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Annonseringspolicyer

  1. Policyer och säkerhet /
  2. Annonseringspolicyer /
  3. Annonseringspolicyer /

Sjukvård och läkemedel

Senast uppdaterad: mars 2025

Princip

På TikTok vill vi att alla sjukvårds- och farmaceutiska produkter och tjänster som annonseras på TikTok ska följa lokala lagar på varje marknad. Våra policyer syftar till att skapa en annonsplattform som ger våra användare lämplig information.


Policy

Sjukvård är ett högt reglerat område på de flesta marknader och det är viktigt för oss att säkerställa efterlevnad av annonseringsregler för sjukvård och läkemedel. Vissa typer av sjukvårdsrelaterat innehåll får inte annonseras alls, medan andra typer av sjukvårdsrelaterat innehåll får annonseras med vissa begränsningar.


Hälsorelaterade produkter och tjänster

Receptfria läkemedel (OTC), medicinska institut och apotek kan vara tillåtna om tillämpliga marknadsspecifika krav uppfylls.


Medicintekniska produkter

Vi kan tillåta annonser för medicintekniska produkter, verktyg och utrustning som används för att diagnostisera, behandla eller övervaka medicinska tillstånd om tillämpliga Marknadsspecifika krav uppfylls.


Kosmetiska produkter med hampa och cannabinoider (CBD)

Produkter som härstammar från hampolja och topiska CBD-produkter för kosmetika kan vara tillåten på vissa marknader och omfattas av ytterligare begränsningar. Om det tillåts måste annonsinnehåll och målsidor uppfylla mållandets lokala lagar.

  • Hampaprodukter är inte tillåtna via självbetjäning, du måste samarbeta med en TikTok-säljare

  • Inte tillåtet: Ätbar hampa


Marknadsspecifika krav


Argentina, Chile, Colombia, Ecuador, Peru

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

-Provide proof of approval and certification from appropriate local regional regulating authorities.

-The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

-Provide proof of approval and certification from appropriate local regional regulating authorities.

-The ad must be restricted to users aged 18 years or older.

Cosmetic clinics

May be allowed if the following requirements are met:

-The ad must be restricted to users aged 18 years or older.

Medical institutions

May be allowed if the following requirements are met:

-Provide proof of approval and certification from appropriate local regional regulating authorities.

-The ad must be restricted to users aged 18 years or older.

Examples of what is not allowed:

-Plastic surgery

Pharmacies

May be allowed if the following requirements are met:

-Provide proof of approval and certification from appropriate local regional regulating authorities.

-The ad must be restricted to users aged 18 years or older.

Dietary supplements

May be allowed if the following requirement are met:

-Per appropriate local regulations, include a disclosure in Spanish or applicable local language, to explain potential health risks and effects the product can cause.

Condoms and lubricants

Ads for condoms and lubricants may be allowed if the following requirements are met:

-Certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical-related products or services

Not allowed.

Example of what is not allowed:

- Herbal remedies that claim to cure illnesses.

Australia

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- Target users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Healthcare supplements

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

Not allowed.

Medical institutions

May be allowed to advertise if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Pharmacies

Ads for brick-and-mortar pharmacies and online pharmacies may be allowed if the following requirements are met:

- Provide proof of certification by a third-party licensing organization

- Proof of licensing may be necessary for approval

Contraceptives

May be allowed if the following requirements are met:

- Do not focus on sexual pleasure or be overtly sexual in nature

- The ad must be restricted to users aged 18 years and older

Note: Contact your TikTok Sales Representative for more information.

Therapeutic goods

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years and older

- Comply with all local laws and regulations applying to Therapeutic Goods (as that term is defined in the Therapeutic Goods Act 1989 (Cth)), including the Therapeutic Goods Advertising Code, the Therapeutic Goods Regulations 1990 (Cth) and the Therapeutic Goods Act 1989 (Cth) (the "TG Laws")

- Be included on the Australian Register of Therapeutic Goods ("ARTG")

- All advertising material submitted to us must:(a) Be accurate, balanced, and not misleading(b) Only contain information that is substantiated(c) Be consistent with any approved indication or intended purpose of the therapeutic good and any applicable label, directions, or instructions for use, consumer medicine information, or patient information leaflet(d) Not contain any representation that the goods are safe, do not cause harm or side-effects, are a guaranteed cure, or are infallible, unfailing, magical, or miraculous;(e) Not include a representation that is restricted or prohibited (unless you have received approval from the Therapeutic Goods Administration)(f) Include all applicable mandatory statements, health warnings, and other information(g) Not include a testimonial from a person who has been incentivized by any form of consideration

- Where advertising material includes a Testimonial, advertisers must provide proof that they have verified the identity of the person providing the Testimonial and that the person has used the Therapeutic Good

- "Testimonial" means a statement made by a person about their own experience (or the experience of someone under their care) using a Therapeutic Good

- "Endorsement" means an expression of support for a Therapeutic Good that makes no reference to personal use or experience using the good

- By submitting advertising material to us, advertisers represent and warrant that:

(a) the advertising materials complies with the TG Laws;

(b) any Testimonial or Endorsement in the advertising material is consistent with the TG Laws and is not made by a:ㅤ

(i) government, government authority, or their employees or contractors;ㅤ

(ii) hospital, healthcare facility, or their employees or contractors;ㅤ

(iii) current or former health practitioner, health professional, or medical researcher; (iv) person who represents themselves as being qualified or trained to diagnose, treat, or prevent disease or injury; andㅤ

(v) In the case of Testimonials only:ㅤㅤ

1. A person who has been incentivized by any form of consideration;ㅤㅤ

2. A person (or a member of their family) who is engaged in the production, marketing, or supply of the Therapeutic Good or;ㅤㅤ

3. A corporation

Medical-related products or services

Not allowed.

Examples of what is not allowed:

- Clinical trial recruitment

- Skin tanning boosters or accelerators

- Adoption or surrogacy services

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion

Austria

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Bear the CE or UK Confirmity Assessed (UKCA) marking

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Examples of what is not allowed:

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Medical services provided online or through apps that include remote diagnosis and remote treatment

Pharmacies

May be allowed if the following requirement is met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

Condoms and lubricants

May be allowed if the following requirements are met:

- Do not focus on sexual pleasure or be overtly sexual in nature

- The ad must be restricted to users aged 18 years or older

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Azerbaijan

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

-Be registered with the appropriate local regulating authorities, such as the Ministry of Health of Azerbaijan

-Target users aged 18 years or older

Medical instiutions

May be allowed if the following requirements are met:

-Be registered with the appropriate local regulating authorities, such as the Ministry of Health of Azerbaijan

-Target users aged 18 years or older

Pharmacies

May be allowed if the following requirements are met:

-Be registered with the appropriate local regulating authorities, such as the Ministry of Health of Azerbaijan

-Target users aged 18 years or older

Cosmetic and beauty products

We do not allow cosmetic or beauty product ads to make medical claims. An approved medical license or certification is required to make a medical claim in your ad.

