain a deeper comprehension of how to leverage TikTok's cultural prowess to drive meaningful impact.

Creative Culture Drivers
Perspectives, Trends August 11, 2024

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