Come iniziare a usare i TikTok Shop Ads

TikTok Shop è disponibile nei seguenti Paesi: Filippine, Indonesia, Malesia, Regno Unito, Singapore, Stati Uniti, Thailandia e Vietnam. Se non hai ancora un TikTok Shop, creane uno qui.

Quando hai un TikTok Shop, puoi configurare Shop Ads nel Seller Center. Per prima cosa, vai al Seller Center e poi alla sezione Annunci a sinistra.

In the Ads section, if you can already see the Create Campaign button or the Create Ads button, this means you can immediately proceed to create ads. Otherwise, please complete the necessary steps given on the page which may include the following:

• Connecting Business Center account

• Connecting Ads Manager account

• Connecting TikTok account

After clicking the Create Campaign button, you might be redirected to TikTok Ads Manager. Always select Product Sales as your campaign objective with TikTok Shop as the product source, then create and publish your ads.

See Getting Started with Video Shopping Ads, Getting Started with LIVE Shopping Ads and Advertise using product images from TikTok Shop for more information.

Se non riesci ad accedere alla sezione Annunci o riscontri problemi, fai riferimento ai passaggi per la risoluzione dei problemi indicati di seguito.

Risoluzione dei problemi

In Seller Center, I cannot see the Ads tab on the left. What should I do?

• For the United States, please click the Marketing section on the left and then click the Ads section on the left.

• Please ensure that you have logged into Seller Center using a user email address that has Shop Owner or Admin or Advertising Manager permission. If you do not have this Seller Center permission, please request your Shop Owner or Admin to grant you this Seller Center permission.

• After being granted this Seller Center permission, if you still cannot see the Ads tab on the left, please clear your browser cache & cookies, restart your browser, log into Seller Center again, and go to the Ads tab again.

In Seller Center, in the Ads tab, I see the below "Invalid Shop Status" error message. What should I do?

• This means that your shop has not completed the process to start selling products. Your shop should first complete the necessary process in the Seller Center and have a product available for purchase.

• After that, you should no longer see this error message. Please complete the necessary steps given on the page and then click the Create Campaign button.

In Seller Center, in the Ads tab, I wish to connect my existing Business Center account, but I am unable to see it appear. What should I do?

• You should ensure that the email address you are using to log into Seller Center currently has admin access to your existing Business Center.

• Alternatively, you can create a new Business Center account by following the necessary steps given on the page and then clicking the Create Campaign button.

In Seller Center, in the Ads tab, I wish to connect my existing Ads Manager account, but I am unable to see it appear. What should I do?

• You should ensure that your existing Ads Manager account is currently connected to the Business Center.

• Alternatively, you can create a new Ads Manager account by following the necessary steps given on the page and then clicking the Create Campaign button.

In Seller Center, nella scheda Annunci, desidero aggiungere un altro membro. Cosa posso fare?

Nella scheda Annunci, devi andare su Gestione account, selezionare Gestisci membri, quindi invitare nuovi membri o assegnare ai membri esistenti le autorizzazioni per l’account pubblicitario, lo shop e l’account TikTok.

In Seller Center, in the Ads tab, I wish to create a new Ads Manager account. What should I do?

In the Ads tab, you should go to Account Management, select Add Account, and then complete the necessary steps given on the page.

In Seller Center, nella scheda Annunci, desidero collegare un altro account Ads Manager esistente. Cosa posso fare?

Nella scheda Annunci, devi andare su Gestione account, selezionare Aggiungi account, quindi completare i passaggi necessari indicati nella pagina.

In Seller Center, in the Ads tab, I wish to connect another TikTok account. What should I do?

In the Ads tab, you should go to Account Management, select Connect Account, and then complete the necessary steps given on the page.

In Seller Center, in the Ads tab, I wish to share access with partners. What should I do?

In the Ads tab, you should go to Account Management, select Partner Management, select Add Partner, and then complete the necessary steps given on the page.

In Seller Center, nella scheda Annunci, desidero collegare un altro account del Business Center esistente. Cosa posso fare?

Nella scheda Annunci, devi andare su Gestione account, selezionare Gestione partner, selezionare Aggiungi partner, quindi completare i passaggi necessari indicati nella pagina.