Not allowed:

Ad content or landing pages promoting:

-Performance promises referencing permanent changes to the human body

-Exaggerated performance promises concerning a product's effect

Bahrain, Egypt, Iraq, Kuwait, Morocco, Oman, Saudi Arabia

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Disclose safety and usage requirements

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Healthcare supplements

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval and certification from the appropriate local regional regulating authority

- The ad must be restricted to users aged 18 years or older

Contraceptives

Not allowed.

Medical-related products or services

Not allowed.

Examples of what is not allowed:

- Private healthcare products, such as family planning, supplements, menstrual cups

- Infant food such as milk powder, dietary supplements

- Infant formula for children under the age of two

Medical claims

Not allowed.

Examples of what is not allowed:

- Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable

- Encouragement of self-diagnosis or discouragement of seeking proper medical advice

- Suggestions that the product or service is equivalent or better than prescription-only medicines

- Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments

- Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure"

- Featuring or appealing to people of 18 years and younger

- Before-and-after comparisons for over-the-counter medicines, medical devices, and food supplements

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Bangladesh

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide a certificate from the Directorate General of Drugs Administration and/or Directorate General of Health Services

- The ad must be restricted to users aged 18 years and older

Medical devices

May be allowed if the following requirements are met:

- Provide a certificate from the Directorate General of Drugs Administration and/or Directorate General of Health Services

- The ad must be restricted to users aged 18 years and older

Medical institutions

May be allowed if the following requirements are met:

- Provide a certificate from the Directorate General of Drugs Administration and/or Directorate General of Health Services

- The ad must be restricted to users aged 18 years and older

Pharmacies

May be allowed if the following requirements are met:

- Provide a certificate from the Directorate General of Drugs Administration and/or Directorate General of Health Services

- The ad must be restricted to users aged 18 years and older

Cosmetic and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make medical claims, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effectiveness

Belarus

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities, such as the Ministry of Health of Belarus

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities, such as the Ministry of Health of Belarus

- The ad must be restricted to users aged 18 years or older

Healthcare supplements

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities, such as the Ministry of Health of Belarus

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Examples of what is not allowed:

- Procedures that give the same effect as botox, facelifts, or plastic surgeries

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Belgium, Estonia

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities

- The ad must be restricted to users aged 18 years or older

- Bear the CE or UKCA (UK Confirmity Assessed) marking

Cosmetic clinics

Not allowed.

Medical institutions

Not allowed.

Pharmacies

May be allowed if the following requirement is met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

Condoms and Lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Bolivia

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirement is met:

- Target users aged 18 years or older

Medical devices

May be allowed if the following requirement is met:

- Target users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirement is met:

- Target users aged 18 years or older

Medical institutions

May be allowed if the following requirement is met:

- Target users aged 18 years or older

Example of what is not allowed:

- Plastic surgery

Pharmacies

May be allowed if the following requirement is met:

- Target users aged 18 years or older

Dietary supplements

May be allowed if the following requirement is met:

- Per appropriate local regulations, include a disclosure in Spanish or applicable local language, to explain potential health risks and effects the product can cause

Condoms and lubricants

May be allowed if the following requirement is met:

- Target users aged 18 years or older

Medical-related products or services

Not allowed.

Example of what is not allowed:

- Herbal remedies that claim to cure illnesses

Baby food products

Not allowed:

- Infant Formula, Follow-on Formula, Baby Food and any complementary nutritional product for babies under 24 months.

Brazil

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval from appropriate local regional regulating authorities, such as ANVISA

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval from appropriate local regional regulating authorities, such as ANVISA

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Medical institutions

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Plastic surgery

Pharmacies

Ads for brick-and-mortar pharmacies and online pharmacies may be allowed if the following requirements are met:

- Be certified by ANVISA

- The ad must be restricted to users aged 18 years or older

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

- Comply with all applicable laws and regulations

- Contact your TikTok Sales Representative for more information

Bulgaria, Denmark, Luxembourg

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Bear the CE or UKCA (UK Confirmity Assessed) marking

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Examples of what is not allowed:

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion

Medical institutions

Not allowed.

Pharmacies

May be allowed if the following requirement is met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Annonsämne

Detaljer

Receptbelagda läkemedel

Inte tillåtet.

Receptfria läkemedel

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal/regional tillsynsmyndighet, såsom Hälsovårdsministeriet (MOH)

- Annonsen måste begränsas till användare som är över 18 år

Medicintekniska produkter

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal tillsynsmyndighet, såsom en licens från Hälsovårdsministeriet (MOH)

- Annonsen måste begränsas till användare som är över 18 år


Exempel på vad som inte är tillåtet:

- Gynekologiska och andrologiska produkter eller tjänster, såsom tillskott, mediciner och sjukhus

Kliniker som utför kosmetiska ingrepp

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal tillsynsmyndighet, såsom en licens för medicinska institutioner från Hälsovårdsministeriet (MOH)

- Annonsen måste begränsas till användare över 18 år

Plastikkirurgi

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal tillsynsmyndighet, såsom en licens från Hälsovårdsministeriet (MOH)

- Annonsen måste begränsas till användare som är över 18 år


Exempel på vad som inte är tillåtet:

- Bröstförstoring

- Operationer för viktminskning

- Labiaplastik

- Bukplastik

- Rump- eller analvitalisering

- All annan estetisk intimkirurgi

Sjukvårdsinrättningar

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal tillsynsmyndighet, såsom en licens för medicinska institutioner från Hälsovårdsministeriet (MOH)

- Annonsen måste begränsas till användare som är över 18 år

Apotek

Kan vara tillåtet om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal eller regional tillsynsmyndighet, såsom en apotekslicens från Hälsovårdsministeriet

Preventivmedel

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal tillsynsmyndighet, såsom Hälsovårdsministeriet i Kambodja

- Kondomannonser måste riktas mot användare som är 18 år eller äldre

Gynekologiska och andrologiska produkter eller tjänster

Graviditets- och ägglossningstestkit, appar eller apparater för spårning av menstruation och ägglossning, orala preventivmedel, dagen-efter-piller och akut-p-piller kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på licens eller annonseringstillstånd från Hälsoministeriet (MOH)

- Annonsen måste begränsas till användare som är över 18 år


Exempel på vad som inte är tillåtet:

- Andra produkter/tjänster inom gynekologi/andrologi som inte nämnts ovan

Livsmedelsprodukter för bebisar

Inte tillåtet.


