Age and Gender Targeting

Ostatnia aktualizacja: март 2025 г.

TikTok Ads Manager supports age and gender targeting.

The following best practices will help you comply with TikTok Ad policy:

Language: Ensure language in your ad creative and copy are accepted in your target location(s). Remove any symbols, incorrect spelling, or gimmicky use of spelling in your display name.
Actions: Avoid advising users to take actions that aren't supported on the app, such as swiping up or displaying a mouse cursor.
Media: Make sure you're using high quality media that meets our image specifications and video specifications. Clear audio is required for video ads.
Consistency: Ensure that your ad creative and display name are consistent with your landing page. Any products featured in an ad should be shown on your landing page.
Authorized Use: Avoid using any elements without required permission in both your ad and your landing page. For example, brands, hashtags, copyrighted media, imitations and replicas.

Note: This is not a comprehensive list of disapproval reasons or suggested actions.