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TikTok Works: Deliver measurable business impact

Introducing TikTok Works — a new series exploring how TikTok drives real results for brands. 📈 Come see research from partners like Nielsen and Kantar, and find out how you can put TikTok ads to work for your business.

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Guides & how-to's

TikTok Ad Policy: A Complete Guide to Ad Creatives That Meet Advertising Policies

Learn TikTok's ad policy, review process, and best practices for successful ad approval. This guide is designed for businesses of all sizes to ensure compliance and optimise creative performance.

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Brand Safety November 10, 2024
Guides & how-to's

Beauty Advertising on TikTok: Best Marketing Solutions for Businesses

Beauty brands can generate leads and drive sales with the right TikTok advertising approach. Explore the latest TikTok beauty marketing solutions and insights.

beauty - website visual header
Community, Trends October 27, 2024
Guides & how-to's

Unlock your creative potential: TikTok ideas for retail and CPG businesses

Discover effective TikTok ad strategies for Retail and CPG. Learn from real case studies, get practical tips, and boost your marketing success on TikTok.

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Case studies, Trends October 22, 2024
Guides & how-to's

Your guide to professional services marketing on TikTok

If you and your team have services to sell, read on and learn how best to harness TikTok’s power and reach for your professional services marketing strategy.

Professional marketing services for businesses
Solutions, Community October 14, 2024
Announcements, Research & insights

Selling on TikTok is now easier than ever

Introducing new commerce features—and new research—showing TikTok's power at driving online and offline sales.

Driving commerce everywhere
Solutions October 07, 2024
Guides & how-to's

TikTok Creative Strategy Guide for Small Businesses

Create an engaging TikTok creative strategy for your small or medium-sized business that drives sales and success.

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Case studies, Solutions October 02, 2024
Guides & how-to's

Finding Your Centaur: Getting Creative with Gen AI

Insights from CXOs and creative leaders in APAC and METAP

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Solutions September 23, 2024
Guides & how-to's

Introduction to TikTok Shop Ads

Learn more about the various TikTok Shop Ad solutions and how they can be applied across the full funnel through the PACE framework.

Advertise for business growth
Solutions September 18, 2024
Research & insights

In Focus: From Shelves to Screens

In Focus Marketing Masters
Brand Safety, Perspectives September 16, 2024
Research & insights

In Focus: Creative Masters with Arielle Brustein

In Focus Creative Masters Logo
Perspectives, Trends September 08, 2024
Guides & how-to's

Top 3 Tips to Advertise for Business Growth

Learn how you can grow your online sales organically on TikTok Shop without spending money on paid ads.

Advertise for business growth
Solutions September 05, 2024
Guides & how-to's

10 Tips for Ecommerce Holiday Marketing to Increase Online Sales

The holiday season is a crucial time for ecommerce small businesses, as consumers flock to online shopping platforms in search of the perfect gifts. To make the most of this opportunity, it's essential to start planning early and implement effective strategies to increase your ecommerce sales. In this blog post, we explore some proven methods to help boost your sales during the holiday season, highlighting the importance of early preparation and the potential of TikTok as a powerful sales-driving platform.

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Community, Trends September 03, 2024

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