Exempel på vad som inte är tillåtet:

- Modersmjölksersättning för barn under två års ålder


Andra barnmatsprodukter som innehåller medicinska fördelar kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på licens och registrering

- Kontakta en TikTok-säljare om du vill ha mer information


Annonsämne

Detaljer

Receptbelagda läkemedel

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal eller regional tillsynsmyndighet, såsom Health Canada

- Annonsen måste begränsas till användare som är över 18 år

Receptfria läkemedel

Receptfria läkemedel och veterinärmedicinska produkter kan vara tillåtna om följande krav uppfylls:

- Lokala lagar och bestämmelser uppfylls

- Certifieringar från lämpliga lokala eller regionala tillsynsmyndigheter kan krävas

- Inhämta nödvändigt godkännande och certifiering från lämplig lokal eller regional tillsynsmyndighet, såsom Health Canada

- Annonsen måste begränsas till användare över 18 år

Medicintekniska produkter

Kan tillåtas om följande krav uppfylls:

- Lokala lagar och bestämmelser uppfylls

- Annonsen måste begränsas till användare över 18 år

Kliniker som utför kosmetiska ingrepp

Kan tillåtas om följande krav uppfylls:

- Lokala lagar och bestämmelser uppfylls

- Certifieringar från lämpliga lokala eller regionala tillsynsmyndigheter kan krävas

- Annonsen måste begränsas till användare över 18 år


Exempel på vad som kan tillåtas:

- Fillers

- Microdermabrasion-tjänster

Plastikkirurgi

Inte tillåtet.


Undantag: Hårtransplantationer kan tillåtas om annonsen begränsas till användare över 18 år.

Sjukvårdsinrättningar

Kan tillåtas om följande krav uppfylls:

- Lokala lagar och bestämmelser uppfylls

- Certifieringar från lämpliga lokala eller regionala tillsynsmyndigheter kan krävas

- Annonsen måste begränsas till användare över 18 år

Apotek

Annonser för fysiska apotek och onlineapotek kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på certifiering från en tredjepartsorganisation, såsom National Association of Boards of Pharmacy (NABP), LegitScript eller motsvarande på regional nivå

- Bevis på licensiering kan krävas för att bli godkänd

Kondomer och glidmedel

Kan tillåtas om följande krav uppfylls:

- Annonsen måste begränsas till användare som är över 18 år

- Får inte fokusera på sexuell njutning eller vara av uppenbart sexuell karaktär


Costa Rica, Dominican Republic, Guatemala, Panama

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Plastic surgery

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Provide certification from appropriate local regional regulating authorities

Croatia, Latvia, Lithuania, Serbia, Slovakia

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:

- Be registered with the appropriate regulating authorities.

- The ad must be restricted to users aged 18 years or older.

Medical devices

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities.

- The ad must be restricted to users aged 18 years or older.

- Bear the CE or UKCA (UK Confirmity Assessed) marking.

Cosmetic clinics

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities.

- The ad must be restricted to users aged 18 years or older.

Examples of what is not allowed:

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion

Medical institutions

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities.

- The ad must be restricted to users aged 18 years or older.

Pharmacies

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities.

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older.

- Do not focus on sexual pleasure or be overtly sexual in nature.

Cosmetics and beauty products

We do not allow cosmetic or beauty product ads to make medical claims.

Medical claims may be allowed if the following requirements are met:

- Obtain an approved medical license or certification.

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body.

- Exaggerated performance promises concerning a product's effect.

- Claims to remove or cure acne, remove wrinkles, or treat hair loss.

Cyprus

Ad topic

Details

Prescription Medicine

Not allowed.

Over-the-counter medicines

Not allowed.

Medical devices

Not allowed.

Cosmetic clinics

Not allowed.

Medical institutions

Not allowed.

Pharmacies

Not allowed.

Condoms and lubricants

Not allowed.

Cosmetics and beauty products

Not allowed.

Czech Republic, Finland, Germany, Hungary, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Bear the CE or UKCA (UK Confirmity Assessed) marking

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Examples of what is not allowed:

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Pharmacies

May be allowed if the following requirement is met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Annonsämne

Detaljer

Receptbelagda läkemedel

Inte tillåtet.

Receptfria läkemedel

Receptfria läkemedel och veterinärmedicinska produkter kan vara tillåtna om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från relevanta lokala/regionala tillsynsmyndigheter

- Annonsen måste begränsas till användare som är över 18 år

Medicintekniska produkter

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från relevanta lokala/regionala tillsynsmyndigheter

- Annonsen måste begränsas till användare som är över 18 år

- Bär CE- eller UKCA-märkning (UK Confirmity Assessed)

Kliniker som utför kosmetiska ingrepp

Inte tillåtet.


Exempel på vad som inte är tillåtet:

- Invasiva kosmetiska ingrepp som näsplastik, ansikts-/läppfillers och hudslipning

Sjukvårdsinrättningar

Primärvårdstjänster som erbjuds online eller genom en app i form av onlinesamtal eller televård kan vara tillåtna om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från relevanta lokala/regionala tillsynsmyndigheter

- Annonsen måste begränsas till användare som är över 18 år

Apotek

Inte tillåtet.

Kondomer och glidmedel

Kan tillåtas om följande krav uppfylls:

- Annonsen måste begränsas till användare som är över 18 år

- Får inte fokusera på sexuell njutning eller vara av uppenbart sexuell karaktär

Kosmetiska produkter och skönhetsprodukter

Kan tillåtas om följande krav uppfylls:

- Annonsören uttrycker inte medicinska påståenden

- En godkänd medicinsk licens eller certifiering krävs om en annons ska innehålla ett medicinskt påstående

Exempel på vad som inte är tillåtet:

- Resultatlöften som hänvisar till permanenta förändringar av människokroppen

- Överdrivna resultatlöften gällande en produkts effekt

- Påståenden avseende botande av akne, utslätande av rynkor eller behandling av håravfall


Greece, Poland

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Bear the CE or UKCA (UK Confirmity Assessed) marking

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion

Medical institutions

Not allowed.

Pharmacies

Not allowed.

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Annonsämne

Detaljer

Receptbelagda läkemedel

Inte tillåtet.

