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最近更新时间：2024 年 11 月

TikTok data connections are set up for web ads measurement and optimization through TikTok Pixel or Events API integration. You can use these web data connections through selected third party partners or through a manual setup.

借助 TikTok 网站度量工具，你将可以：

  • 度量广告投放效果：基于具体的转化事件度量广告支出回报率 (ROAS)。

  • 优化广告投放：通过创建优化事件，定向更有可能访问你网站的受众。例如，“加入购物车”或“付费”。

  • 建立营销受众：创建受众，以重新吸引网站访客，并发现类似的新客户。


Key terms

  • TikTok Pixel is a piece of code that you can place on your website that allows you to share website events with TikTok.

  • TikTok Events API provides advertisers with a reliable connection between TikTok and advertiser's marketing data, across web, app, and offline (eg. Store, CRM) channels with the ability to customize the information they share with TikTok.



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