How to view in-app metrics in TikTok Ads Manager

How to view in-app metrics in TikTok Ads Manager

1. Log in to TikTok Ads Manager.

2. Under the Campaigns tab, click Custom Table.

3. Click Custom columns.

4. A Custom columns pop-up will appear. Under Conversions, click App.

5. Find the app metrics you want to view, such as Day 0 Purchase ROAS or Day 0 Ad Revenue ROAS, and check the box next to the metrics.

6. Click Confirm.