Receptfria läkemedel

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal reglerande myndighet, såsom en licens från Badan Pengawas Obat dan Makanan (BPOM)

- Annonsen måste begränsas till användare som är över 18 år

Medicintekniska produkter

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal tillsynsmyndighet, såsom Indonesiens hälsovårdsministerium (MOH) och licens från generaldirektoratet för läkemedel och medicintekniska produkter

- Annonsen måste begränsas till användare som är över 18 år


Exempel på vad som inte är tillåtet:

- Gynekologiska och andrologiska produkter eller tjänster, såsom tillskott, mediciner och sjukhus

Kliniker som utför kosmetiska ingrepp

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande, som en licens för sjukhusverksamhet från Indonesiens hälsoministerium

- Annonsen måste begränsas till användare över 18 år

Plastikkirurgi

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala och regionala tillsynsmyndigheter, som en kliniklicens (eller Izin Klinik i Bahasa Indonesia) eller sjukhuslicens (eller Izin Rumah Sakit i Bahasa Indonesia)

- Annonsen måste begränsas till användare över 18 år


Exempel på vad som inte är tillåtet:

- Bröstförstoring

- Operationer för viktminskning

- Labiaplastik

- Bukplastik

- Rump- eller analvitalisering

- All annan estetisk intimkirurgi

Sjukvårdsinrättningar

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal tillsynsmyndighet, såsom Indonesiens hälsovårdsministerium (MOH) – licens för sjukhusetablering

- Annonsen måste begränsas till användare som är över 18 år

Apotek

Kan vara tillåtet om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala/regionala tillsynsmyndigheter, inklusive apotekslicens (Izin Apotek) och ett certifikat som intygar uppfyllande av kraven för apotek (Sertifikat Standar Apotek) från Hälsovårdsministeriet (MOH)

Preventivmedel

Annonser för kondomer kan tillåtas om följande krav uppfylls:

- Annonsen måste begränsas till användare som är över 18 år

- Visas mellan 21.30 och 05.00.

Gynekologiska och andrologiska produkter eller tjänster

Graviditets- och ägglossningstestkit, appar eller apparater för spårning av menstruation och ägglossning kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på licens eller tillstånd för annonsering, såsom en distributionslicens från Handelsministeriet och godkännande från Hälsovårdsministeriet (MOH)

- Annonsen måste begränsas till användare som är över 18 år


Orala preventivmedel, akutpreventivmedel och dagen-efter-piller kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på licens eller annonstillstånd, såsom godkännande och distributionslicens från det Indonesiska nationella läkemedels- och livsmedelsverket

- Annonsen måste begränsas till användare som är över 18 år


Exempel på vad som inte är tillåtet:

- Andra produkter/tjänster inom gynekologi/andrologi som inte nämnts ovan

Livsmedelsprodukter för bebisar

Inte tillåtet.


Exempel på vad som inte är tillåtet:

- Modersmjölksersättning för barn som är yngre än 12 månader


Andra barnmatsprodukter som innehåller medicinska fördelar kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på licens och registrering från lämplig lokal/regional tillsynsmyndighet

- Kontakta en TikTok-säljare om du vill ha mer information.


Israel

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities, such as the Israeli Ministry of Health

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Veterinary medicinal products

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion is not allowed

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Japan

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities in the ad content and landing pages

- The wording must follow the various guidelines for each product

Medical devices

Not allowed.

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Be located and approved in Japan

Examples of what is not allowed:

- Overseas medical institutions and services

- Personal input of medical products

Pharmacies

Domestic and online pharmacies are not allowed.

Contraceptives

Not allowed.

Medical-related products or services

Not allowed.

Examples of what is not allowed:

- Private healthcare products, such as family planning, supplements, menstrual cups, or other similar products and services

- Infant food such as milk powder, dietary supplements, or other similar products

- Infant formula for children under the age of two

- Sex-related products

- Clinical trials for the elderly

- Breast augmentation, hormone therapy, and genital treatment in domestic cosmetic surgery and other similar services

Jordan

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Veterinary medicinal products

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Healthcare supplements

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Contraceptives

Not allowed.

Medical-related products or services

Not allowed.

Examples of what is not allowed:

- Private healthcare products, such as family planning, supplements, menstrual cups, or other similar products and services

- Infant food such as milk powder, dietary supplements, or other similar products

- Infant formula for children under the age of two

Medical claims

Not allowed.

Examples of what is not allowed:

- Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms. Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable.

- Encouragement of self-diagnosis or discouragement of seeking proper medical advice

- Suggestions that the product or service is equivalent or better than prescription-only medicines

- Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments

- Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure"

- Featuring or appealing to people of 18 years and younger

- Before and after comparisons for over-the-counter medicines, medical devices, and food supplements

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Kazakhstan

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval by the Committee for Quality Control and Safety of Goods and Services of the Ministry of Health of the Republic of Kazakhstan

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval by the Committee for Quality Control and Safety of Goods and Services of the Ministry of Health of the Republic of Kazakhstan

- The ad must be restricted to users aged 18 years or older

Healthcare supplements

May be allowed if the following requirements are met:

- Provide proof of approval by the Committee for Quality Control and Safety of Goods and Services of the Ministry of Health of the Republic of Kazakhstan

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval by the Committee for Quality Control and Safety of Goods and Services of the Ministry of Health of the Republic of Kazakhstan

- The ad must be restricted to users aged 18 years or older

Examples of what is not allowed:

- Procedures that give the same effect as Botox, facelifts, or plastic surgeries

- Cosmetic surgery clinics

Medical institutions

Not allowed.

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval by the Committee for Quality Control and Safety of Goods and Services of the Ministry of Health of the Republic of Kazakhstan

- The ad must be restricted to users aged 18 years or older

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Lebanon

Ad topic

Details

Prescription medicines

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Disclose usage and safety requirements

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Healthcare supplements

Food supplements are not allowed.

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Pharmacies

Not allowed.

Contraceptives

Not allowed.

Medical-related products or services

Not allowed.

Examples of what is not allowed:

- Private healthcare products, such as family planning, supplements, menstrual cups, or other similar products and services

- Infant food such as milk powder, dietary supplements, or other similar products

- Infant formula for children under the age of two

Medical claims

Not allowed.

Examples of what is not allowed:

- Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms. Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable.

- Encouragement of self-diagnosis or discouragement of seeking proper medical advice

- Suggestions that the product or service is equivalent or better than prescription-only medicines

- Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments

- Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure"

- Featuring or appealing to people of 18 years and younger

- Before-and-after comparisons for over-the-counter medicines, medical devices, and food supplements

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Annonsämne

Detaljer

Receptbelagda läkemedel

Inte tillåtet.

