Pengukuran Web
How to set up a secure data connection with TikTok through Elevar
TikTok for Business offers many tools that let you share the actions people take on your website with TikTok. When you share these events with TikTok, you can better optimize your campaigns and measure ad performance.
This article describes how to setup a secure data connection through Elevar. Elevar supports connection via the TikTok Pixel and Events API.
For more information on these connection tools, please review the following resources:
Prerequisites
Before you can enable your TikTok Events API Destination, you will need to:
Install Elevar's Data Layer & Shopify Source on your store. Follow our guide on How to Implement the Shopify Source.
Confirm your existing TikTok Pixel is not created via Shopify Method. [ How do I do this? ]
Once you've confirmed these prerequisites, setup the integration by the following steps:
Step 1: Generate a TikTok Access Token
Step 2: Add UTM & ttclid Query Parameters to your TikTok Links
Step 3: Navigate to the TikTok Events API Install Wizard in your Elevar App
You do not need to set up your TikTok Pixel separately as Elevar will load it on your behalf.
Step 1: Generate a TikTok Access Token
Learn where to find your TikTok Access Token in order to integrate with TikTok Events API.
Go to TikTok Ads Manager. Hover over the Tools option and click on Events to open Events Manager.
On the right side under Datasets overview, click the Pixel you want to use.
Click the Settings tab and scroll to the bottom until you see Events API.
Click Generate Access Token.
Copy the Access Token value and paste into the corresponding field on Elevar.
Step 2: Add UTM & ttclid Query Parameters to your TikTok Links
Start by adding UTM parameters to your TikTok Ad URLs. [ How do I do this? ]
If your old links were something like this:
https://yourdomain.com
They will now be similar to this:
https://yourdomain.com?utm_source=tiktok&utm_medium=paidsocial
Add "ttclid" as a query parameter at the end of your URLs
&ttclid=__CLICKID__
Your links that you just configured to mirror the below:
https://yourdomain.com?utm_source=tiktok&utm_medium=paidsocial
Will now have the ttclid added similar to this:
https://yourdomain.com?utm_source=tiktok&utm_medium=paidsocial&ttclid=__CLICKID__
The CLICKID is TikToks "macro" and should be left exactly as it's shown above.
More info here - https://ads.tiktok.com/marketing_api/docs?rid=959icq5stjr&id=1701890980108353
Step 3: Navigate to the TikTok Events API Install Wizard in your Elevar App
1. In your Elevar App, navigate to My Tracking Select Add Destination Find and select TikTok.
2. You'll be taken to an Overview Page, select Get Started
Select your Events
By default, we've already selected the standard recommended events for you! Most likely, you won't need to adjust anything and can just select Save to continue to the next step. If you'd like to customize your events choose I want to customize events manually
If you are a subscription business then you have the option to also enable the "Subscribe" event. Selecting this option will trigger a "Subscribe" event to fire anytime your customers purchase a subscription (e.g. Subscription First Order). If you also sell one-time products via native Shopify checkout then this event can help you distinguish between first-time and subscription purchases inside of TikTok.
Note: recurring orders are handled separately in the Subscription settings below.
If applicable, Enable Consent Mode
If consent is required, follow these steps to enable consent mode & select your consent categories.
If consent is not required, click Save & Continue.
Select Content Type
Select your Content Type. Product Group is the most common and TikTok is expecting a value of Product Group or Product. What you select here depends on what value you pass in your catalog. If you are sending product ID select Product Group. If you are sending Variant ID, select Product.
Select your Product Identifier
Product ID is the most common primary "content_id" in TikTok catalog integrations. You'll want to match the product identifier used in your Pixel/Events API to the product identifier you use in your Product Catalog in TikTok.
If you are migrating from the native Shopify <> TikTok Channel, then you will likely leave this as Product ID. The Shopify <> TikTok Channel uses the Product ID by default, so this will map over as you currently have it.
Elevar's pre-built tags also use Product ID by default. So if you select Product ID in this step, nothing further needs to be done. You can save & continue to the next step.
If you choose a different Product Identifier for your TikTok Events API, be sure to change your TikTok tags in Google Tag Manager to match! This will need to be updated for your Product View, Add to Cart, Initiate Checkout, and Purchase TikTok Tags in Google Tag Manager.
Filter Transactions
This step allows you to control exactly what purchase events are sent to TikTok's Events API. You can block orders based on Source Channel Names, Order Tags or Order Gateways.
We recommend blocking some transactions. When you select this option we will automatically block return and exchange orders from the channels show in the selected channels block. Choose Customize to add additional channels.
A common scenario where you may want to block orders is offline orders. Learn how to block these orders in this guide.
Not sure if you need to block orders? Look at what Sales Channels you have in Shopify!
Configure Subscription Settings
Do you sell subscription products? If you do, you can choose to send first-time orders only or first-time + recurring orders to your marketing destination.
Add in Your TikTok Pixel & Access Token
Paste your TikTok Pixel ID
Paste your TikTok Access Token
Select Save & Continue
Web Container Setup
Select Download Pre-Built Web Tags. Then import & publish these tags in Google Tag Manager. How do I do that?
Select Mark as Complete
Test the TikTok Events API Integration [Recommended]
Follow this guide on how to test the TikTok Events API.
Go Live
Select Go Live on the Overview Page to launch your new TikTok data connection.
Be sure to remove any pre-existing TikTok setup if you haven't already done so! (if you're using native Shopify follow this guide