About Video Shopping Ads with Catalog for TikTok One

Video Shopping Ads (VSA) with Catalog for TikTok One automatically syncs creator-submitted videos to specific products automatically. With this solution, advertisers can easily launch multiple products from a single Catalog when creating a TikTok One campaign.

Availability

Video Shopping Ads (VSA) with Catalog for TikTok One is available to select customers and regions. Please contact your dedicated TikTok sales representative for access to these features. See below for availability.

• Region: Select regions and customers

• Platform: TikTok One's creator content at scale solution

• Ad types: In-feed ads only (not available for Spark Ads from either a Business Account or Personal Account).

• Ad objectives: Sales

• Product delivery methods: Advertiser shipping, redeem code

Before you begin

Before selecting products from your Catalog for your VSA with Catalog campaign for TikTok One, you must have created a Catalog with products. Learn how to create a Catalog.

How to integrate VSA with Catalog for a TikTok One Physical product campaign

A VSA with Catalog campaign for TikTok One uses the Physical Product campaign setup. See the full instructions for how to create a Physical Product campaign for TikTok One.

When setting up your Physical Product campaign for TikTok One, ensure that you select the following:

1. Under Creative distribution, select In-feed ads.

2. Under Product type, select Physical product.

3. Under Product info, click Select from catalog and add the products that you want to include for the creator videos (up to 1,000 products). Then, keep the Auto-sync ads to product catalog toggled on.

4. Complete the remaining campaign details and click Submit.

With the Auto-sync ads to product catalog toggle on, when creators submit their videos, the videos will be synced to Catalog Manager with specific products linked automatically. These creator videos become "ads to be launched" in your order details page. You may request edits, which will pause the sync to the catalog. When satisfied, you can click Sync to catalog.

How to launch your VSA with Catalog campaign for TikTok One

VSA with Catalog ads are launched via TikTok Ads Manager. For VSA with Catalog ads that utilize the creator videos synced with your TikTok One campaign, start creating a campaign in TikTok Ads Manager and use the parameters below. Learn more about the full parameters for creating VSA with Catalog campaigns.

1. Create a new campaign with the Sales ad objective, selecting Catalog.

2. Select the Catalog that has the binded product videos from the prior steps.

3. For Optimization event, select Complete Payment.

4. For Optimization goal, select Conversion.

5. For Product details, select All products.

6. Under Ad format, select Catalog video then select your videos.

7. Under Destination, ensure that the correct UTM parameters are applied by selecting Build URL parameters and click Apply. For Call to action, select Shop now.

If you selected Auto-sync ads to product catalog, you will be able to check the synced videos in Catalog Manager on the Videos page under Your videos. The videos then can be selected as the creative source of Catalog Video format. Hover over the video name and click View to check the video and the automatically linked product information. You can also link additional products to the video by selecting the name or ID.