Articles
Blog

Explore featured articles

Get all your TikTok for Business news, guides, reports and more—hot off the presses.

f32a7604700e502d94d72dc658931ca1

Our top story

SMB Summit

TikTok Takeoff: Small Biz Summit

It's National Small Business Month! There's never been a better time to join the thriving community of 7 million businesses growing with TikTok. That's why we're inviting you to join us at TikTok Takeoff: Small Biz Summit!

Learn more

See what else is happening on TikTok

Category
Topic
Business type
Total: 47 results
Guides & how-to's

Performance Campaigns: How to Ace the Auction

So you're running performance campaigns on TikTok - what's next? Learn how to harness this engagement and take your performance campaigns further with the 3 steps to advance performance.

Copy of -ForYou Files Header 2 (1)
Solutions Mei 30, 2023
Guides & how-to's

Performance Creative Best Practice

Learn about the 5 fundamental levers that drive creative performance on TikTok.

Creative Performance
Solutions Mei 15, 2023
Research & insights

#ForYou Files: PHD & OMG

OMG Chief Product Officer Alex Pacey and PHD Chief Operating Officer Stuart Bailey share insights from their recent trip to SXSW in Austin, Texas.

-ForYou Files No.2 (2)
Partners, Perspectives Mei 10, 2023
Article

Know your ABCs: Performance marketing on TikTok

Looking to supercharge your performance marketing campaigns on TikTok? It's as simple as knowing your ABCs.

Thumb know-your-abcs-tiktok-for-performance en-AU
TikTok For Business April 24, 2023
Guides & how-to's

TikTok Ad Policy: A Complete Guide to Ad Creatives That Meet Advertising Policies

Learn TikTok's ad policy, review process, and best practices for successful ad approval. This guide is designed for businesses of all sizes to ensure compliance and optimise creative performance.

TT ILLUSTRATION COMMUNITY SAFETY FULL ON WHITE
Brand Safety November 10, 2024
Research & insights

TikTok Culture Drivers | Serving Culture with Lara Thom & Andy Morley

Join us as we sit down with trailblazing marketing leaders to explore the power and impact of culture. From noteworthy campaigns to invaluable insights, gain a deeper comprehension of how to leverage TikTok's cultural prowess to drive meaningful impact.

Lara & Andy
Perspectives, Trends November 05, 2024
Guides & how-to's

Beauty Advertising on TikTok: Best Marketing Solutions for Businesses

Beauty brands can generate leads and drive sales with the right TikTok advertising approach. Explore the latest TikTok beauty marketing solutions and insights.

beauty - website visual header
Community, Trends Oktober 27, 2024
Guides & how-to's

Unlock your creative potential: TikTok ideas for retail and CPG businesses

Discover effective TikTok ad strategies for Retail and CPG. Learn from real case studies, get practical tips, and boost your marketing success on TikTok.

creative-verticals-article-kv-banner
Case studies, Trends Oktober 22, 2024
Guides & how-to's

Your guide to professional services marketing on TikTok

If you have services to sell, learn how to reach for your professional services marketing strategy.

Professional marketing services for businesses
Solutions, Community Oktober 14, 2024
Guides & how-to's

TikTok Creative Strategy Guide for Small Businesses

Create an engaging TikTok creative strategy for your small or medium-sized business that drives sales and success.

creative-article-kv1
Case studies, Solutions Oktober 02, 2024
Announcements

Unveiling Australia’s First Custom Beauty Tentpole Moment on TikTok

This September, TikTok is shaking up the beauty scene with a groundbreaking partnership featuring renowned beauty creator Kat Clark.

Beauty Week
Community, Creators September 22, 2024
Guides & how-to's

10 Tips for Ecommerce Holiday Marketing to Increase Online Sales

The holiday season is a crucial time for ecommerce small businesses, as consumers flock to online shopping platforms in search of the perfect gifts. To make the most of this opportunity, it's essential to start planning early and implement effective strategies to increase your ecommerce sales. In this blog post, we explore some proven methods to help boost your sales during the holiday season, highlighting the importance of early preparation and the potential of TikTok as a powerful sales-driving platform.

thrive holiday - website visual header
Community, Trends September 03, 2024

Want to see us in your inbox?

Sign up for our TikTok for Business Newsletter and get the latest and greatest on all things advertising, commerce and culture.

By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.

TikTok For Business