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SMB Summit

TikTok Takeoff: Small Biz Summit

It's National Small Business Month! There's never been a better time to join the thriving community of 7 million businesses growing with TikTok. That's why we're inviting you to join us at TikTok Takeoff: Small Biz Summit!

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See what else is happening on TikTok

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Total: 158 results
Guides & how-to's

Introduction to TikTok Shop Ads

Learn more about the various TikTok Shop Ad solutions and how they can be applied across the full funnel through the PACE framework.

Advertise for business growth
Solutions September 18, 2024
Announcements, Guides & how-to's

Join our 'Creative Made Simple' September Webinar for SMBs

Are you a small-medium sized business looking to elevate your content game on TikTok? Join us on September 26th for our upcoming webinar, "Creative Made Simple".

Creative Made Simple
Solutions, Creators, Events, Trends, Perspectives September 13, 2024
Guides & how-to's, Research & insights

3 sure-fire ways to elevate your supermarket ads on TikTok

It's no secret that TikTok is an incredibly creative platform. But with all that opportunity can come challenges: what's the most effective type of creative for my audience? What type of content will really get my supermarket brand results?

E-comm header
Solutions, Creators, Community, Perspectives, Trends September 11, 2024
Guides & how-to's, Research & insights

4 proven ways to reach TV audiences on TikTok

Due to the high penetration of subscription usage and TV viewers on platform, TikTok provides a unique opportunity for broadcasters to reach both new and current viewers.

Media & Entertainment header
Creators, Solutions, Case studies, Trends September 08, 2024
Guides & how-to's

Top 3 Tips to Advertise for Business Growth

Learn how you can grow your online sales organically on TikTok Shop without spending money on paid ads.

Advertise for business growth
Solutions September 05, 2024
Announcements

TikTok ranked #1 in ad equity among media platforms globally by Kantar

Kantar's annual Media Reactions report highlights TikTok's innovative approach and ability to resonate with consumers.

Kantar Media Reactions Report 2024
TikTok For Business September 05, 2024
Guides & how-to's

10 Tips to Increase E-Commerce Sales This Holiday Season on TikTok

The holiday season is a crucial time for e-commerce small businesses, as consumers flock to online shopping platforms in search of the perfect gifts. To make the most of this opportunity, it's essential to start planning early and implement effective strategies to increase your e-commerce sales. In this blog post, we explore some proven methods to help boost your sales during the holiday season, highlighting the importance of early preparation and the potential of TikTok as a powerful sales-driving platform.

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Community, Trends September 03, 2024
Guides & how-to's

School’s in session for SMBs on TikTok

Unlock your brand’s potential to drive sales and maximise visibility this back-to-school season.

Back to School social image
TikTok For Business Augustus 26, 2024
Guides & how-to's, Research & insights

The TikTok Trends Digest: Bestie Check

To learn how your brand can leverage TikTok trends to tap into communities and connect with new audiences, read on.

TikTok Trends Digest
Trends Augustus 22, 2024
Guides & how-to's, Research & insights

The TikTok Trends Digest: Shopping Season Glimmers

Learn how mood-boosting shopping is lightening the weight of our turbulent reality and putting the fun back into spending funds.

TikTok Trends Digest
Trends Julie 25, 2024
Guides & how-to's

From cart to heart: how TikTok can help your small/medium CPG brand to make a lasting impact on consumers

Here's how you can connect with new customers and keep your products top of mind with existing customers. Keep scrolling to see some top tips for CPG success on TikTok. For more info, download our CPG playbook for small-medium businesses.

2024 header cpg playbook blog
Trends, Perspectives, Community Julie 25, 2024
Guides & how-to's

Test & Learn: 5 steps to scale performance on TikTok

Read this to find out the steps you need to take to create a successful test & learn strategy.

Test & Learn
TikTok For Business Julie 17, 2024

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