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SMB Summit

TikTok Takeoff: Small Biz Summit

It's National Small Business Month! There's never been a better time to join the thriving community of 7 million businesses growing with TikTok. That's why we're inviting you to join us at TikTok Takeoff: Small Biz Summit!

Learn more

See what else is happening on TikTok

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Guides & how-to's

TikTok Short Video Best Practices

Master short video creation and discover the best practices and a step-by-step guide for creating TikTok videos to deliver maximum engagement.

Short Video
Solutions November 24, 2024
Guides & how-to's

Safety and security on TikTok

Everything you need to know about TikTok's approach to safety, privacy and transparency.

Safety on TikTok 2024
Brand Safety November 19, 2024
Announcements

Announcing the UK winners of the TikTok Ad Awards 2024!

Last night, in a dazzling ceremony held in London, the TikTok Ad Awards 2024 celebrated the standout brands and agencies across the UK that are setting the standard for creative, high-performing campaigns on TikTok.

TikTok Ad Awards social
Case studies, Events November 11, 2024
Guides & how-to's

Why surreal chaos is taking over TikTok – and what it means for your brand

In the fast-paced world of TikTok content, brands are finding success by embracing surreal, offbeat and visually chaotic content strategies. Find out how to make this trend your own.

Surreal Chaos TD
Trends October 31, 2024
Guides & how-to's

Supercharge your Holiday Campaigns: TikTok Tips for SMBs for Black Friday and Cyber Monday

Unlock the opportunity to grow your brand and drive visibility this holiday season.

BF CM Image TikTok SMB
TikTok For Business October 31, 2024
Guides & how-to's

Level Up your Advertising: How SMBs Can Win Big on TikTok During Q5

Make the most of the Q5 Opportunity on TikTok, when gifting turns into shopping.

Q5 Header image TikTok for Business
TikTok For Business October 30, 2024
Guides & how-to's, Research & insights

3 ways to rev up your automotive ads on TikTok

We analysed 200 best-in-class TikTok videos and surveyed 7500 TikTok users across 5 markets to discover the three main principles auto brands can use to produce creative that really drives results.

2024 Vertical Marketing Blog Assets AUTO3
Solutions, Perspectives, Trends October 20, 2024
Announcements

TikTok Ad Awards 2024 | UK Shortlist

TikTok Ad Awards: announcement of the final UK shortlist.

TikTok Ad Awards social
Partners, Events October 17, 2024
Guides & how-to's, Research & insights

3 ways to level up your tech & telco ads on TikTok

Tech & telco brands thrive on innovation and creativity, and the opportunity to express this on TikTok is huge. But this opportunity can also invite questions: what's the most effective type of creative for my audience? What type of content will really get my brand results?

Tech Header
Solutions, Creators, Case studies, Perspectives, Trends October 14, 2024
Research & insights, Guides & how-to's

3 bankable ways to elevate your finance ads on TikTok

TikTok is where brands and users alike come to express themselves creatively. But for businesses with strong KPIs as their focus, that can invite questions: what's the most effective type of creative for my audience?

FinServ header
Trends, Case studies, Solutions October 07, 2024
Announcements

Introducing Smart+

Maximise business outcomes with TikTok's AI-powered performance solution

TikTok Smart+
Solutions October 07, 2024
Guides & how-to's, Research & insights

Turn the heat up on your food & drink ads

We know that branded content and TikTok go hand-in-hand: 64% of users agree that branded content is immersive and entertaining on TikTok and 3 in 5 agree that branded content feels more authentic on TikTok vs other platforms.

CPG Food & Drink Header
Trends, Case studies, Creators, Solutions September 30, 2024

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