Реклама в TikTok
Начало работы с объявлениями TikTok Shop Ads
В настоящее время TikTok Shop доступен в Индонезии, Малайзии, Сингапуре, Таиланде, Великобритании, США, во Вьетнаме и на Филиппинах. Если у вас еще нет TikTok Shop, создайте его здесь.
Когда у вас будет TikTok Shop, вы сможете настроить объявления Shop Ads в Seller Center. Сначала откройте Seller Center и перейдите в раздел Ads («Реклама») слева.
In the Ads section, if you can already see the Create Campaign button or the Create Ads button, this means you can immediately proceed to create ads. Otherwise, please complete the necessary steps given on the page which may include the following:
Connecting Business Center account
Connecting Ads Manager account
Connecting TikTok account
After clicking the Create Campaign button, you might be redirected to TikTok Ads Manager. Always select Product Sales as your campaign objective with TikTok Shop as the product source, then create and publish your ads.
See Getting Started with Video Shopping Ads, Getting Started with LIVE Shopping Ads and Advertise using product images from TikTok Shop for more information.
Если вы не можете открыть раздел Ads или у вас возникли другие проблемы, см. раздел «Устранение проблем» ниже.
Устранение проблем
In Seller Center, I cannot see the Ads tab on the left. What should I do?
For the United States, please click the Marketing section on the left and then click the Ads section on the left.
Please ensure that you have logged into Seller Center using a user email address that has Shop Owner or Admin or Advertising Manager permission. If you do not have this Seller Center permission, please request your Shop Owner or Admin to grant you this Seller Center permission.
After being granted this Seller Center permission, if you still cannot see the Ads tab on the left, please clear your browser cache & cookies, restart your browser, log into Seller Center again, and go to the Ads tab again.
In Seller Center, in the Ads tab, I see the below "Invalid Shop Status" error message. What should I do?
This means that your shop has not completed the process to start selling products. Your shop should first complete the necessary process in the Seller Center and have a product available for purchase.
After that, you should no longer see this error message. Please complete the necessary steps given on the page and then click the Create Campaign button.
In Seller Center, in the Ads tab, I wish to connect my existing Business Center account, but I am unable to see it appear. What should I do?
You should ensure that the email address you are using to log into Seller Center currently has admin access to your existing Business Center.
Alternatively, you can create a new Business Center account by following the necessary steps given on the page and then clicking the Create Campaign button.
In Seller Center, in the Ads tab, I wish to connect my existing Ads Manager account, but I am unable to see it appear. What should I do?
You should ensure that your existing Ads Manager account is currently connected to the Business Center.
Alternatively, you can create a new Ads Manager account by following the necessary steps given on the page and then clicking the Create Campaign button.
Я хочу добавить другого участника в Seller Center на вкладке Ads («Реклама»). Что нужно сделать?
Перейдите в раздел Account Management («Управление аккаунтом») на вкладке Ads, выберите Manage Members («Управление участниками»), а затем пригласите новых участников или назначьте существующих, чтобы предоставить им разрешения на рекламный аккаунт, магазин и аккаунт TikTok.
In Seller Center, in the Ads tab, I wish to create a new Ads Manager account. What should I do?
In the Ads tab, you should go to Account Management, select Add Account, and then complete the necessary steps given on the page.
Я хочу подключить другой существующий аккаунт Рекламной платформы на вкладке Ads («Реклама») в Seller Center. Что нужно сделать?
Перейдите в раздел Account Management («Управление аккаунтом») на вкладке Ads, выберите Add Account («Подключить аккаунт»), а затем выполните инструкции, отображаемые на этой странице.
In Seller Center, in the Ads tab, I wish to connect another TikTok account. What should I do?
In the Ads tab, you should go to Account Management, select Connect Account, and then complete the necessary steps given on the page.
In Seller Center, in the Ads tab, I wish to share access with partners. What should I do?
In the Ads tab, you should go to Account Management, select Partner Management, select Add Partner, and then complete the necessary steps given on the page.
Я хочу подключить другой существующий аккаунт Business Center на вкладке Ads («Реклама») в Seller Center. Что нужно сделать?
Перейдите в раздел Account Management («Управление аккаунтом») на вкладке Ads, выберите Partner Management («Управление партнерами»), нажмите Add Partner («Добавить партнера»), а затем выполните инструкции, отображаемые на этой странице.
