网站度量
网站数据连接
网站事件和参数
TikTok 网站度量工具
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- 关于 TikTok Pixel
- 如何设置和验证 TikTok Pixel
- 使用 TikTok Pixel 强化数据回传
- How to Enable Auto Event Setup
- 使用 Pixel 助手进行排查
- How to troubleshoot Pixel activations not showing in TikTok Ads Manager
- 关于通过 TikTok Pixel 使用 Cookie
- About Web Modeled Conversions
- 关于适用于 Ecwid 的 TikTok Pixel
- About Single Page Application Pageview Measurement for TikTok Pixel
- 如何在 TikTok 广告管理平台上排查 Pixel 可见性问题
- 关于事件 API
- 事件 API 使用入门
- 关于事件 API 有效负载转换器
- TikTok 事件生成器
- 如何使用事件生成器设置事件和参数
- 网站事件转化合作伙伴集成
- 如何在 TikTok 事件管理工具中使用 Google 跟踪代码管理器设置 TikTok Pixel
- 如何在 Google 跟踪代码管理器中设置用于服务器端代码植入的事件 API
- 商务中心中的“Pixel 共享”
- How to set up pixel signal postback
- How to set up a secure data connection with TikTok through SignalSight
- How to set up a TikTok conversions destination with Twilio Segment
- How to set up a secure data connection with TikTok through Tealium
- How to set up a secure data connection with TikTok through DataHash
- How to set up a TikTok conversions destination with Adobe
- How to set up a TikTok conversions destination with Tealium
- How to set up a secure data connection with TikTok through mParticle
- How to set up a secure data connection with TikTok through Hightouch
- How to set up a secure data connection with TikTok through Blotout
- How to set up a secure data connection with TikTok through Grivy
- How to set up a secure data connection with TikTok through Anytrack
- How to set up a secure data connection with TikTok through Gamesight
- How to set up a secure data connection with TikTok through Elevar
- How to set up a pixel implementation with TikTok through TicketMaster
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TikTok 事件管理工具
事件匹配
TikTok 购买后调查
- 度量 /
- 网站度量 /
- 网站数据连接 /
关于 TikTok 网站数据连接
TikTok data connections are set up for web ads measurement and optimization through TikTok Pixel or Events API integration. You can use these web data connections through selected third party partners or through a manual setup.
借助 TikTok 网站度量工具，你将可以：
度量广告投放效果：基于具体的转化事件度量广告支出回报率 (ROAS)。
优化广告投放：通过创建优化事件，定向更有可能访问你网站的受众。例如，“加入购物车”或“付费”。
建立营销受众：创建受众，以重新吸引网站访客，并发现类似的新客户。
Key terms
TikTok Pixel is a piece of code that you can place on your website that allows you to share website events with TikTok.
TikTok Events API provides advertisers with a reliable connection between TikTok and advertiser's marketing data, across web, app, and offline (eg. Store, CRM) channels with the ability to customize the information they share with TikTok.