How to create Catalog Ads for the App sales objective

Catalog Ads are an ad solution that uses images, videos, and product information from your Catalog to create personalized ads. You can use Catalog Ads to help your app reach new and existing engaged audiences, and personalize product recommendations based on their interest and behaviors.

Before you begin

• Create a catalog with products. You will need at least four deliverable (in stock, approved, and activated) products to run a Catalog Ads.

• Create single video or carousel ad formats by leveraging images or videos from your product catalog.

Note: When using a catalog as the product source, it does not require setting up TikTok Shop. If you would like to promote your TikTok Shop products, learn about Video Shopping Ads (for TikTok Shop).

Learn about the best practices Catalog Ads.

How to create Catalog Ads

To create Catalog Ads for app:

1. Log in to TikTok Ads Manager.

2. Click Campaign at the top of your dashboard.

3. Click +Create.

4. Select Sales as your advertising objective.

5. Choose App as your sales destination.

6. Choose Manual campaign.

7. Complete your ad settings and click Continue.

8. In the Product source details section, choose a Catalog or create a new one.

9. In the Optimization location section, choose the app you want to promote.

10. If you want to use Spark Ads, go to Identity and click Use TikTok account to deliver Spark Ads.

11. In the Product details section, choose the products you want to feature in your ad. You can choose:

    • All products: Dynamically feature all the products in your catalog.

    • Product set: Your ad will dynamically feature products from the product set you choose.

    • Specific products: Choose up to 20 products from your catalog.

12. In the Ad details section, select the creative you want to use for your ad. You can choose from multiple formats:

    • Turn on Use catalog creative to generate a video or carousel using images and product details from your product catalog.

    • Click +Add videos to choose videos from your library to feature in your ad.

    • Click +Create new to upload a new video or generate one with Smart Video.

13. Choose the interactive add-ons you want to add. Choose Single add-on to create an add-on or select one from the add-on library. Choose Dynamic add-on to automatically show add-ons people are most likely to engage with.

14. Turn on Deferred deeplink if you want to direct people to a specific product page or custom deeplink in your app the first time they click on your ad. You can add URL parameters to track which ads directed people to your app. Learn more about URL parameters for Carousel Ads.

15. Complete the rest of your campaign settings. When you're finished, click Publish all.

Your Catalog Ads and the products in your Catalog will be submitted for review. When your ads are approved, they'll appear in the placements you chose. You can edit your ads any time in the Campaign tab in TikTok Ads Manager.

Learn more

• How to create Catalog Ads in TikTok Ads Manager

• How to create a Catalog

• How to create a Catalog Carousel on TikTok Ads Manager