About TikTok Lite (outside of Japan and Korea)

TikTok Lite, outside of Japan and Korea, is a data-light version of the main TikTok app. It’s designed to be faster, use less data, and work efficiently on slow networks and with older and less powerful smartphones. TikTok Lite is smaller in size compared to the main app and so, it also occupies less storage space on a user's phone.

Different from the TikTok Lite (Japan & Korea) which is unique to Japan & Korea with a Coin tab, the data-light version TikTok Lite is only available in Android operating system.

Learn more about TikTok Lite (Japan and Korea).

Features and Availability

TikTok Lite is available in over 150 countries across Europe, Latin America, Asia, Africa, and the Middle East. While TikTok Lite is widely available, advertising support is limited to select markets within these regions. TikTok Lite offers similar placements to the main app, including the For You page, Profile Feed, Search tab, and Following feed.

Up to date, we have offered advertisers the opportunity to deliver ads onto TikTok Lite through Brand Auctions (All objectives are supported) and Performance Auctions (Traffic, Lead Generation, App Installs, Web Conversion objectives are supported) via TikTok Ads Manager.

All campaigns and ad groups for performance objectives (Web conversion, App promotion, Lead generation) targeting the main TikTok app are also eligible to show on TikTok Lite within the targeted location. We do not break-down reporting for TikTok Lite. Advertisers will see performance and delivery results for all placements combined in TikTok Ads Manager.

Benefits for Advertisers

TikTok Lite extends the reach of the main TikTok app, helping advertisers access a broader audience. Ads created for TikTok in monetized countries may automatically appear on TikTok Lite for users in the targeted country.