About Call Ads

Call Ads are an ad format that allow potential customers to directly call businesses. Instead of driving users to a website or lead form, these ads feature a call button that, when clicked, starts a phone call to your business. You can choose to feature the call button directly on your in-feed ad or from an Instant Page.

Benefits

• Shortened path to conversion: Enable users to take immediate action to contact your business, removing extra steps.

• Higher user intent engagement: Attract users who are more ready to inquire, book, or purchase.

• Improved lead quality: Connect your businesses with engaged prospects, helping to reduce unqualified leads.

• Better customer experience: Provide direct, personal interaction, fostering trust and faster decision-making.

When to use

Call Ads can be especially beneficial to advertisers that rely on direct customer interactions, quick decision-making, or high-touch sales processes. These include:

• Local businesses and service providers: Restaurants, salons, repair services, medical clinics, and law firms that benefit from immediate inquiries and appointment bookings.

• High-value and urgent services: Insurance, telecommunications, financial services, real estate, and healthcare providers where customers often need quick consultations or quotes.

• Travel and hospitality: Airlines, hotels, and travel agencies where customers may require real-time support for bookings, changes, or special requests.

• E-commerce and retail (with phone support): Businesses that sell high-ticket items or customizable products that require direct customer assistance before purchase.

• B2B and lead generation: Businesses that rely on phone calls to qualify leads, provide consultations, or close deals quickly.

Next steps

Learn how to set up Call Ads.