Receptfria läkemedel

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal eller regional tillsynsmyndighet, såsom en licens från Medicine Advertisements Board (MAB)

- Annonsen måste begränsas till användare som är över 18 år

- Uppge säkerhets- och användningskrav

Medicintekniska produkter

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal eller regional tillsynsmyndighet, såsom en licens från Medical Device Authority (MDA)

- Inriktning mot användare som är 18 år eller äldre


Exempel på vad som inte är tillåtet:

- Gynekologiska och andrologiska produkter eller tjänster, såsom tillskott, mediciner och sjukhus

Kliniker som utför kosmetiska ingrepp

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal tillsynsmyndighet, såsom en licens från Private Healthcare Facilities and Services Act (PHFSA)

- Annonsen måste begränsas till användare över 18 år

Plastikkirurgi

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal tillsynsmyndighet, såsom en licens från Private Healthcare Facilities and Services Act (PHFSA)

- Annonsen måste begränsas till användare över 18 år


Exempel på vad som inte är tillåtet:

- Bröstförstoring

- Operationer för viktminskning

- Labiaplastik

- Bukplastik

- Rump- eller analvitalisering

- All annan estetisk intimkirurgi

Sjukvårdsinrättningar

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal tillsynsmyndighet, såsom en licens från Private Healthcare Facilities and Services Act (PHFSA)

- Annonsen måste begränsas till användare som är över 18 år

Kondomer

Kan vara tillåtet om följande krav uppfylls:

- Annonsen måste begränsas till användare över 18 år

Gynekologiska och andrologiska produkter eller tjänster

Graviditets- och ägglossningstestkit kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på licens eller annonseringstillstånd från Medical Device Authority (MDA)

- Annonsen måste begränsas till användare som är över 18 år


Appar eller apparater för spårning av menstruation och ägglossning kan tillåtas om följande krav uppfylls:

- Annonsen måste begränsas till användare som är över 18 år


Exempel på vad som inte är tillåtet:

- Orala preventivmedel, akut-p-piller eller dagen-efter-piller

- Andra produkter/tjänster inom gynekologi/andrologi som inte nämnts ovan

Livsmedelsprodukter för bebisar

Inte tillåtet.


Exempel på vad som inte är tillåtet:

- Modersmjölksersättning för barn som är yngre än 36 månader


Andra barnmatsprodukter som innehåller medicinska fördelar kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på licens och registrering

- Kontakta en TikTok-säljare om du vill ha mer information


Mexico

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical institutions

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Plastic surgery

Pharmacies

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities

- The ad must be restricted to users aged 18 years or older

Dietary supplements

May be allowed if the following requirement is met:

- Per appropriate local regulations, include a disclosure in Spanish, or applicable local language, to explain potential health risks and/or effects the product can cause

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Certification from appropriate local regional regional regulating authorities

Medical-related products or services

Not allowed.

Example of what is not allowed:

- Herbal remedies that claim to cure illnesses

New Zealand

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Be registered in the New Zealand Web Assisted Notification of Devices ("WAND") database

Healthcare supplements

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

Not allowed.

Medical institutions

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Pharmacies

Ads for brick-and-mortar pharmacies and online pharmacies may be allowed if the following requirements are met:

- Provide proof of certification by a third-party licensing organization

- Proof of licensing may be necessary for approval

Contraceptives

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Contact your TikTok Sales Representative for more information.

Medical-related products or services

Not allowed.

Examples of what is not allowed:

- Clinical trial recruitment

- Skin tanning boosters, accelerators, and similar products

- Adoption or surrogacy services

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion

Pakistan

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Healthcare supplements

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

Not allowed.

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Contraceptives

Not allowed.

Medical-related products or services

Not allowed.

Examples of what is not allowed:

- Infant food such as milk powder, dietary supplements, or other similar products

- Infant formula for children under the age of two

- Beauty services and cosmetics related to physical breasts or breast enhancement

- Medicinal recycling services

Medical claims

Not allowed.

Examples of what is not allowed:

- Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms. Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable.

- Encouragement of self-diagnosis or discouragement of seeking proper medical advice

- Suggestions that the product or service is equivalent or better than prescription-only medicines

- Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments

- Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure"

- Featuring or appealing to people of 18 years and younger

- Before and after comparisons for over-the-counter medicines, medical devices, and food supplements

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Paraguay

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- Target users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- Target users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirement is met:

- Target users aged 18 years or older

Medical institutions

May be allowed if the following requirement is met:

- Target users aged 18 years or older

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- Target users aged 18 years or older

Dietary supplements

May be allowed if the following requirement is met:

- Per appropriate local regulations, include a disclosure in Spanish or applicable local language, to explain potential health risks and effects the product can cause

Condoms and lubricants

Ads for condoms and lubricants may be allowed if the following requirements are met:

- Target users aged 18 years or older

- Certification from appropriate local regional regulating authorities

Medical-related products or services

Not allowed.

Example of what is not allowed:

- Herbal remedies that claim to cure illnesses

Baby food products

Not allowed.

Examples of what is not allowed:

- Infant formula

- Follow-on formula

- Baby Food

- Any complementary nutritional product for babies under 24 months old

Annonsämne

Detaljer

Receptbelagda läkemedel

Inte tillåtet.

Receptfria läkemedel

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal/regional tillsynsmyndighet, som en licens från Food and Drug Administration (FDA)

- Annonsen måste begränsas till användare som är över 18 år

Medicintekniska produkter

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala reglerande myndigheter, som Certificate of Medical Device Listing från Center for Device Regulation, Radiation Health and Research (CDRRHR)

- Annonsen måste begränsas till användare som är över 18 år


Exempel på vad som inte är tillåtet:

- Gynekologiska och andrologiska produkter eller tjänster, såsom tillskott, mediciner och sjukhus

Kliniker som utför kosmetiska ingrepp

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala/regionala tillsynsmyndigheter, som en licens från Filippinernas hälsodepartement

- Annonsen måste begränsas till användare över 18 år

Plastikkirurgi

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala/regionala tillsynsmyndigheter, som en Board Certification in General Surgery utfärdad av Philippine Board of Surgery för individuella kirurger som vill visa sådana annonser

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala/regionala tillsynsmyndigheter, som en verksamhetslicens utfärdad av Health Facilities And Services Regulatory Bureau (HFSRB) för hälsodepartementet för kliniker eller sjukhus som vill visa sådana annonser

- Annonsen måste begränsas till användare över 18 år


Exempel på vad som inte är tillåtet:

- Bröstförstoring

- Operationer för viktminskning

- Labiaplastik

- Bukplastik

- Rump- eller analvitalisering

- All annan estetisk intimkirurgi

Sjukvårdsinrättningar

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala/regionala tillsynsmyndigheter, som en licens från Filippinernas hälsodepartement

- Inriktning mot användare som är 18 år eller äldre

Preventivmedel

Annonser för kondomer kan vara tillåtet om följande krav uppfylls:

- Annonsen måste begränsas till användare över 18 år

Gynekologiska och andrologiska produkter eller tjänster

Graviditets- och ägglossningstestkit, appar eller apparater för spårning av menstruation och ägglossning, orala preventivmedel, dagen-efter-piller och akut-p-piller kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på licens eller annonseringstillstånd från Food and Drug Administration (FDA) och en driftlicens (LTO)

- Annonsen måste begränsas till användare som är över 18 år


Exempel på vad som inte är tillåtet:

- Andra produkter/tjänster inom gynekologi/andrologi som inte nämnts ovan

Livsmedelsprodukter för bebisar

Inte tillåtet.


