Articles
Blog

Explore featured articles

Get all your TikTok for Business news, guides, reports and more—hot off the presses.

f32a7604700e502d94d72dc658931ca1

Our top story

SMB Summit

TikTok Takeoff: Small Biz Summit

It's National Small Business Month! There's never been a better time to join the thriving community of 7 million businesses growing with TikTok. That's why we're inviting you to join us at TikTok Takeoff: Small Biz Summit!

Learn more

See what else is happening on TikTok

Category
Topic
Business type
Total: 166 results
Guides & how-to's, Research & insights

3 ways to rev up your automotive ads on TikTok

We analysed 200 best-in-class TikTok videos and surveyed 7500 TikTok users across 5 markets to discover the three main principles auto brands can use to produce creative that really drives results.

2024 Vertical Marketing Blog Assets AUTO3
Solutions, Perspectives, Trends 10月 20, 2024
Announcements

TikTok Ad Awards 2024 | UK Shortlist

TikTok Ad Awards: announcement of the final UK shortlist.

TikTok Ad Awards social
Partners, Events 10月 17, 2024
Guides & how-to's, Research & insights

3 ways to level up your tech & telco ads on TikTok

Tech & telco brands thrive on innovation and creativity, and the opportunity to express this on TikTok is huge. But this opportunity can also invite questions: what's the most effective type of creative for my audience? What type of content will really get my brand results?

Tech Header
Solutions, Creators, Case studies, Perspectives, Trends 10月 14, 2024
Research & insights, Guides & how-to's

3 bankable ways to elevate your finance ads on TikTok

TikTok is where brands and users alike come to express themselves creatively. But for businesses with strong KPIs as their focus, that can invite questions: what's the most effective type of creative for my audience?

FinServ header
Trends, Case studies, Solutions 10月 07, 2024
Announcements

Introducing Smart+

Maximise business outcomes with TikTok's AI-powered performance solution

TikTok Smart+
Solutions 10月 07, 2024
Guides & how-to's, Research & insights

Turn the heat up on your food & drink ads

We know that branded content and TikTok go hand-in-hand: 64% of users agree that branded content is immersive and entertaining on TikTok and 3 in 5 agree that branded content feels more authentic on TikTok vs other platforms.

CPG Food & Drink Header
Trends, Case studies, Creators, Solutions 9月 30, 2024
Announcements

Introducing TikTok Academy

The official TikTok learning destination for marketers and agencies.

TikTok Academy
Creators, Community, Trends 9月 24, 2024
Guides & how-to's

The TikTok Trends Digest: FYP Pull

Learn how your brand can tap into this TikTok trend to drive salience with your target audience in this blog post.

TikTok Trends Digest
Trends 9月 23, 2024
Guides & how-to's

Introduction to TikTok Shop Ads

Learn more about the various TikTok Shop Ad solutions and how they can be applied across the full funnel through the PACE framework.

Advertise for business growth
Solutions 9月 18, 2024
Guides & how-to's

TikTok Small Business Success Stories: Latchi

Learn how small business owner Khaled Al Mhafdy leveraged TikTok to grow his fragrance brand, Latchi.

Latchi TT4B
Case studies 9月 14, 2024
Announcements, Guides & how-to's

Join our 'Creative Made Simple' September Webinar for SMBs

Are you a small-medium sized business looking to elevate your content game on TikTok? Join us on September 26th for our upcoming webinar, "Creative Made Simple".

Creative Made Simple
Solutions, Creators, Events, Trends, Perspectives 9月 13, 2024
Guides & how-to's, Research & insights

3 sure-fire ways to elevate your supermarket ads on TikTok

It's no secret that TikTok is an incredibly creative platform. But with all that opportunity can come challenges: what's the most effective type of creative for my audience? What type of content will really get my supermarket brand results?

E-comm header
Solutions, Creators, Community, Perspectives, Trends 9月 11, 2024

Want to see us in your inbox?

Sign up for our TikTok for Business Newsletter and get the latest and greatest on all things advertising, commerce and culture.

By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.

TikTok For Business