How creators can upgrade to TikTok One

For creators, TikTok One will replace TikTok Creator Marketplace and TikTok Creative Challenge as a feature-rich platform with enhanced monetization, better brand collaboration, and more growth opportunities for creators. After March 10, 2025, no new campaigns will be posted in TikTok Creator Marketplace and TikTok Creative Challenge platforms. Upgrade to TikTok One to access the new platform and continue engaging brand campaigns.

Learn more about the benefits and features of TikTok One for creators.

How creators can upgrade to TikTok One

1. Log into the TikTok app.

2. Tap your profile.

3. Tap TikTok Studio.

4. Tap TikTok Creator Marketplace.

5. If you were previously on TikTok Creator Marketplace or TikTok Creative challenge, you will see a dropdown at the top. Tap the dropdown by Creator Marketplace to reveal the TikTok One option. Tap TikTok One.

   • If you were previously not on TikTok Creator Marketplace or TikTok Creative Challenge, you will not need to tap the dropdown as TikTok Creator Marketplace will directly lead you to TikTok One.

Creator access to TikTok Creator Marketplace and TikTok Creative Challenge during transition

After March 10, 2025, creators who had previously used TikTok Creator Marketplace and TikTok Creative Challenge to engage brand campaigns must transition to TikTok One in order to continue with new brand campaigns. No new campaigns will be posted in TikTok Creator Marketplace and TikTok Creative Challenge platforms. To avoid missing future opportunities, please transition to TikTok One as soon as possible.

For existing collaborations, you will still be able to access and manage current ongoing orders, including submit content, make edits, withdraw, and view earnings. Within TikTok One, creators previously on TikTok Creator Marketplace or TikTok Creative Challenge may access the legacy TikTok Creator Marketplace platform for earnings review and withdrawals through TikTok One's top menu.