Exempel på vad som inte är tillåtet:

- Modersmjölksersättning för barn som är yngre än 24 månader


Andra barnmatsprodukter som innehåller medicinska fördelar kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på licens och registrering

- Kontakta en TikTok-säljare om du vill ha mer information


Qatar, South Africa, United Arab Emirates

Ad topic

Details

Prescription medicines

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Healthcare supplements

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Pharmacies

May be allowed if the following requirements are met:

- Provide proof of approval and certification from the appropriate local regional regulating authority

- The ad must be restricted to users aged 18 years or older

Contraceptives

Not allowed.

Medical-related products or services

Not allowed.

Examples of what is not allowed:

- Private healthcare products, such as family planning, supplements, menstrual cups, or other similar products and services

- Infant food such as milk powder, dietary supplements, or other similar products

- Infant formula for children under the age of two

Medical claims

Not allowed.

Examples of what is not allowed:

- Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms. Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable

- Encouragement of self-diagnosis or discouragement of seeking proper medical advice

- Suggestions that the product or service is equivalent or better than prescription-only medicines

- Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments

- Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure"

- Featuring or appealing to people of 18 years and younger

- Before-and-after comparisons for over-the-counter medicines, medical devices, and food supplements

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Romania

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Not allowed:

- OTC medicines

Veterinary medicinal products may be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- Target users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Bear the CE or UKCA (UK Confirmity Assessed) marking

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Examples of what is not allowed:

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Examples of what is not allowed:

- Online services or apps for GP or medical consultation services

- Dental surgeries

Pharmacies

May be allowed if the following requirement is met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

Condoms and lubricants

Ads for condoms and lubricants may be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Annonsämne

Detaljer

Receptbelagda läkemedel

Inte tillåtet.

Receptfria läkemedel

Kan vara tillåtet om följande krav uppfylls:

- Annonsen måste begränsas till användare som är över 18 år

Medicintekniska produkter

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala tillsynsmyndigheter, såsom en licens från Private Hospitals and Medical Clinics Act (PHMCA)

- Annonsen måste begränsas till användare som är över 18 år


Exempel på vad som inte är tillåtet:

- Gynekologiska och andrologiska produkter eller tjänster, såsom tillskott, mediciner och sjukhus

Kliniker som utför kosmetiska ingrepp

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala tillsynsmyndigheter, såsom en licens från Private Hospitals and Medical Clinics Act (PHMCA)

- Annonsen måste begränsas till användare över 18 år

Plastikkirurgi

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala/regionala tillsynsmyndigheter, såsom en licens från Healthcare Services Act (HCSA)

- Annonsen måste begränsas till användare över 18 år


Exempel på vad som inte är tillåtet:

- Bröstförstoring

- Operationer för viktminskning

- Labiaplastik

- Bukplastik

- Rump- eller analvitalisering

- All annan estetisk intimkirurgi

Sjukvårdsinrättningar

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala tillsynsmyndigheter, såsom en licens från Private Hospitals and Medical Clinics Act (PHMCA)

- Annonsen måste begränsas till användare som är över 18 år

Apotek

Kan vara tillåtet om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala tillsynsmyndigheter, som en licens från Private Hospitals and Medical Clinics Act (PHMCA) från hälsovårdsministeriet

Kondomer

Kan vara tillåtet om följande krav uppfylls:

- Annonsen måste begränsas till användare över 18 år

Gynekologiska och andrologiska produkter eller tjänster

Graviditets- och ägglossningstestkit kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala/regionala tillsynsmyndigheter, såsom registrering på Food and Drug Administration (FDA) och en driftslicens (LTO)

- Annonsen måste begränsas till användare som är över 18 år


Appar eller apparater för spårning av menstruation och ägglossning kan tillåtas om följande krav uppfylls:

- Annonsen måste begränsas till användare som är över 18 år


Exempel på vad som inte är tillåtet:

- Orala preventivmedel, akut-p-piller eller dagen-efter-piller

- Andra produkter/tjänster inom gynekologi/andrologi som inte nämnts ovan

Livsmedelsprodukter för bebisar

Inte tillåtet.


Exempel på vad som inte är tillåtet:

- Modersmjölksersättning för barn som är yngre än 6 månader


Andra barnmatsprodukter som innehåller medicinska fördelar kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på licens och registrering

- Kontakta en TikTok-säljare om du vill ha mer information.


Slovenia

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Over-the-counter medicines and veterinary medicinal products may be allowed if the following requirements are met:

- Be registered with the appropriate regulating authorities.

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities

- The ad must be restricted to users aged 18 years or older

- Bear the CE or UKCA (UK Confirmity Assessed) marking

Cosmetic clinics

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities.

- The ad must be restricted to users aged 18 years or older.

Examples of what is not allowed:

- Invasive cosmetic procedures such as rhinoplasty, face or lip fillers, and microdermabrasion.

Medical institutions

Not allowed.

Pharmacies

Not allowed.

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Do not focus on sexual pleasure or be overtly sexual in nature

Cosmetics and beauty products

We do not allow cosmetic or beauty product ads to make medical claims.

Medical claims may be allowed if the following requirements are met:

- Obtain an approved medical license or certification.

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body.

- Exaggerated performance promises concerning a product's effect.

- Claims to remove or cure acne, remove wrinkles, or treat hair loss.

South Korea

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities, such as Ministry of Food and Drug Safety

- The ad must be restricted to users aged 18 years or older

- Include the deliberation number in the ad

- Contact your TikTok Sales Representative for more information

Medical devices

May be allowed if the following requirement is met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

Cosmetic clinics

May be allowed if the following requirements are met:

- Be registered with the appropriate local regulating authorities

-- Provide medical deliberation numbers in ad content by KMA

- The ad must be restricted to users aged 18 years or older

Examples of what is not allowed:

- Invasive and non-invasive breast-related procedures

Medical institutions

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Pharmacies

Not allowed.

Condoms

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Gynaecology and andrology products or services

Not allowed.

Baby food products

Not allowed.

Examples of what is not allowed:

- Infant formula for children 12 months and under

Other infant food products that contain medical benefits may be allowed if the following requirement is met:

- Provide proof of license and registration from appropriate local regulating authority

- Contact your TikTok Sales Representative for more information

Sri Lanka

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met; requirements are subject to change:

- Be certified by local health regulatory authorities

- Comply with all applicable laws and regulations

- The ad must be restricted to users aged 18 years or older

- Work with a TikTok Sales Representative to determine eligibility

Examples of what is not allowed:

- Gynaecology and andrology products or services, such as supplements, medicines, and hospitals

Medical devices

May be allowed if the following requirements are met; requirements are subject to change:

- Be certified by local health regulatory authorities

- Comply with all applicable laws and regulations

- The ad must be restricted to users aged 18 years or older

- Work with a TikTok Sales Representative to determine eligibility

Examples of what is not allowed:

- Gynaecology and andrology products or services, such as supplements, medicines, and hospitals

Cosmetic clinics

Not allowed.

