About TikTok Pixel for Mercado Shops

틱톡 픽셀은 웹사이트 이벤트를 틱톡에 공유하도록 웹사이트에 배치할 수 있는 코드 조각입니다. 새 고객을 찾고, 캠페인을 최적화하고, 광고 성과를 측정하는 데 도움이 됩니다. 틱톡 픽셀 소개에 대해 자세히 알아보세요.

With TikTok for Mercado Shops, you can install the TikTok Pixel with just a few clicks with no changes to website code required.

Benefits

• Easy implementation: With the click of a button, use TikTok Pixel and Events API to enhance ad performance and gain cutting-edge insights into your advertising.

• Full-funnel events are included with the integration, allowing you to measure valuable actions throughout the customer journey.

• Streamlined steps to create and install your TikTok Pixel and enable Events API.

• Standardized event rules specific to your ecommerce platform's unique user journey.

Features

• Advanced Matching: Turn on Advanced Matching to help improve conversions by allowing TikTok to deliver your ads more efficiently to people who are likely to convert.

• Audience enrichment: Build custom audiences for your campaigns to show relevant ads to potential customers.

• Product parameters: Send additional information about website visitor actions, like total price of an order or product name and category. Parameters can unlock features like Value Based Optimization and enrich reporting with metrics like Return on Ad Spend (ROAS).

Note: Events API is included in your integration and is enabled during setup. Learn more about Events API here.

TikTok 이벤트 API

TikTok 이벤트 API는 광고주가 광고주의 웹 사이트에서 고객이 수행하는 작업을 TikTok과 직접 공유할 수 있는 안전한 서버 간 연결입니다. 이벤트 API는 비즈니스와 TikTok 간에 방해 없이 마케팅 데이터를 공유할 수 있도록 함으로써 비즈니스가 미래를 대비하고 변화하는 광고 생태계에 적응하여 마케팅 목표를 달성할 수 있도록 지원합니다. 이벤트 API에 대해 자세히 알아보세요.

Advanced Matching

Advanced Matching is an optional feature available via the TikTok Pixel that enables advertisers to send privacy-safe hashed customer information including email addresses and phone numbers to better match TikTok ads with website conversions, and enrich audiences for retargeting. Learn more about Advanced Matching.

You can choose how customer data and browsing behavior is measured in your online store through TikTok business products. With Advanced Matching, you agree to share customer data with TikTok, which could include email, phone number, name, and location. Advanced Matching can increase your retargeting audience, drive better conversion attribution and improve your campaign performance.As this feature shares privacy-safe personal customer details with TikTok, you should ensure your privacy policy reflects your usage of customer data.

As this feature shares privacy-safe personal customer details with TikTok, you should ensure your privacy policy reflects your usage of customer data.

Note: Events API is automatically turned on when you set up the integration. TikTok's server-2-server technology will ensure that your data connections remain safe, reliable, and free of cookies to optimize tracking and delivery.

Learn more about the TikTok Partner Privacy Policy and TikTok Business Products (Data) Terms.