So fügst du Ereignisse hinzu oder bearbeitest sie (Event Builder und benutzerdefinierter Code)

TikTok Events Manager provides two options for adding and editing as part of your data connection setup process.

• TikTok Event Builder: Allows you to configure your events and parameters via buttons or URL through a simplified visual UI without the need for manual coding.

• TikTok Custom Code: Allows you to customize your events and parameter configuration and generates code for implementation

TikTok Events Manager allows you to toggle between the two setup options. Event Builder will be the setup path by default, but should you choose to go through the custom setup.

Before getting started

• Ensure that all of your webpages have the TikTok Pixel base code installed

• Make sure you have edit permissions for the pixel

• If Content Security Policy is enabled on your website, review the developer documentation for additional setup recommendations

Note: Performance ad solutions as measurement tools within TikTok such as value optimization, Video Shopping Ads, and ROAS reporting may require specific event and parameter configuration. For value optimization, ensure you add 'Value' and 'Currency' to your events. For Video Shopping Ads and Catalog Management solutions, ensure you add 'Content ID' and 'Content Type' parameters to your events.

About the TikTok Event Builder

The TikTok Event Builder is a tool to setup up events and parameters on your website without coding. Event Builder can suggest events and parameters based on information on your web page. The tool analyzes your website's button text and elements to suggest relevant standard events and parameters. Additionally, you can manually add specific events by selecting buttons or URL keywords.Note: TikTok Event Builder is specifically designed for configuring events and parameters with the TikTok Pixel. If you're following TikTok best practices and leveraging both pixel and Events API together, ensure that you have the same events and parameters setup in yourAfter you create and add the TikTok Pixel base code to your site, you can leverage the Event Builder tool to configure your events. Should you need to setup events for both Pixel and Events API you can also do so via custom code. Simply select 'switch to custom code' in the TikTok Events Manager UI after the base code is installed.There are two options to configure Events via Event Builder:

1. Button Clicks: Measure when a specific button or element is clicked. The event builder highlights clickable buttons and elements, such as add to cart button, search field, etc. Click the button or element you would like to measure or optimize.

2. URL Visits: Measure when a URL with specified keyword is visited. For instance, when a user reaches a page with "/product" in the URL, you can set up the event as "ViewContent" to measure and optimize all visits to URLs with "/product" keyword. This method helps track actions on pages with consistent URL keywords, like product detail pages, order confirmation page, or thank you page after a purchase.

How to set up Events and Parameters with Event Builder

Once you've added the TikTok Pixel to your site:

1. Go into TikTok Ads Manager account and select Tools.

2. Select Data Sources in the left side panel and select the pixel on the site.

3. Select Complete Setup.

4. Add in your business URL and click to launch Event Builder (note: event builder will launch on your website in a tab).

5. Select whether you want to add events via button clicks or URL

To create events from buttons:

1. In Event Builder, choose Add event, and click on Button Click, then Next.

2. Click on the desired highlighted element on the webpage and click Next.

3. Select the event type from the dropdown menu that best describes this user action, eg. AddToCart.

4. Add parameters such as 'Value', 'Currency', 'Content ID', and 'Content Type' and click Confirm to save your changes.

   1. Elements for 'Value' will be highlighted on your webpage, and you must set the 'Currency' in the dropdown.

   2. Elements for 'Content ID' on your webpage, and you must set the 'Content Type' in the dropdown

      1. 'Content ID' needs to match 'SKU ID' in your catalog if you are using Video Shopping Ads

5. Click Add Event to setup additional events on your webpage.

6. Once you are done, click Finish Setup.

Your changes may take up to 30 minutes to be effective.

Create events from URL:

1. In Event Builder, choose Add event, and click on URL Visits, then Next.

2. Select the event type from the dropdown menu.

3. Specify the URL keyword for the page you wish to measure.

4. Add parameters such as 'Value', 'Currency', 'Content ID', 'Content Type' and click Confirm.

   1. The tool will highlight elements for 'Value' on your webpage, and you can set the 'Currency' in the dropdown

   2. The tool will highlight elements for 'Content ID' on your webpage, and you can set the 'Content Type' in the dropdown

5. Click Add Event to setup additional events on your webpage.

6. Once you are done, click Finish Setup.

Your changes may take up to 30 minutes to be effective.

After you've set up events and parameters, you're all set! You can view and manage your events in TikTok Events Manager. Learn more about web diagnostics or Pixel Helper for troubleshooting support if you encounter issues.

About the TikTok Custom Code

The TikTok Custom Code setup will allow you to customize your event and parameter configuration via the TikTok Events Manager UI and provide code for event configuration. To use Custom Code, simply select the 'switch to custom code' option. This option allows you to manually select which events and parameters you'd like to configure.

How to set up Events and Parameters with Custom Code

After you create and add the TikTok Pixel base code to your site, you have the option to use Custom Code. Once you've added the TikTok Pixel to your site:

1. Go into TikTok Ads Manager account and select Tools.

2. Select Data Sources in the left side panel and select the pixel on the site.

3. Select Complete Setup.

4. Add in your business URL and select switch to custom code.

5. Select the events and parameters you wish to setup.

Note: If you are unsure of which events to configure, a dropdown option for templatized events and parameter options are available. Select the category that is most relevant to your business and review the recommended events and parameters before moving forward. Should you want to add or remove specific events and parameters, simply select or deselect those events and parameters

6. Select Next and the event code will be generated to implement onto your website.

Note: Prior to installing event code, make sure you have properly installed your base code in the previous step. Event code will not work by itself without the base code. If you're working with a technical developer, detailed instructions can be found via our business developer site. After you've set up events and parameters, you're all set! You can view and manage your events in TikTok Events Manager. Learn more about web diagnostics or Pixel Helper for troubleshooting support if you encounter issues.