Medical institutions

May be allowed if the following requirements are met; requirements are subject to change:

- Be certified by local health regulatory authorities

- Comply with all applicable laws and regulations

- The ad must be restricted to users aged 18 years or older

- Work with a TikTok Sales Representative

Contraceptives

Condom ads may be allowed if the following requirement is met:

- The ad must be restricted users aged 18 years or older

Gynaecology and andrology products and services

May be allowed if the following requirements are met:

- Be certified by local health regulatory authorities

- The ad must be restricted to users aged 18 years or older

Examples of what may be allowed:

- Emergency contraceptive pills

- Menstrual and ovulation trackers or tracking apps

- Morning-after pills

- Oral contraceptives

- Pregnancy and ovulation test kits

Examples of what is not allowed:

- Other gynecology andrology products or services not previously mentioned

Taiwan

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

- Include the deliberation number in the ad

- Contact your TikTok Sales Representative

Medical devices

May be allowed if the following requirement is met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

Cosmetic clinics

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities, such as Taiwan Ministry of Health and Welfare (MOHWC)

- The ad must be restricted to users aged 18 years or older

Note: There should not be any shocking or disturbing elements in surgical scenes.

Medical institutions

May be allowed if the following requirement is met:

- Contact your TikTok Sales Representative for information on certificate requirements.

Pharmacies

Not allowed.

Condoms and lubricants

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Gynaecology and andrology products or services

Not allowed.

Baby food products

Not allowed.

Examples of what is not allowed:

- Infant formula for children 12 months and younger

Other infant food products that contain medical benefits may be allowed if the following requirement is met:

- Provide proof of license and registration

- Contact your TikTok Sales Representative for more information

Annonsämne

Detaljer

Receptbelagda läkemedel

Inte tillåtet.

Receptfria läkemedel

Kan tillåtas om följande krav uppfylls:

- Var registrerad hos relevant lokal/regional tillsynsmyndighet, såsom att inneha licens för Food and Drug Administration (FDA)

- Annonsen måste begränsas till användare som är över 18 år

Medicintekniska produkter

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal/regional tillsynsmyndighet, som en licens från Food and Drug Administration (FDA)

- Annonsen måste begränsas till användare som är över 18 år


Exempel på vad som inte är tillåtet:

- Gynekologiska och andrologiska produkter eller tjänster, såsom tillskott, mediciner och sjukhus

Kliniker som utför kosmetiska ingrepp

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala eller regionala tillsynsmyndigheter, såsom Department of Health Service Support (DoHSS) från hälsovårdsministeriet

- Annonsen måste begränsas till användare över 18 år

Plastikkirurgi

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala eller regionala tillsynsmyndigheter, såsom Department of Health Service Support (DoHSS) från hälsovårdsministeriet

- Annonsen måste begränsas till användare över 18 år


Exempel på vad som inte är tillåtet:

- Bröstförstoring

- Operationer för viktminskning

- Labiaplastik

- Bukplastik

- Rump- eller analvitalisering

- All annan estetisk intimkirurgi

Sjukvårdsinrättningar

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala eller regionala tillsynsmyndigheter, såsom Department of Health Service Support (DoHSS) från Thailands hälsovårdsministerium

- Annonsen måste begränsas till användare som är över 18 år

Apotek

Kan vara tillåtet om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala eller regionala tillsynsmyndigheter, såsom ett tillstånd för apoteksverksamhet från Thailands hälsovårdsministerium

Kondomer

Kan vara tillåtet om följande krav uppfylls:

- Annonsen måste begränsas till användare som är över 18 år


Inte tillåtet:

- Annonser som marknadsför kondomer som fokuserar på sexuell njutning eller som är av uppenbart sexuell karaktär

Gynekologiska och andrologiska produkter eller tjänster

Graviditets- och ägglossningstestkit, appar eller apparater för spårning av menstruation och ägglossning kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämplig lokal/regional tillsynsmyndighet (som en licens från Food and Drug Administration (FDA))

- Annonsen måste begränsas till användare som är över 18 år


Exempel på vad som inte är tillåtet:

- Orala preventivmedel, akut-p-piller eller dagen-efter-piller

- Andra produkter/tjänster inom gynekologi/andrologi som inte nämnts ovan

Livsmedelsprodukter för bebisar

Inte tillåtet.


Exempel på vad som inte är tillåtet:

- Modersmjölksersättning för barn som är yngre än 12 månader


Andra barnmatsprodukter som innehåller medicinska fördelar kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på licens och registrering

- Kontakta en TikTok-säljare om du vill ha mer information


Turkey

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Not allowed.

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to audiences aged 18 years or older

Healthcare supplements

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to audiences aged 18 years or older

Cosmetic clinics

Not allowed.

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from local Ministry of Health

- The ad must be restricted to audiences aged 18 years or older

Pharmacies

Not allowed.

Contraceptives

Not allowed.

Medical-related products or services

Not allowed.


Examples of what is not allowed:

- Private healthcare products, including but not limited to family planning, supplements, menstrual cups, and other similar products or services

- Infant food such as milk powder, dietary supplements, or other similar products

- Infant formula for children under the age of two

Medical claims

Not allowed.

Examples of what is not allowed:

- Medicinal claims to treat, cure, heal, or prevent any medical condition, disease, or symptoms. Implications that serious medical conditions such as cancer, HIV, COVID-19, multiple sclerosis (MS), motor neuron disease (MND), or Parkinson's disease are treatable.

- Encouragement of self-diagnosis or discouragement of seeking proper medical advice

- Suggestions that the product or service is equivalent or better than prescription-only medicines

- Claims that the product or service can offer similar results as any prohibited cosmetic or surgical treatments

- Suggestions or claims that the product or service is a "miracle" or "holds the secret or cure"

- Featuring or appealing to people of 18 years and younger

- Before-and-after comparisons for over-the-counter medicines, medical devices, and food supplements

Cosmetics and beauty products

May be allowed if the following requirements are met:

- Do not make medical claims

- To make a medical claim in your ad, you must have an approved medical license or certification

Examples of what is not allowed:

- Performance promises referencing permanent changes to the human body

- Exaggerated performance promises concerning a product's effect

- Claims to remove or cure acne, remove wrinkles, or treat hair loss

Annonsämne

Detaljer

Receptbelagda läkemedel

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala eller regionala tillsynsmyndigheter, såsom US Food and Drug Administration (FDA)

- Annonsen måste begränsas till användare som är över 18 år

Receptfria läkemedel

Kan tillåtas om följande krav uppfylls:

- Lokala lagar och bestämmelser uppfylls

- Certifieringar från lämpliga lokala eller regionala tillsynsmyndigheter kan krävas

- Inhämta nödvändigt godkännande och certifiering från lämpliga lokala eller regionala tillsynsmyndigheter, såsom US Food and Drug Administration (FDA)

- Annonsen måste begränsas till användare över 18 år

Medicintekniska produkter

Kan tillåtas om följande krav uppfylls:

- Lokala lagar och bestämmelser uppfylls

- Certifieringar från lämpliga lokala eller regionala tillsynsmyndigheter kan krävas

- Annonsen måste begränsas till användare över 18 år

Kliniker som utför kosmetiska ingrepp

Kan tillåtas om följande krav uppfylls:

- Lokala lagar och bestämmelser uppfylls

- Annonsen måste begränsas till användare över 18 år


Exempel på vad som kan tillåtas:

- Fillers

- Microdermabrasion-tjänster

Plastikkirurgi

Inte tillåtet.


