TikTok 픽셀의 데이터 포스트백 강화

Enhanced data postback automatically collects landing page information such as metadata and button clicks. This helps you to improve your ads delivery and measurement and automate your Pixel setup.

Benefits and features

The following information will be collected if you installed Pixel and enable enhanced data postback:

• Structured microdata from supported formats like JSON-LD/Schema.org and Opengraph.

• Descriptive page metadata (for example, page titles, product information, key parameters such as value and currency).

• Page performance data (for example, page load times).

• Button click text and elements (for example, button name, descriptive text, and attributes).

Opt out of Enhanced data postback

If you would like to opt out of sharing this additional data with TikTok, you can do so by toggling Enhance data postback off in your Events Manager settings. You can opt back in at any time.

Viewing Pixel Data

We recommend using TikTok For Business Tools, such as Pixel Helper, to view the data being sent to TikTok and ensure it aligns with data-sharing policies and does not include data that may be deemed sensitive.For more information about data collection policies, refer to TikTok Business Product Data Terms and TikTok Privacy Policy.

Next steps

Learn more about TikTok Pixel and Pixel Helper.