Undantag: Hårtransplantationer kan tillåtas om annonsen begränsas till användare över 18 år.

Sjukvårdsinrättningar

Kan tillåtas om följande krav uppfylls:

- Lokala lagar och bestämmelser uppfylls

- Certifieringar från lämpliga lokala eller regionala tillsynsmyndigheter kan krävas

- Annonsen måste begränsas till användare över 18 år

Apotek

Annonser för fysiska apotek och onlineapotek kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på certifiering från en tredjepartsorganisation, såsom National Association of Boards of Pharmacy (NABP) eller LegitScript, eller motsvarande på regional nivå

Kondomer och glidmedel

Kan tillåtas om följande krav uppfylls:

- Annonsen måste begränsas till användare som är över 18 år

- Får inte fokusera på sexuell njutning eller vara av uppenbart sexuell karaktär


Uruguay

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Medical devices

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Cosmetic clinics

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Medical institutions

May be allowed if the following requirements are met:

- Provide proof of approval and certification from appropriate local regional regulating authorities

- The ad must be restricted to users aged 18 years or older

Example of what is not allowed:

- Plastic surgery

Pharmacies

May be allowed if the following requirement is met:

- The ad must be restricted to users aged 18 years or older

Dietary supplements

May be allowed if the following requirement is met:

- Per appropriate local regulations, include a disclosure in Spanish, or applicable local language, to explain potential health risks and/or effects the product can cause

Condoms and lubricants

May be allowed if the following requirements are met:

- The ad must be restricted to users aged 18 years or older

- Possess certification from appropriate local regional regulating authorities

- Do not focus on sexual pleasure or be overtly sexual in nature

Medical-related products or services

Not allowed.

Example of what is not allowed:

- Herbal remedies that claim to cure illnesses

Annonsämne

Detaljer

Receptbelagda läkemedel

Inte tillåtet.

Receptfria läkemedel

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala/regionala tillsynsmyndigheter, som en licens från Drug Administration of Vietnam (DAV)

- Annonsen måste begränsas till användare som är över 18 år

Medicintekniska produkter

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala/regionala tillsynsmyndigheter, som licens för hälsoministeriet (MOH) för medicintekniska produkter

- Annonsen måste begränsas till användare som är över 18 år


Exempel på vad som inte är tillåtet:

- Gynekologiska och andrologiska produkter eller tjänster, såsom tillskott, mediciner och sjukhus

Kliniker som utför kosmetiska ingrepp

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala/regionala tillsynsmyndigheter, som licens för hälsoministeriet (MOH)

- Annonsen måste begränsas till användare över 18 år

Plastikkirurgi

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala/regionala tillsynsmyndigheter, som en yrkeslicens från hälsodepartementet för individuella kirurger

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala/regionala tillsynsmyndigheter, som en verksamhetslicens från hälsodepartementet för kliniker eller sjukhus

- Annonsen måste begränsas till användare över 18 år


Exempel på vad som inte är tillåtet:

- Bröstförstoring

- Operationer för viktminskning

- Labiaplastik

- Bukplastik

- Rump- eller analvitalisering

- All annan estetisk intimkirurgi

Sjukvårdsinrättningar

Kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på godkännande och certifiering från lämpliga lokala/regionala tillsynsmyndigheter, Ministry of Health (MOH) – licens för medicinsk institution

- Annonsen måste begränsas till användare som är över 18 år

Apotek

Kan vara tillåtet om följande krav uppfylls:

- Tillhandahålla bevis på godkännande och certifiering från lämpliga lokala eller regionala tillsynsmyndigheter, såsom ett tillstånd för apoteksverksamhet från Vietnams hälsovårdsministerium

Kondomer

Kan vara tillåtet om följande krav uppfylls:

- Annonsen måste begränsas till användare som är över 18 år


Exempel på vad som inte är tillåtet:

- Annonser som marknadsför kondomer som fokuserar på sexuell njutning eller som är av uppenbart sexuell karaktär.

Gynekologiska och andrologiska produkter eller tjänster

Graviditets- och ägglossningstestkit, appar eller apparater för spårning av menstruation och ägglossning, orala preventivmedel, dagen-efter-piller eller akuta preventivmedel kan tillåtas om följande krav uppfylls:

- Annonsen måste begränsas till användare över 18 år


Exempel på vad som inte är tillåtet:

- Andra produkter/tjänster inom gynekologi/andrologi som inte nämnts ovan

Livsmedelsprodukter för bebisar

Inte tillåtet:

Exempel på vad som inte är tillåtet:

- Modersmjölksersättning för barn som är yngre än 6 månader


Andra barnmatsprodukter som innehåller medicinska fördelar kan tillåtas om följande krav uppfylls:

- Tillhandahåll bevis på licens och registrering

- Kontakta en TikTok-säljare om du vill ha mer information


Promote on TikTok

In the following markets, Promote is the only form of paid ads that is allowed:


Albania, Brunei, El Salvador, Ethiopia, Honduras, Kyrgyzstan, Laos, Libya, Mali, Mauritius, Monaco, Myanmar, Nicaragua, Senegal, Tanzania, Uganda

Ad topic

Details

Prescription medicine

Not allowed.

Over-the-counter medicines

Not allowed.

Medical devices

Not allowed.

CBD and hemp-related products

Not allowed.

Cosmetic clinics

Not allowed.

Cosmetics with medical claims

Not allowed.

Medical institutions

Not allowed.

Pharmacies

Not allowed.

Dietary supplements

Not allowed.

Condoms and lubricants

Not allowed.

Medical-related products or services

Not allowed.

Baby food products

Not allowed.

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Innehåll
  • Princip
  • Hälsorelaterade produkter och tjänster
  • Medicintekniska produkter
  • Kosmetiska produkter med hampa och cannabinoider (CBD)
  • Marknadsspecifika krav
  • Promote on TikTok
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